Patek Philippe, Which Has 180 Years Of History, Is Seeking Sale.

Global high-end watches

Accelerating the heating up, although the Geneva wristwatch exhibition has come to a close, Switzerland's only independent luxury watch brand Patek Philippe's trend has once again attracted industry attention.

According to the world clothing shoes and hats net, it has a history of 180 years.

The market is valued at about 8 billion to 10 billion dollars, and German analyst Zuzanna Pusz expects Patek Philippe's annual revenue to be about 1 billion 500 million Swiss francs.

It is noteworthy that Patek Philippe chairman Thierry Stern has told the Swiss media Le Temps that if the related tax burden does not decrease, it does not rule out leaving Geneva or selling Patek Philippe, at present, Thierry Stern's wife Sandrine is engaged in Patek Philippe.

Work.

When it comes to successors, Thierry Stern will respect children's wishes. If they do not want to join the industry, they will not be forced.

There are people in the industry who believe that after 87 years, Patek Philippe is once again looking for sellers, perhaps in order to be able to go further in the high-end watch market that is gradually warming up, and the risk of the wrist watch industry is relatively low.

Patek Philippe was founded in 1839 by Antoine Norbert de Patek and Jean-Adrien Philippe. With the love and effort of the two founders for tabulation technology, Patek Philippe has obtained many patents, and has made many records with the accuracy of its mechanical movement. It has not yet been broken, and is known as "blue blood aristocracy" in the industry.

As the only independent watchmaker in Switzerland, every process of Patek Philippe watches is produced by their own craftsmen. Training a qualified watchmaker usually takes 10 years, so the average retail price of the brand watches is up to 20 thousand to 30 thousand dollars.

In 1886, Patek Philippe received the "Geneva" logo, and its dual pointer Chronograph was patented in 1902.

In 1932, the two brothers of Charles Stern and Jean Stern, who owned a high-end dial manufacturer in Geneva, bought Patek Philippe. Until today, the brand is still operated by the Stern family, and Thierry Stern became the chairman of the brand in 2009.

In addition to the European royal nobility, Patek Philippe's list of customers, including Einstein, Mrs. Curie and Tchaikovsky, and other famous scientists and musicians, has become one of the status symbols of upper class society.

In order to better convey the history and value of the brand to consumers, and accelerate the development of globalization, Patek Philippe officially launched the Patek Philippe international magazine in October 1996. It was issued in 6 languages: English, French, Japanese, Chinese, German and Italian.

Through all kinds of bold and innovative initiatives and business philosophy, Patek Philippe is still the most luxurious watch brand popular among the affluent consumer groups. It ranks twenty-sixth in the list of the number of famous fashion brand digital marketing in 2018.

In 2005, Patek Philippe officially entered China. Its first store was located at No. 18 the Bund, Shanghai. In the historic building which was originally built in China's Standard Chartered Bank, China opened the first Patek Philippe store and customer service center in China. Currently, the brand has 26 stores in Greater China, 2 of which are located in the mainland.

In the rapidly developing Chinese market with high-end consumption, Patek Philippe mainly adopts a robust and service-oriented market strategy.

Thierry Stern said earlier in an interview that Patek Philippe has been sticking to its inherent development rhythm and concept, low-key and robust, while planning and development in China is also based on long-term sustainable and stable growth.

It is noteworthy that, unlike the luxury watch brands from Switzerland, such as the pan Na Hai, Audemars Pigeut and Rolex, Patek Philippe has never invited spokesmen from all over the world. Its slogan is "no one can have Patek Philippe, but only for the next generation." it not only clarifies the high-end and rare special positioning of the brand, but also implies consumers, no brand can surpass Patek Philippe.

In April last year, Patek Philippe suddenly opened its official micro signal, but so far no post text has been published.

It is reported that the main body of the WeChat public certification is the United States most time overseas (Shanghai) Limited, and Patek Philippe trademark registration protection logo, which is authorized by Geneva Patek Philippe company.

The company is a wholly foreign owned company in Germany, which has the agency of Swiss watch brand, Patek Philippe, and Love, the German jewellery brand.

Since 2018, the recovery of Swiss watch industry has been showing signs of recovery.

According to the latest clocks export statistics report released by the Swiss Confederation Statistical Bureau, the Swiss watch export increased by 3.9% to 2 billion 60 million Swiss francs in November 2018, which is the 2 billion breakthrough in Swiss watches' monthly export since October 2015.

In the first 11 months of last year, the export of Swiss watches and clocks increased by 7.1% and exports totaled more than 19 billion 500 million Swiss francs.

From the price point of view, Swiss watches exports grew the highest in November last year, the highest watches priced at more than 3000 Swiss francs. The Swiss watches increased by 11% in volume and 8.4% in value.

From the regional perspective, the mainland has become the most robust market for Swiss watch exports. In November alone, Swiss watch sales to mainland China increased by 15%. In the first 11 months, the growth rate of mainland China's market was about 14%, while the largest import market of Swiss watches was Hongkong, China. The volume of orders in November increased by nearly 10%, and the annual growth rate was 21%.

As one of the luxury watches brands most popular among Chinese consumers, the value of Patek Philippe in the eyes of potential investors is undoubtedly more imaginative.

Patek Philippe spokesman said earlier that the brand was performing well in all markets around the world and stressed that its demand in the mainland was steadily rising, and sales were recorded every month.

Up to now, Patek Philippe spokesman declined to respond to the takeover news, but stressed that similar rumours had not appeared for the first time during the annual watch exhibition.

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