Willber Pan Becomes The Brand Spokesman Of Timberland Asia Pacific Region
In addition to the "basic mission" of selling products, more and more are in recent years.
brand
It is necessary to shoulder certain social responsibilities, especially in respect of everyone's environmental protection efforts.
These brands include the world-renowned leisure outdoors.
clothing
Shoe brand Timberland.
Timberland is not only committed to making clothes suitable for urban travel.
Shoe shoe
At the same time, brand owners are encouraged to go outdoors and work together to make the world a better place. For this reason, the brand has put a lot of practical actions into practice.
For example, from the 2001 year of the year, Green Network, a non-profit organization in Japan, joined Inner Mongolia to participate in the Horqin tree planting project. Up to now, Timberland has grown more than 260 million trees in China, and 9 million 700 thousand trees have been planted worldwide.
Apart from advocating environmental protection by example, Timberland's concept of sustainable development needs to rely on the influence of celebrities to spread faster and wider.
The Timberland official announced that Asian singer, actor and entrepreneur Willber Pan became the Asia Pacific brand spokesperson in 2019.
The appointment is not only due to Willber Pan's creative talent in the fields of music, entertainment and fashion, but also one of the most popular and popular male artists in the Asian region. It has impressed the brand and the public for its long-term contributions to public welfare activities and the sustainable development of the environment.
According to the world clothing and shoe net, Willber Pan in 2019 Timberland's "Nature Needs Heroes" advertisement strongly conveyed Timberland's idea of "making progress hand in hand to make the world better."
The core principle of advertising films is to urge everyone to take immediate action to protect the environment.
In the process of working with Timberland and other Heroes brands, Willber Pan will take the lead in adhering to the concept of sustainable development and promote the activities of "Nature Needs Heroes" on behalf of Asia, encourage and advocate fans to follow their footsteps and bring the concept of environmental protection to a wider area.
In addition to the preview of the 2019 autumn winter joint series of Christopher R BURN BURN and Timberland, which was previewed in London Fashion Week, Willber Pan visited the R BURN studio in Hackney, London. The designer showed him how to balance Shi Shangyuan and environmental protection in the process of cooperation with Timberland.
Next, Willber Pan will take these environmental ideas in April to participate in Timberland and Green Network Inner Mongolia's Horqin tree planting program in order to reduce the widespread threat of sandstorms and expand the influence of the Horqin Desert afforestation project.
In addition, Willber Pan will continue to participate in the "Nature Needs Heroes" media conference held in Asia in 2019, and will introduce to the media and the public at the scene the recyclable materials used by Timberland, such as ReBOTL, recycled rubber and polyester materials.
ReBOTL is a patented material that contains at least 40% recyclable PET material (a plastic used for making mineral water bottles) and will be applied to Timberland products and accessories.
It is reported that since 2009, the amount of recyclable PET used by Timberland in making shoes has been equivalent to 310 million plastic bottles.
Willber Pan's investment in his career and public welfare is in line with Timberland's proud brand idea. I believe his accession will further awaken the public's responsibility for environmental protection and the development of this field.
More interesting reports, please pay attention to the world clothing shoes and hats net.
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