Why Are All Geese In Canada Dressed In Street Clothes?

Canada Goose, known as the "canadian goose" down jacket brand, recently announced its third quarter earnings.

In the three months to December 31, 2017, canadian goose sales increased by 27.2% to $211 million over the same period.

The gross profit of the group increased from 120 million 300 thousand Canadian dollars in the same period last year to 169 million Canadian dollars (about 134 million dollars), gross profit margin reached 63.6%, up 57.5% from the same period last year.

Net profit surged 60.8% to 62 million 900 thousand Canadian dollars (about 50 million US dollars).

In terms of share prices, Canada goose is still keeping up with the US stock market when it suffered a small "stock disaster".

It surged from $33.15 in January 22nd to $38.12 on Wednesday's close, or up to 15%.

Next, Jimmy Choo, now the chief financial officer and executive vice president of Jonathan Sinclair, will join Canada Goose in the middle of the year, instead of John Black, which has worked for five years, to become the new chief financial officer.

Canadian geese CEO Dani Reiss said that the group took a look at Sinclair's experience and analysis ability in the luxury industry. "I hope he can become my strategic business partner and accompany me to develop the company."

Reiss said.

Reiss also said that in the past 9 months, Canada geese has added 7 electricity suppliers to the world, and has opened 5 stores and more than 700 new employees.

However, these practices did not meet the requirements of investors for Canadian geese. In fact, they did not have much interest in the direction of luxury development of the group. They only focused on the performance of this season.

Ike Boruchow, a senior analyst at Wells Fargo, said in a statement that this does not exclude the reasons why investors are expecting too much.

In this regard, Reiss believes that although the evaluation of investors is "not good enough", but his company has achieved "full delivery" in the third quarter. In autumn and winter and holidays, Canada goose is a key brand when people buy down clothing and knitwear.

"In fact, the performance of the past four quarters has exceeded expectations, which is very proud of us all," he said. "I think this reflects the ability of brand to implement strategies."

Although Canada's goose top quality single product - down jacket has always been a star product, its strong growth is also inseparable from the expansion of product categories.

In recent years, Canadian geese began to produce Parker coats, light lines and children's clothing.

In August last year, Canada goose, which was founded for 60 years, announced that it had officially entered the field of knitted sweater.

At the same time, the expansion of the global market has not stopped. Now it has entered 87 countries and regions, and has 7 entities in Europe.

It plans to open stores in Boston, Calgary and Tokyo, Japan in 2018.

In China, Canada geese also have a certain reputation, and gathered a group of loyal consumers.

Although the price of a down garment is between RMB 3800 and 14000 yuan, it is considered worthy of value by virtue of its strong windbreak, white duck feather, coyote fur and recognizable external profile.

Due to being too popular, some time ago, the news of "restriction" was unexplicable, which led to a large number of people queuing up in stores. Many of them were Chinese.

Therefore, opening up the Chinese market is also within the Canadian geese expansion plan.

Author: Jia Lin Wei