Xie Zhu Wei Ming'S Gift Book: Clothing Custom: The Return Of Craftsman Spirit

The book I received from Mr. Zhu Weiming was in bed, holding this heavy book. I was so excited that I couldn't wait to read it. The more I saw it, the more I felt.

This is Mr. Zhu's three years of painstaking efforts.

It is so called: the first heart is in the square;

Between the lines can be touched by Zhu's intentions.

This book is the first book of the Specialized Committee series of custom made by China Fashion Association.

China Textile Press has published 16 pages, 356 pages, and color printing.

Three years of grinding a sword, more than 100 sets of customized speech essence, eighteen years of personalized custom practice precipitation, twenty-five years of clothing industry experience accumulation, China clothing association custom Specialized Committee series first system research global clothing custom brand practical monograph.

It is not only a summary of the current stage of the Chinese costume custom craftsman spirit, but also a train of thought for the pformation and upgrading of the garment industry under the current supply side reform.

Based on the perspective of craftsman spirit, this paper makes a deep analysis of the custom-made Chinese ingenuity environment and the current lack of current situation, the overall pattern of clothing customization and its ingenuity and dream. Taking the core of advanced customization and the important force of advanced customization as the breakthrough point, it studies the various top-grade surface accessories of the world, and analyzes the spiritual connotation of plate maker, handicraft builders and inheriting ingenuity in the process of advanced customization.

It focuses on combing the traditional advanced customization brand, the Internet custom brand and the global advanced customization operation mode, which has guiding value for the pformation of Chinese garment industry in personalization, digitalization and intellectualization.

Zhu Weiming, associate professor of Zhejiang Sci-Tech University, tutor of master's degree, vice president of International Institute of education, executive director of International Fashion Institute, deputy director of Specialized Committee of China Fashion Association, Deputy Secretary General of Zhejiang Fashion Industry Federation, Specialized Committee dress Committee of China Textile Engineering Society, independent director of Semir clothing and Limited by Share Ltd, visiting scholar of North Carolina State University (NCSU), visiting scholar of New York Fashion Institute (FIT), more than 100 public speeches at home and abroad, providing consultation for more than 100 fashion brands at home and abroad, focusing on teaching research in fashion brand, Internet fashion, advanced customization, intelligent manufacturing and other fields.

Teacher Zhu (right 1) is taking the prize

China clothing association, standing vice president of China clothing association, Yang Jinchun, director of custom Specialized Committee

In the book 's "order" - -

The publication of this book has carried on the theoretical exploration to the development of the Chinese garment industry under the background of the structural reform of the supply side and the "2025" in China. It has practical value for the realization of digital, flexible and intelligent custom tailoring. It has the guiding significance for the development of Chinese clothing custom industry, and looks forward to the creation of a new brilliance in the Chinese garment industry.

Ah Chun feels that it is necessary to publish the catalogue here.

Costume Customization: craftsman spirit return catalog

Chapter 1 Introduction

The first section is review and significance of topic selection.

Review of the research status at home and abroad

Two. Significance of topic selection

The second section is about content.

I. Basic Ideas

Two, main contents

Three, basic steps

The third section is expected value.

I. academic viewpoint

Two, the characteristics of academic thinking

Three, the innovation of academic thinking.

The second chapter is China custom industry market analysis.

The first section calls for ingenuity: customizing the market environment.

Supply side structural reform

Two, China custom tailoring

Second great powers craftsmen: China's clothing custom industry

First, the development history of garment customization.

Two, China's clothing custom Market

Three. Classification of apparel customization Market

The third section lack of ingenuity: the predicament of China's clothing customization industry

First, manual technology is difficult to inherit.

Two. The contradiction between advanced custom craftsmen and Internet tailors.

Three, problems existing in the operation of customized sub brands.

Four, the problem of garment brand positioning and fault extension.

Five, the custom industry lacks standard specifications.

The fourth section is ingenuity: dream of brand competition

First, the domestic custom brand status quo

Two, industrial restructuring of traditional customized Enterprises

Three, the pformation of customized processing enterprises

Four, the rise of "Internet +" clothing customization.

Five, customized production of garment enterprises

Six, designer original customized development

Summary

The third chapter is customized surface accessories - the life of a custom tailored suit.

The first section is only the core of modern suit.

Italy top fabrics

Two. Top British fabrics

Three, Swiss shirt fabric - Arum (Alumo)

Four, domestic fabrics

In the second quarter, there is no need for a craftsman to be "core".

First, interlocking: buttons.

Two, sewing thread: sewing thread

Three, Furi Ko: lining and lining

Four. Zippers and trousers hooks.

Summary

The fourth chapter the craftsman Spirit -- the important force of the tailor made suit.

Section 1 craftsman spirit and advanced customization

One, craftsman spirit: create legendary great power.

Two, advanced customization: the pursuit of perfection and perfection.

The second quarter is a custom tailored suit.

Classification of tailored suits

Two, the requirements for the tailored suits.

Third quarter custom tailored craft

First, suit advanced customization process.

Two. Data extraction technology for garment customization source

Three. Production and production of advanced custom suits.

The fourth section is the inheritance of artisan spirit.

One, the red gang tailor: using the "Kung Fu" to deduce the craftsman spirit.

Two, the red gang tailor - craftsman

Summary

The fifth chapter is the analysis of Chinese traditional clothing customization brand.

The first section is about the brand development of traditional high quality customization in China.

First, the history of traditional advanced customization brands.

Two, the tradition of advanced customization "craftsman spirit"

Three, the development dilemma of traditional advanced customization brands

The second section of traditional custom brand in Shanghai

Hongxiang fashion

Two.

Three, Rong Changxiang

Four, Peng Street (Bong Street)

Five, sincere clothes

The third section of traditional custom brand in Hongkong

1.

Two. William Yu

Three. Ascot Chang

Four, W.W.Chan&Sons

The fourth section of traditional custom brand in Beijing

1. Red Capital

Two, Rui Fuxiang

Three, Long Qingxiang

The fifth quarter traditional custom brand in other areas

Tianjin Yongzheng tailor

Two, Hangzhou, "dragon custom"

Three, Guangdong Chinese dress

Four. Taiwan Dave Trailer

Summary

The sixth chapter is based on the "Internet +" O2O customized brand growth logic.

Section 1 the background of Internet customization explosion

First, the government level

Two, technical level

Three, demand level

Four, market level

The second section of the global market pattern of Internet apparel customization

1. Competition pattern of Internet apparel customization abroad

Two, competition pattern of domestic Internet apparel customization

Three, Internet apparel customized brand financing

Four, how to build "Internet +" customization platform.

The third costumes O2O custom brand leader -- evo

Origin of brand

Two, brand operation mode

The fourth quarter Internet clothing custom subversive -- Yi Bang people

First, brand creation.

Two, brand operation mode

The fifth quarter Internet customization C2M mode innovator - quantity.

First, the brand development process.

Two. Volume business model

Three. Characteristics of quantity

Summary

The seventh chapter is digital and intelligent fashion customization operation mode.

The first section is based on industrial 4's "made in China 2025".

I. Industrial Revolution

Two, industry 4 and intelligent manufacturing

The second section is the digitalization and intellectualization of clothing under the new industrial revolution.

First, the trend of garment customization digitalization under the new industrial revolution.

Two. Summary of digital garment customization research

The third section is digital intelligent customization service.

Personalized service

Two, MTM intelligent manufacturing system

Three, integrated customization platform

The fourth section pformation of digital intelligent customization mode -- red collar

Development of red collar group

Two, cool intelligence - source point demand driven production

Fifth data driven personalized intelligent customization -- good news bird

First, the intelligent platform for reporting good news and dark clouds.

Two, digital component oriented intelligent customization system.

Three, leisure men's clothing brand pformation customization

The sixth section is the digital intelligent customization system for men's suits based on MTM.

1. Digital customization of men's suits.

Two. 3D measurement technology

Three. Custom mannequin

Four. Intelligent pattern generation system for men's suits.

Five. Design of digital MTM customization system for men's suit.

Summary

The eighth chapter analyzes the customized brand of Chinese men's clothing based on value chain derivation.

Section 1 pformation and upgrading of OEM enterprises under the global value chain

I. pformation background of OEM garment enterprises

Two, garment manufacturing enterprises pformation and customization path

Three, the future trend of garment customization

The second generation of processing enterprises pformation customized brand

1. Transformation and customization of OEM: Dayang group

Two. OEM enterprises upgrade and customize their brands.

Three, the pformation of traditional manufacturers to advanced customization

Third high-end business men's clothing custom competition pattern

First, the derivation of the tailor

Two, Boswell derived customization

Three, wkor derivative customization

Fourth quarter leisure men's clothing brand pformation customization

First, the development of leisure men's wear brands

Two, leisure men's clothing brand competition pattern

Three, leisure men's clothing pformation customized brand

Summary

The ninth chapter is the development pattern of global advanced customization.

Section 1 French advanced customization

First, the definition of advanced custom fashion.

Two, the evolution of Haute Couture.

Three. The French High Fashion Association.

Four, Haute Couture and advanced garments (Ready-to-wear)

The second section is Italy advanced customization.

Naples (Naples) origin of advanced customization

Two, Italy Naples custom tailored features

Three. The representative of Naples's advanced customization.

The third quarter of British advanced customization

British gentleman dress culture

Two, the global custom menswear Hall: Saville Street (Savile Row)

Fourth styles and differences of British and Italy suits

First, the British and Italian style of full customization.

Two, take Saville street style and Italy as an example to compare.

Three, the difference between British and Italy suits.

Summary

Ah Chun finally wants to be wordy.

Costume customization, craftsman spirit

Thank you, Mr. Zhu Weiming!

Thank China Fashion Association for customized Specialized Committee!

I hope that there will be more books in the future.

January 19, 2019 Hangzhou