Behind The Birth Of Paul George'S Signature Shoes: Shoes That Players Really Like

Deepen understanding

Before that, you have to do your homework and listen to the popular singles of Nelly (the famous American rapper) released in 2002 -- "Air Force Ones".

A tribute to the single.

The most representative shoe item, "Air Force One", ranked third in the U.S. Billboard at the time. In addition, the children were influenced by Nelly (he put a band aid on his face in the MV) and put the band aid on his face, which became a popular trend.

"When I was in high school, I heard the song" Air Force Ones ". At this point, I was out of control, and I began to be fascinated by my sneakers," George told sports illustrated in a group of advertisements he photographed in Foot Locker.

This year is George's ninth year in NBA. At this time, he has grown into a hot superstar in the commercial market. There are many brands, including Nike, Gatorade, New Era (official hat partner of NBA), Bass Pro Shops (the largest well-known fishing tackle, hunting and camping retailer), Tissot and 2K sports.

This group of fans from different parts of the world who have different cultural backgrounds share their enthusiasm and motivation for participants' lives by sharing a week's experience.

When Foot Locker wanted to find a spokesperson for the event, they contacted George, who is now one of NBA's most popular shoe stars.

"I am a toe cap, from childhood to most, and my love for sneakers has permeated my growth. I also enjoy being part of this event," George admits. "I feel that this activity can show me the true self, and I am part of the sneaker culture."

George evolved into one.

The road of stars is not smooth.

In George's third season, the all star small forward Danny Granger (Danny Granger) suffered a knee injury and was absent for most of the season. George fully seized the opportunity to show himself and finally made a name for himself.

In a flash, George became one of the best attacking and defensive players in the league. George was undoubtedly the right man for the Indiana walker who desperately needed a team's cornerstone.

George entered the all star in that season, and at the end of the famous season, when the new season returned, George at that time performed better in all aspects, led the Pacers into the eastern finals, and staged a classic duel with James, who was in Miami's heat.

After six wars, the pedestrians crashed and returned. Despite this, George, who performed well, entered the US national squad for the rest of the season and was ready to represent the national team in the 2014 FIBA World Cup in Spain.

However, bad luck suddenly dropped.

George in the national team in a training match back to catch up with James Harden (James Harden) lay up, after landing, suffered serious injury to his right leg.

Eight months after the injury, George, who has been declared the season's expense, has returned to the game. He is determined to finish the last 6 games of the season.

It was also during this time that Nike saw the potential of George's famous shoe endorser.

During George's recovery,

The company has witnessed the concern and concern of fans and players.

George's popularity and his own personal character are Nike's other signature shoe stars - "penny" Hardaway, which makes Nike the fourth most popular signature shoe player in the brand, with Lueleblanc James, Kevin Durant (Kevin) and Carey Owen (Kyrie Irving)'s signature shoe star.

At the same time, George has also become the 21 Nike basketball player with a signature shoe.

"Because I was injured at that time, so to tell the truth, (Nike) signing me is really too bold and cool," George admits. "I was injured at that time and I was in rehab at that time. Even after recovery, I couldn't play very well, but they insisted on believing me, standing behind me, supporting me, and they were not sure what I could do after I returned to the court. At that time, my mood was also very low, so really, their support and trust really meant too much to me."

George has always dreamed of owning his signature shoes.

As Kobe Bryant's iron powder, George has been wearing Kobe's signature shoes at the beginning of her career.

When the dream of signature shoes was finally realized, George quickly decided to take this opportunity to participate in the design process of his first generation signature shoe PG1.

"At that time, I tried to draw some sketches, and I designed them to be low, but I showed them nothing at all," George said with a smile. "Although they didn't use my sketches, it was still fun, and people still wanted me to input more ideas.

Although my sketches are useless, I really have contributed a lot to the design of sneakers.

It's so cool to be able to collaborate with other people (designers) to bring my creativity to real life. "

PG1 has quickly become a good player for NBA players and consumers.

The signature shoes are tailored for George. The lightweight shoe type matches his style of attack and defense. The middle and low band design is also highly praised by George and designer Tony Hardman (Tony Hardman).

The most eye-catching of the shoes is undoubtedly some personal symbols of George. There are three small patterns on his shoes, which represent some small details in George's life: 3-1-15, these numbers are to commemorate the birth of his eldest daughter Olivia, while 5-2-90 is George's birthday, which is printed on the left side of the shoe. In addition, you can see a striped pattern on the root of the right foot, which indicates that the titanium alloy rod used to repair the fracture of the right leg of George is a reminder for him to bravely fight injuries.

"The birth of signature shoes has given me a lot of pressure," George said.

"The most important point is that I want these shoes to meet some of the elements that basketball players have always valued, but these shoes are really good shoes with double combat. They are very powerful and have a very beautiful appearance."

"Before I started designing the signature shoes, I listened to the suggestions of the people around me, and because I played through many different shoes, I knew what I wanted, and to some extent, I just put these elements together.

At that time, we came up with a plan to start from the team and let them judge.

The birth of these signature shoes is too great, because it is a tribute to myself and helps players perform better on the court.

When everyone agreed that playing this kind of shoes is a pleasure, I really feel bad. "

In July 1, 2017, George was traded to Oklahoma thunder while Victor Oradipo (Victor Oladipo) was sent to the walker.

Soon, in January 2018, George's second generation of signature shoes, PG2, was released, and it was generally felt that he would only stay in the thunder for a year.

George has never concealed his desire to play for his favorite team, the Losangeles Lakers. But only a year later, he established a deep friendship with Russell Westbrook (Russell Westbrook). At the same time, the fans of the thunder welcomed him and waited for him. Even George himself felt that he had an unfinished mission in the city and decided to renew his contract with the team.

George also broke the myth that the ball City Star couldn't build a personal brand, just as Westbrook and former team leader Durant did.

In Indiana, he made it to Oklahoma, and he continued.

"Frankly speaking, I have some very good friends in this small market," George said. "But I think this has nothing to do with my personal performance. If you have the right people around you, you will be driven by them to accomplish anything.

I will divide the players who want to play with him. I have left Indiana now, and I have a good brother who will fight side by side.

George didn't mind sharing the spotlight with Westbrook, who has now become a fashion pioneer outside the stadium.

"No, I wouldn't mind at all." George said, "because we are two kinds of people. I don't necessarily like what he likes, and vice versa.

Our role is totally different, so it really doesn't cause any trouble or trouble.

George has now opened his second season in thunder, and he is also preparing to launch his third generation signature shoe in January next year.

He also said this generation.

There will be many explosions and joint names, which is worth looking forward to.

"Frankly speaking, the third generation of shoes is consistent from beginning to end," George said.

"My sneakers have evolved, and from 1 to 2 and 2.5, we have received a lot of positive feedback, so I want to be consistent in the third generation.

Just new

The most important thing I care about is to make a shoe that basketball players really like. They feel that they can wear more comfortable shoes.

If I really hit these points, then this is what I have been looking for.