The Potential Of Domestic Demand Market Is Showing, And The Knitting Industry Is Ushering In Good Opportunities.

With the improvement of the living standard of the domestic residents, the domestic consumer market is maturing, the role of the domestic market is gradually emerging, and the proportion of domestic sales in the knitting industry has increased year by year. In 2018, the proportion of the domestic sales of the knitting industry increased to 73.82%, and the domestic demand market is becoming an important support for the development of the knitting industry.

According to the statistics of the National Bureau of statistics, in 2018 1~9, the 6016 main businesses of the knitting industry completed 496 billion 640 million yuan in the main business, an increase of 5.32% over the same period last year. The growth rate was 3.63 percentage points lower than the same period last year, and the main revenue growth rate was 1.17 percentage points higher than that of the textile industry.

From the perspective of quality and efficiency, the quality and effectiveness of knitting industry in the first three quarters of the whole have been continuously improved, while the profit has maintained a positive growth. The profit growth rate of terminal knitted apparel is faster than that of knitted fabrics, but the polarization phenomenon of the industry is more and more obvious.

In this regard, China's Knitting Industry Association summed up three points of the industry's economic situation in 2018: the overall keynote of the overall economic stability of the industry; the annual growth rate of the main business revenue was between 2% and 3%; knitted apparel grew faster than knitted fabrics; the export market continued to pick up, the annual export growth rate was between 1% and 2%, knitted fabrics grew faster than knitted apparel, and the domestic market grew moderately.

Looking back at 2018, the knitting industry mainly focuses on technological innovation, cross-border integration, design assistance, green wisdom, market exploration, brand promotion and other aspects, and steadily promotes high-quality development.

Technological innovation

In 2018, the technological innovation capability of the textile and garment industry was greatly improved, and the key technologies of many industries were improved and popularized. Digitalization and networking technologies were widely applied in all aspects of the industrial chain.

The competition in the knitting market is becoming increasingly fierce and challenging. More and more attention has been paid to the technical innovation, the increase of production efficiency, the creation of new value and the added value of the knitted equipment that meet the market demand, and also become a sharp weapon for the enterprise to win the market.

Therefore, the driving role of innovation driven in the process of pformation and upgrading of the industry has become increasingly evident.

For example, the production of full fashioned garment garments by knitting technology is very suitable for the future to adapt to the needs of small batch, multi variety, fast delivery, individuation and mass customization. In particular, the integration of knitting and fashion design with full forming will provide broad imagination for the field of knitting fashion and the large-scale intelligent manufacturing of knitted fabrics in the future.

The cross border integration of knitting equipment technology provides new products and ideas for the development of clothing and apparel in related fields, and enterprises should further explore the cross boundary application of these new technologies.

Cross-border integration

With the continuous development of cross-border development thinking, today's knitted products have long been divorced from the limitations of traditional underwear designs lacking in traditional sense.

Consumers' demand for clothing diversification and differentiation is changing dramatically.

Comfortable, natural, healthy and functional way of dress is being pursued by more and more consumers. More and more wearable technology is applied to knitted products. Knitted apparel has its unique advantages through its special weaving technology. Fashionable knitted garments with knitted garments and unique design styles have been favored by consumers.

For example, the INREXAR new sports fabric displayed by DuPont Co at the Expo will be able to collect data on heart rate, breathing, step frequency and even body fat rate, and improve the comfort and wearability of fabrics by electronic ink and film technology, and can withstand repeated washing for more than 100 times.

This new functional fabric will provide a broader development prospect for outdoor activities such as skiing and mountaineering. In the future, it will also be widely applied in the field of community medical care and care.

Smart wearable devices capture data, which is of great significance to the care, supervision, telemedicine and other related fields of the elderly living alone.

Design assistance

Knitted products have special technology.

The design and development of high quality knitted garments begins with fiber yarns. It needs the perfect combination of garment design, flower structure development and knitting weaving technology.

The particularity of the process requires knitted designers not only to understand the design, but also to have a certain mastery of the knitting weaving process and the style and performance of the raw yarn.

The higher requirements result in the shortage of professional composite knitted garment designers nowadays.

Against this background, the PH Value China knitted designer competition and the China T-shirt& fashion design competition came into being, gathering the advantages of domestic resources, and jointly leading the design of knitted garments, leading the knitting industry towards internationalization, fashion and branding by original design.

Green intelligent manufacturing

In recent years, the state has promulgated "water pollution control action plan", "printing and dyeing industry standard conditions", "13th Five-Year" ecological environmental protection plan, "implementation plan for controlling pollutant discharge permit system", "People's Republic of China environmental protection tax law", "key river basin water pollution prevention and control plan (2016-2020)", "Yangtze River Economic Belt ecological environment protection planning" and other environmental policies, which put forward higher requirements for energy saving and emission reduction in printing and dyeing industry.

On the one hand, enterprises should increase investment in environmental protection facilities: technological innovation and technological pformation, improving the level of technological equipment and cleaner production, upgrading wastewater treatment facilities, meeting the requirements of water pollutant discharge standards, upgrading the waste gas treatment facilities, fully improving the emission control and emission standards, and upgrading various regulatory systems, such as self monitoring system.

On the other hand, enterprises should systematically plan, shape and disseminate brand culture, enterprise craftsmen spirit, strict quality attitude and innovative spirit. Through the construction of green environment, energy saving, emission reduction and recycling, enterprises should further strengthen their social responsibility construction, create a responsible industrial chain, shape the brand image of environment-friendly enterprises, enhance the sense of pride and responsibility of partners and employees, and enhance the brand loyalty of employees and customers.

Market exploration

At present, the international market is accelerating the reshuffle, and the potential of domestic demand is further released. "Innovation breakthrough + value reengineering" is a magic weapon for enterprises to explore new markets.

The market is inclusive, from the market demand, the Chinese market is changing trend. Consumption upgrading has become the main theme of current consumption, and there is a growing demand for high quality products and services. From the view of the industry, China's textile industry has entered a new stage of high quality development, the production capacity needs to be released, we should focus on "technology, fashion, green", and accelerate the pace of pformation and upgrading.

As China's traditional pillar industries, "Internet + textile and garment" will be a great pioneering undertaking to change the status quo of the industry, and a large number of "Internet +" B2B platforms will emerge.

The electronic commerce brings the textile and clothing industry to the trade process more convenient, more is breaking through the original regional limit, combining the supply and demand of the buyer and the textile and garment factory together, so as to solve the traditional supply and demand asymmetry problem.

At the same time, clothing customization also opens new personalized thinking.

In the future, knitted apparel and clothing should be subdivided into market segments, so as to achieve personalized mass customization, create exclusive user groups, and expand the types of market products.

Brand promotion

To display cultural confidence, lead fashion with quality brands, adapt to the upgrading of domestic consumption, and build China's own national brand of knitting.

There are tens of thousands of small and medium-sized enterprises in our industrial cluster. These small and medium enterprises are the foundation of cultivating local independent brands.

Therefore, it is necessary for the industry to shoulder the responsibility of brand incubation and help the excellent independent brand with growing space.

The coordinated development of regional brand, market brand, product brand and city brand is the need to adapt to industrial progress, consumption upgrading and professional development.

While vigorously developing the product brand, it is more important to establish the brand development system of regional brand, market brand and product brand Trinity, maximize the brand effect and extend the value, fully meet the needs of the broad masses of the people's beautiful life.