Low Key Startup, Decathlon Running Brand Kalenji Released 19 Years Of New Products!

In January 17, 2019, Decathlon's Kalenji, a large sports retailer in France, pulled the curtain on its new product for 19 years at its Greater China headquarters. At the press conference, Decathlon has always focused on the tradition of sports users. Apart from displaying popular daily jogging and marathon related products, it has also displayed its rich product lines such as off-road running, track and field running and directional running. Circle brothers also have the opportunity to come to the scene to visit and experience new products.

At the press conference, the brand new product display area is most impressive, thanks to its KALENSOLE technology, which is a brand new technology for brand launched in 2018. The technology comes from the hand of Olivier Weber, the product engineer who can be called the father of Decathlon running shoes. The brand's famous K-ONLY midsole technology is from him. K-ONLY technology won the group's "Innovation Award" in 2016. It is reported that Olivier Weber devoted three years to launch this new EVA formula called "KALENSOLE". Compared with the EVA in ordinary running shoes, the formula showed that the damping performance increased by 34%, and it could provide an effective shock for running distance of 1000 km. The technology is also applied to brand jogging, marathon and cross-country running shoes.

In addition, in the gym at Decathlon headquarters, the brother also experienced a personalized warm-up training course. Through running, jumping and other warm-up exercises, I personally experience the support and protection provided by the technology for runners during running and running preheating and buffering stages. It is worth mentioning that the gym at Decathlon headquarters is open to the public, and nearby residents can also take physical training and courses on weekdays.

In addition, the exhibition also has a very popular area - Personalized Customization area. Custom service is a kind of service that Decathlon has been providing for consumers. It can meet the diverse customization of sports fans and make their sports equipment more interesting.

It is understood that most new running shoes will be landed in the middle of the Decathlon line and online stores in mid February. Author: circle brother