The Fantasy Underwear Giant Of Women Trafficking In Men Is Crazy About The Full Page Advertisement Of New York Times.

Vitoria's Secret 2018 big show has come to a close, and the controversy over the first underwear brand in the United States continues to ferment.

In November 21, 2018: ThirdLove, an American underwear pioneer electronics company calling for boycott the secret annual show of Victoria s Secret Vitoria, recently bought a full page advertisement in the New York Times to publish an open letter to Victoria s Secret, refuting the controversial remarks of the first underwear brand management in the United States.

The direct fire of the open letter is the exclusive interview of the US version of Vogue to Victoria s Secret Vitoria's Secret parent company, L Brands Inc. (NYSE:LB), chief marketing officer Ed Razek and executive vice president of brand public relations, Monica Monica.

Visitor Vogue Runway director Nicole Phelps quoted Ed Razek innuendo ThirdLove's sentence: "we are not whose third lovers (third love), we are their first love (first love)" as an interview article topic, directly provoked the flames of war.

ThirdLove co-founder and chief executive Heidi Zak said in her open letter that she was "happy" to be mentioned by Ed Razek, and counterattacked: "we may not be women's first love, but we will be their final choice."

Heidi Zak pointed out that ThirdLove is the antithesis of "Victoria 's Secret" and "brand" for women of all sizes, sizes, age, race, gender identity and sexual orientation, and then criticized Ed Razek for the relatively narrow defense of Victoria's s Secret Secret Vitoria's secret not using large models, denatured models and product sizes.

Ed Razek and Monica Mitro emphasized in the visit that the secret annual show of Victoria "s Secret", Vitoria, has been paying attention to cultural diversity. From 23 years ago, the show began to use the model of "too fat", which was physically fit but was rejected by luxury brands.

Ed Razek says if they follow Rihanna, Rihanna.

The brand Savage X Fenty's Sky Bridge show that the models that are fat, thin and even coming to the basin will undoubtedly be catered for public opinion.

He pointed out that the secret annual show of Victoria s Secret, Vitoria, was responsible for creating "fantasies", representing the specific image, positioning and views of the brand, and finally condensed into 42 minutes of entertainment programs. "There are more than 1 billion viewers in 190 countries, and last year the number of visitors increased 45%."

"(2000) we tried to make a TV special for the women with big codes. No one was interested in it, but it's still the case now," said Ed Razek. "(people say) shouldn't you ask the psexual model to go on? No, I don't think it should be done."

He then made a clarification on the issue at Instagram. He said that he had interviewed pgender models before the show. They just lost the same as other models. "This has never been gender related.

I admire and respect their process of embracing themselves, "he tried to explain.

The founder and CEO Heidi Zak of ThirdLove, the founder and online retailer of American underwear, bought the full page advertisement of the New York Times and published an open letter to Victoria s Secret.

Like the previous boycott, Heidi Zak criticizes Victoria 's Secret, Vitoria's Secret "trafficking in men's fantasies" in an open letter.

She denounced "your fashion show may be a dream world, but we live in reality."

Our reality is that women wear bras in the real life of working, breastfeeding, sports, caring for sick parents and even loyal to the country.

Have we not yet emerged from the outdated definition of women and gender roles?

The secret annual show of Victoria 's Secret Vitoria has been successfully held in November 8th. On the 15 day last Thursday, the chief executive of the Jan Singer Jan was resigned, only two years after she took office.

In the three quarter earnings report of this Monday, L Brands Inc. disclosed that the secret of Victoria 's Secret Vitoria, a store in which more than 1500 stores in North America recorded a 6% decline in same store sales, and that the brand could only grow in one quarter in the past eight quarters.

During the three quarter, the brand failed to clear the goods even if it had extended the annual sales promotion. At the end of the season, the stock per square foot increased by 20% annually.

At the same time, physical salesmen and loyal customers all reflect that the selling, comfort and fashion products are often cancelled, for example, some sports bra styles are replaced by the design of plain, seemingly durable products.

Ed Razek and Monica Mitro admit that the past Victoria 's Secret Vitoria secret has committed many fashion mistakes. Ed Razek stressed that the new channel still has strong performance, "our direct (consumer facing) business has increased significantly and the monthly growth rate has reached double digits".

L Brands Inc. has hired the US luxury brand Tory Burch LLC President John Mehas as the new secret of Victoria's s Secret Secret Vitoria, which will take office in early 2019.

Stuart Burgdoerfer Burgdoerfer, chief financial officer, said at a conference call that with the new leader in place, the group will study the secret of pforming Victoria 's Secret, Vitoria and other aspects from location, marketing and retail network.

In recent years, boots and sunglasses have been wrongly discarded as "non core" categories.

In 2016, the group decided to end its annual sales of $525 million Victoria 's Secret, Vitoria's Secret Swimsuit and clothing business, focusing on underwear and home clothing, and other core products. However, since then, the sales data of the brand have begun to become very ugly.

Stuart Burgdoerfer explains to analysts that the reason for entering the swimwear market is to hear the needs of customers.

Wells Fargo & Co., an analyst at Wells Fargo Bank Ike Boruchow, believes that the reversal of the strategic decision reflects the urgent need for the brand to rekindle seasonal sales and fundamentally stimulate the flow of tourists.

MKM Partners analyst Roxanne Meyer believes that swimsuits are good, but footwear increases the risk of implementation.

Although the secret of Victoria 's Secret Vitoria is gradually divorced from the demands of modern women, data from Euromonitor International and euro international show that the brand still occupies the US in 2017.

The share of 28.8% has dropped by 200 basis points in the past five years, while the market share of American Eagle Outfitters Inc. (NYSE:AEO) has increased by 40 basis points to 2.3%.

Ed Razek also mentioned in an exclusive interview that the sales volume of a small or start-up brand may not be as good as that of Victoria 's Secret, Vitoria's secret.

Obviously, this is also one of the reasons why the brand management is arrogant and unwilling to change their ideas.

Diana Smith, deputy director of retail and clothing at Mintel Group Ltd., a market research firm, points out that the secret of Victoria 's Secret, Vitoria is still a strong leader in terms of occupancy.

But Claire O'Connor O'Connor, chief analyst of Ibisworld Inc., expects to push the US in the next five years.

The power to grow at 4%+ per year will come from small and subdivided brands.

Diana Smith believes most industry giants have experienced small brand siege stages, and she believes that the secret of Victoria 's Secret in Vitoria can rebound.

And the latest research shows that the secret of the Victoria 's Secret Vitoria that insists on creating sexy "fantasies" may have lost the room to turn over.

In the US Z generation autumn consumer survey released by investment bank Piper Jaffray Co. in October, the secret of Victoria "s Secret" Vitoria is no longer the ten favorite among American teenagers.

Brand.

The average age of the 16 year old young people not only thinks the brand is too expensive, but also focuses on the quality of products that are seriously regressive in recent years. Analysts therefore expect that the secret of Victoria 's Secret Vitoria will further decline in the upcoming holiday season.

At the same time, Aerie American Eagle Outfitters is ranked next to the world's largest sports brand Nike Nike.

In 2007-2013, he served as Victoria s Secret Vitoria's Secret CEO Lori Greeley, an investor and board member of ThirdLove.

Lori Greeley points out that in Victoria 's Secret

While continuing to chase young people and college students, ThirdLove has succeeded in attracting career women who have higher pursuit of products and higher spending power.

Founder and CEO Heidi Zak, founder and online retailer of American underwear industry ThirdLove

ThirdLove uses more than 11 million women's real size data to design up to 74 sizes of lingerie products for customers to choose, and the first half code to increase product fit.

In 2015, the electricity supplier launched a pilot shopping mode in the predicament of the number of users who failed to meet the standards. It allowed customers to try to cut off the tag after cleaning the new product and try it on for 30 days after cleaning. If it is not satisfied, it can be returned free of charge.

This successfully expanded the customer base for ThirdLove, and gradually reduced the return rate to 10%, far below the industry average of 30%.

Forbes estimates that the ThirdLove electricity supplier will achieve $160 million in revenue this year, a 100 fold increase from 1 million 500 thousand in 2015, and will break even in January this year.

Over the past five years, the electricity supplier has received three rounds of financing of more than $30 million from 34 investors, including L, Catterton and New Enterprise Associates, from the world's largest luxury group, LVMH SE LVMH.PA (LVMH.PA) road.