Boston'S Retail Sales Rose By More Than 30% In The First Three Quarters Of The Year.

Bosideng's "new strategy of focusing on the main channel and diversifying" is obvious.

In January 8th, Bosideng International Holdings Limited announced its retail performance in the first nine months of the 2018/2019 fiscal year, showing that the cumulative retail sales of Bosideng brand rose by more than 30% in the first nine months, while other brands in the Group recorded an increase of 30% over the same period.

In the fiscal year of 2018/2019, Bosideng adopted a new strategy of "focusing on the main channel and diversifying", concentrating on the development of down garment business, shutting down most of the past non down garment items, and upgrading fashion products and upgrading the brand image.

At present, the brand and product pformation of Bosideng brand has been fully demonstrated in the retail terminal from the 2018 brand data of the September down jacket.

Looking back at the "double 12" in the past, Bosideng brand Tmall flagship store sold 330 million, with an increase of 180%; Bosideng brand sold 510 million yuan per day for the whole channel, with an increase of 150%.

Bosideng held a fashion show in New York fashion week in September 2018, which aroused heated debate in social media.

The first half of September 30, 2018 showed that the group's total business income was 3 billion 444 million yuan, up 16.4% over the same period last year.

At the end of 2018, Bosideng shares, which had been listed on the Hong Kong stock market for ten years, went all the way and hit a new high of nearly five years.

Bosideng said in the announcement that the group will continue to enhance the product quality upgrading and fashion function innovation of the brand down garment business. At the same time, it will upgrade the channel, brand image and retail operation in a comprehensive way, and develop the brand down garment business steadily.