ESPRIT And The Women'S Department Of The United Nations Launched The "We All" Campaign To Empower Women.

As an international fashion brand, ESPRIT has been paying attention to social responsibility while paying attention to changes in fashion. It is committed to integrating cultural issues into brand creativity and deeply discussing social topics with influence.

In March 2019, ESPRIT, in collaboration with the German Commission of the United Nations women's Department, launched the "WeAll" thematic event jointly, aiming to empower women, encourage the public to empower women, and create an equal social environment for the awakening of women's power.

The brand invited six women rights practitioners from all walks of life to voice the event.

他們分別是女性創(chuàng)業(yè)者特麗莎·威廉姆斯和科琳娜·威廉姆斯(Theresa & Corinna Williams)，她們?cè)谂詫?dǎo)師的支持下開設(shè)了紐約首家結(jié)合了咖啡廳與其他休閑元素的環(huán)保自助洗衣房;90年代五大頂級(jí)超模之一塔加納·帕提茲(Tatjana Patitz)，卸下超模光環(huán)后，她便投身于環(huán)境保護(hù)與女權(quán)運(yùn)動(dòng)等社會(huì)公益事業(yè)中;公關(guān)公司首席、社會(huì)活動(dòng)家梅洛迪·米歇爾伯格(Melodie Michelberger)，她致力于聯(lián)合多方力量參與到婦女平權(quán)的運(yùn)動(dòng)當(dāng)中，并通過互聯(lián)網(wǎng)呼吁性別平等;播客節(jié)目《榜樣》(Role Models)聯(lián)合創(chuàng)始人大衛(wèi)·諾埃爾(David Noel)，秉持著男性也需要為女性賦權(quán)發(fā)聲的理念，大衛(wèi)通過《榜樣》欄目采訪到大約一百名女性精英，將女性力量展示給公眾;超模薩拉·努魯(SaraNuru)，她將其創(chuàng)辦的同名咖啡品牌所獲盈利用以支持女性創(chuàng)業(yè)，并設(shè)立努魯女性協(xié)會(huì)為她的家鄉(xiāng)-埃塞俄比亞的婦女們提供培訓(xùn)，

The spirit of empowerment is pmitted to different corners of the world.

By showing the entrepreneurial stories of the six representative social figures and sharing their ideas, the brand hopes to arouse further public discussion on women's equal rights.

At the same time, ESPRIT launched a "WeAll" white slogan T-shirt made of 100% organic cotton for this event. It deeply implanted the cultural factors of women's concern for women's equal rights and women's true strength into a simple and powerful slogan, encouraging more women to voice their own voice by showing their confidence in clothes.

All proceeds from the sale will be donated to the German Commission of the United Nations women's department to support the further development of gender equality and women's empowerment.