How Do You Promote Ali? Do You Know?

What is promotion?

Why do we promote this position?

If you sell products online, first of all, let the customers see your stuff.

How to make more customers see what you sell, this is the promotion of this position to do.

It is to adjust the internal structure of your product details, so that 1688 of the embedded search engines can easily grab you, so that your product information has more opportunities to display on the customer's search display page.

Headlines are the core concentration of information content. The headlines that are clearly expressed and contain key information can make it easier for users to grasp the specific conditions of the product, thus causing more interest to the buyer.

An attractive information headline must pay attention to the following aspects:

1, the title contains only one product and uses the popular product name.

2, the title modifier is appropriate, highlighting the most competitive features of the product.

3. As far as possible, the title identifies product preferences and low price promotion information.

1, after the title is written, copy the whole title and put it in the 1688 search box to search for the same title. If you have the same title, change the title of your title in front and back or modify the words. Ali has the weight to increase the new information.

2, as mentioned above, the Alibaba has the priority to cut ahead from the back, followed by the former.

3, when writing headlines, remember that there are different product names, and there are different material types.

1, because many activities of Alibaba are to mail and sales discount, so when we are in the layout of the product, we must make preparations for the high profit of several products, and the price is higher.

2, Alibaba activities for product main map requirements, need to know in advance, background pure white is better, without LOGO, without any text, can enhance the activity pass rate.

3, daily activities need to carry out some "scratch list" in the form of edge ball to maintain the daily sales volume of the product.

For example, a familiar old customer can directly pay the activity money while buying other products, then deliver the goods to the list of products that the actual customers want.

4, in the event of activities, because there are many businesses in the same activity, it is necessary to brush the sales volume for the rankings of the activity pit. Here we can use the above mentioned to make the old customers pay as much as possible.

Net marketing promotion is a promotion method of click payment, showing no charge, click to pay.

This is not too much fancy stuff to talk about, still need to work hard to popularize the hard strength of the staff, constantly optimize, to reduce unit click costs, to increase the number of customers (accurate customers), thereby promoting pactions.

The main way is to avoid the reality and spend less money to introduce more customers with intent to deal with.

The whole store housekeeper is not recommended when the store data is not up, and the store data can be opened after the data are up.

One purchase is the first place in a month.

It is recommended that bundled word bags be purchased at a much lower price.

The purchase time is usually in the 12-18 month of the month, and the spike time is in the 20-26 month of the month. The purchase is made in the month, and it will take effect next month.

Other station drainage tools

Alibaba in the application market provides many stations outside the drainage of a promotional tool, the price is not expensive, usually a year is also five hundred or six hundred yuan, high about one thousand, it is very suitable for exposure display, and is based on the customer's search habits to make more accurate recommendation.

After the promotion of the promoters in the early stage, the SNS can be popularized, including WeChat micro-blog, industry forums, professional platforms, and Alibaba's business lines.

Can be directly in search of Taobao shop to carry out point to point advertising promotion.

Of course, advertising words should be precise and effective, seize the pain points of customers, or simply send the black list to each other.