In Recent Years, Those Cases Of "Cutting Away Heavy Practice" Have Been Introduced.

If you consider yourself a game house, you should be able to instantly understand what is called "cut off retraining". This term comes from the online game world, which means the player's "retraining role" in the halfway stage.

I don't think this game term is suitable for describing everything, such as irrelevant street.

Circle, if you look at the news a little, you will know that in recent years, there are many cases of "cutting down and re training" brand.

According to the world clothing and shoe net, for example, GUCCI is no longer an upstart.

Weathervane, which has no control capability, may not wear well, but Alessandro Michele is full of Renaissance GUCCI design. The BALENCIAGA under Kai Yun group is another typical case. The long history of Paris fashion house is reborn under the leadership of Demna.

The object of imitation should be more clear to me than I am.

Of course, there is also the Louis Vuitton. Virgil Abloh has played a strong role in the Centennial fashion house. It is more like a big change from inside to outside.

These tycoons have come to an all - out change, similar to the "cut and retraining" operation, and even the BURBERRY and CALVIN KLEIN replaced by Logo.

And mastermind JAPAN, which you all know quite well (at the beginning, even Instagram was emptied), and so on.

However, whether playing games or operating brands, "cutting off re training" is not a deliberate pformation, but it can only get rid of the impurities in past experience, filter and get rid of unnecessary impurities, which is more conducive to shaping a new form.

This is why from the old fashion house, designer brand to Hi-End, street brand, large and small units have been added to this "cut down re training" camp.

As a trend practitioner, I recently discovered that a brand has adopted the "trick".

However, I believe you are very familiar with this brand, because there is always one nearby, which is 5cm.

However, we will have to change it later, because it is called FIVE CM now.

If you go through the official Instagram of FIVE CM, you will find that the way of its "cutting and re training" has started since last year. Next, let's take a look at the main aspects of FIVE CM's pformation.

Many people may have bought a lot of 5cm, but they don't know the exact meaning of it. 5 of 5cm is the soul of the whole brand. Because it is the middle number of decimal base number 10, 5 is not only a pursuit of gender neutrality and balance, but also the four core attitudes of "Freedom", "Individualism", "Vital" and "Energy" based on its English word FIVE.

Last year, in order to convey the attitude of 5cm exclusively to young consumers, the brand Logo was updated directly to FIVE CM, and Arabia digital "5", Rome digital "V" and "English FIVE" were interwoven in different designs in a series of designs so as to let the big family know at once that it came from the single product of FIVE CM.

After optimizing the brand Logo, FIVE CM has also changed greatly in its style of dress.

Before changing the style of tailoring and darker colors, instead of following the fashionable young looks, such as strong Street flavor, fashion trimming or jumping color combinations, etc.

And in the shooting of advertising films, FIVE CM also picked up the usual black and white filters, and replaced them with layers of prominent and contrasting retro tonal colors. These visual changes are all stimulating young people's visual nerves.

Friends who are concerned about FIVE CM know that it is a large joint name, and often has interesting sparks with different brands.

Recently, FIVE CM has a tendency to become younger in the selection of joint objects, because popular brands like ALPHA INDUSTRIES and Champion, which are popular among young people, are becoming their first choice. Such an operation has undoubtedly improved the joint quality and joint attraction of FIVE CM.

In addition, FIVE CM also eyed the small fresh meat with their own flow, and implanted their own products in the process of magazine modeling, so that FIVE CM has continued exposure to young people.

The FIVE CM of the product has been launched according to the three lines of Basic Line, Fashion Line and women's wear series, and a new sports line called Cyber Line is added.

The reason for this is very simple, because Basic Line, which is dominated by simple lines and colors, aims at minimalist fans with low style.

Fashion Line, it is easier to understand, using the texture level, special tailoring, and the fashionable colors that should be followed, and capture those who are at the forefront of fashion.

And the women's clothing line that meets the needs of the cool girls also has a Cyber Line with a sense of avant-garde and a multi-functional fabric.

After all, function and outdoor are the most popular topics nowadays. Some of them have FIVE CM, and are afraid that they can't satisfy your fussy appetite.

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