Off-White Too Hot LVMH Intends To Buy?

After the founder and designer Virgil Abloh joined the LVMH Mo t Hennessy Louis Vuitton SE (MC.PA) Lu Wei Mun Xuan group, as the world's largest luxury group's largest brand, Louis Louis Weedon, Menswear art director, the fashion trend brand, founded in 2013, may be put into the embrace of the French giants.

LVMH, the industry media daily, quoted market news on Sunday as saying that LVMH is in the process of buying Off-White's parent company New Guards Group HoldingSpA, which owns Marcelo, Burlon County of Milan, new, independent brands, such as, ",", ",", "and".

Instagaram has 6 million 300 thousand fans of Off-White and Hood By Air and so on. A series of black designers created the tide brand of black culture. In the past 10 years, they met with unexpected hot welcome. Hood By Air founder ShayneOliver summed up this trend.

According to sociologists, similar celebrities, such as Rihanna and Kanye West, try to speak for black people. On the other hand, the mainstream white wealthy class try to express social tolerance through diversity.

On the gigantic Paris men's wear week, Virgil Abloh was the French richest man Bernard Arnault Bernard Arnott and her daughter and the potential successor of LVMH Delphine Arnault, the two men attended the LV men's show and posed for photo with Virgil Abloh.

The 38 year old DJ/ fashion designer Virgil Abloh joined LV in early 2018 and said his goal was to "think about the significance of the new stage of design and luxury to luxury brands."

Virgil Abloh's Off-White didn't have any core value in its early years. It relied on the iconic "Ribbon" and began to cooperate with Nike famous brands such as Nike, Nike, JimmyChoo, Moncler alliance, Sunglass Hut, Warby Parker, Umbro UMBRO and Byredo. Among them, the influence of the company has reached the phenomenal level and swept the title of several shoe lists in 2017.

Subsequently, Off-White began to imitate Vetements, and with other brands such as the latter, with its unique street and rebel culture, impacted on the traditional conservative values of the luxury goods industry, and was finally "consigned" by the big group.

Vetements founder, Demna Gvasalia, a 38 year old German designer from Georgia, joined Kering SA (KER.PA) Kai Yun group in 2015. She became the artistic director of Balenciaga, and created a burst product for Balenciaga, which pformed the brand into the fastest growing brand and even more than Gucci Gucci.

Off-White, such as "trend" luxury goods, and the sale of traditional luxury goods such as Balenciaga and so on, are partly due to unexpected gains in finding new customers under the growth demand of luxury goods industry.

After the financial crisis, the luxury industry is entirely dependent on Chinese consumers, and the luxury and disloyalty of Chinese luxury consumers are their distinctive characteristics.