Millennium Embroidery Takes 100 Years Of Vinegar, And Ali Makes The Myth Of Weaver Female A Recipe For Female Poverty Relief.

What kind of vinegar is only sold in advance?

The little sister's explosive accessories are actually from the gully.

At the end of December 2018, a box of original vinegar was first sold in the sweet flagship store of Tmall, and sold more than 30 thousand copies a day, equivalent to the order volume of the past year, followed by the Tmall annual festival.

Now, over two months later, these pre-sale orders have not yet been digested.

Open this 99 yuan gift box, in addition to a bottle of Heshun vinegar, there is also a "leopard Xi" embroidery, a North leopard protection map and a bracelet.

The original vinegar is sold with a single product, but the embroidery is made by hand. Buyers can only wait. Each embroidered mother hurried slowly to make a "leopard" for two days.

The good news is that embroidery has increased from more than 30 to over 100. Rural Taobao project leader revealed that these pre-sale orders are expected to be completed by the end of April.

Original vinegar with embroidery, rural electric business to open the brain of creativity.

Non heritage, special products, and ecological protection are three, which originate from a collision between traditional technology and the Internet.

Heshun County, Jinzhong, located in the middle part of the Taihang Mountains, is a state-level poverty-stricken county. In 2018, ant forest and rural Taobao joined hands in the mountains, bringing the new culture and ecology + electricity supplier's poverty eradication mode.

In recent years, a huge agricultural cluster of rural Taobao, Taobao, Tmall, box horse, rookie and ant gold clothing has been formed within the Alibaba economy.

Heshun, the birthplace of the legend of Cowherd and weaver girl, has been in embroidery for more than 1700 years. Distinguished from the four famous embroidery, embroidery is a hard embroidery. It is famous for the strength of morning glory.

Will the old art be lost? Fan Suping, the 54 year old non heritage inheritor, is most worried. She was born in the family of embroidery. She worked in art for more than 40 years, and founded the Hufeng hand embroidery art center in 2006.

Fan Suping's embroidery art came from mother (middle), and her two daughter (right) became a training teacher.

Fan Suping brought the embroidered art of grandma and mother to three daughters. Over the years, they have trained tens of thousands of embroidered girls, but few of them really engage in embroidery industry.

Similarly, "deep in the boudoir did not know", there is mellow and harmonious raw vinegar, Taihang Mountain first-class water source protection products, due to lack of brand influence, has not been able to sell a good price.

The embroidered leopard embroidered with the original vinegar, the handsome face from the 12 year old male leopard M2, is the absolute ruler of the forest in Heshun county's ecological function nature reserve.

To scrutinize, the face of M2, the king of mountains, was wounded, missing half ears and his nose. These scars left behind by human struggle are embroidered on the original "leopard Xi".

In the past more than 50 years, the North China leopard, which has spread all over North China, has disappeared by 90%. Ants ant's forest project has opened up about 20000000 square meters of Heshun protection.

Because of the same strong demand for inheritance, let embroidery, vinegar and leopard come together. When traditional technology and ecological protection are combined with the Internet, "chemical reaction" comes into being.

Embroidery brings more income to rural women, and millennial culture has successors.

Sales volume is not worried, embroidered girls do not leave home, each person can increase nearly 2000 yuan per month. Now, the local government is mobilize more women to join the embroidery industry.

"Leopard Xi" is the first new product of the ancient embroidery "electric shock". With more modern design and brighter embroidery thread, the hand-made and handed embroidery is the same.

"Only by innovating can we maintain the vitality of folk art." Fan Suping said. She has always dreamed that one day, embroidery can be compared to four famous embroideries.

In Shanxi, which is full of mature vinegar, "original vinegar" finally came to the fore and captured the young people's stomach. Ant block chain technology and Tao Xiang sweet traceability solution, so that each bottle of vinegar has exclusive "identity card".

When consumers buy a single vinegar product or "leopard vinegar plus" gift box, businesses will donate 1 yuan for ecological protection. In this way, "big cats" and humans can live in harmony.

The labor force is also the main force in the production line of Shan He vinegar company.