Wanlima Winning The 07 Combat Boots Last Year'S Revenue Of 693 Million, For The Military And Other Units To Perform 12 Contracts.

Guangdong Wanlima industrial Limited by Share Ltd (hereinafter referred to as Wanlima) released its annual report in 2018 on the evening of March 11th. During the reporting period, the company achieved operating income of 693 million yuan, an increase of 14.77% over the same period last year, operating profit of 51 million 504 thousand and 500 yuan, an increase of 6.92% over the same period last year, a total profit of 51 million 523 thousand and 800 yuan, an increase of 5.29% over the same period last year, and net profit attributable to shareholders of listed companies was 37 million 797 thousand and 200 yuan, an increase of 1.25% over last year.

The main business of Wanlima is leather products R & D, manufacturing, brand operation and marketing. The products of the company are mainly leather products. They are classified into Wanlima, SaintJack and COOME 3 kinds of leather products, including handbags, wallets, pull rod boxes, leather shoes and belts, and all kinds of fashionable accessories, such as glasses, scarves, Keychains, etc.

In March 2018, Wanlima completed the acquisition of the new retail e-commerce company's hyper electricity supplier. The ultra Qi electric provider is committed to selecting the world-renowned high-end lifestyle brand for the middle-class families. The outdoor sports brands signed by the super Qi business include: ARCTERYX/, SUUNTO/, WILSON/, Salomon/, Salomon, WILSON/, Vivtorinox, saber and MARCHON/.

At present, Wanlima has initially formed three "3+N" multi brand patterns of its own brands and multiple agency brands.

Private brands are "Wanlima", which advocates "exquisite design and exquisite fashion". It advocates "SAINT JACK" of "British fashion and colorful life" and "COOME" that advocates "fun and colorful personality".

Each brand displays different theme styles with different materials, designs, styles and colors, and then covers the target customers according to the product style, market positioning, price and other factors, so as to meet the differentiated demand of different market segments.

In recent years, Wanlima has actively promoted the strategy of multi brand, multi-channel and multi category. Through the construction of multi brand matrix and enriching multi product lines, the company has made efforts to focus on group buying products and fashion consumer goods in a two-way way, so as to create key competitiveness around quality upgrading.

Group buying products have relatively stable customer groups, which are mainly divided into three main categories: military and police systems, state power organs and their branches, large and medium-sized state-owned enterprises and so on.

Fashion products are mainly developed through direct channel, e-commerce channel and agent channel.

Combined with the development of Wanlima's business, the company has formed a group buying channel, a direct channel, an e-commerce channel, a wholesale agent channel and ODM five main channels. Among them, the group buying business has developed well, and its customers include the army, the armed police unit and large enterprises, including, but not limited to, the General Logistics Department of the PLA, the logistics procurement department of the Chinese people's armed police force, the Logistics Department of the armed police traffic command, the Logistics Department of the armed police command, the Guangdong provincial public security department, the Hunan Provincial Public Security Bureau, the Shenzhen Public Security Bureau, the southern China Uni Airways Corporation, the Guangzhou Railway (Group) company's station service center, etc.

China's strong army dream can not be separated from the enhancement of individual combat capability, and excellent individual combat equipment will be an indispensable part.

In the future, the single soldier clothing products with protection, comfort and beauty will be an important force for the company's group buying channel.

According to the financial report, the total sales volume of Wanlima group buying business in 2018 was 507 million 241 thousand and 600 yuan, an increase of 72 million 512 thousand and 600 yuan over the 2017 year-on-year growth rate of 16.68%.

Since 2007, Wanlima has been a qualified supplier company in the Ministry of public security and the Ministry of public security and the Ministry of justice.

"," Guangdong men's shoes ten strong brand "," China's famous brand "," China famous trademark "," commemorating the Chinese people's Anti Japanese War and the world anti fascist war victory 70th anniversary parade service guarantee unit "," the Chinese people's Liberation Army 07 clothing production commemorative "," 07 armed police belt first place "," 07 armed police captain leather sandals first place "," 01 armed police soldier leather shoes first "," 07A armed police Lieutenant Colonel Chang shoes shoes first "," 2015 China leather goods ten brand "," 2016 China leather product industry science and technology demonstration enterprise "," 2016 China shoes industry science and technology demonstration enterprise "," 2018 China luggage and bag leading brand "and so on. The company has won the" famous trademark of Guangzhou ".

In addition, Wanlima also announced its business plan for 2019:

1, channel construction plan

In 2019, Wanli Ma will take the two strategies of "full channel" + "experiential consumption" as the direction, and open up the digital layout of commodities, marketing, logistics and data through online and offline.

(1) group buying channel, force specific protection products, to create core competitiveness.

On the basis of consolidating the advantages of the existing group buying channels, Wanli Ma will continue to maintain the three categories of customers, including the military police system, state power organs and branches and state-owned enterprises, and focus on targeting the products of the military police clothing system. Under the strategic deployment of the national civil military integration, we will push forward the in-depth development of civil military integration, and make use of the advantages of the company in R & D, quality and technology to make efforts in the special warfare protection products, and create a series of products with perfect protection for special protection operations and aesthetics.

At the same time, the successful experience of general police's clothing system products has been replicated to other two groups of group buying customers, and the group buying business has been developed in an all-round way.

(2) direct marketing channels -- intensive farming and meticulous marketing.

Wanlima plans to introduce more fashionable, more hierarchical, more reasonable structure, lower average cost of a new generation of store image and more scientific and standardized shop decoration standards to match the company's brand value.

At the same time, combined with the profit level of the stores, timely adjust the store structure, close some unprofitable stores, and reduce the financial cost, so as to achieve intensive farming and meticulous marketing.

(3) electricity supplier channels -- reshaping formats and creating smart retailing

In March 2018, Wanlima completed the acquisition of a 51% stake in Chao Chi, and the two sides will explore more in the new retail sector to optimize the customer experience and improve operation and supply chain efficiency.

(4) wholesale agents and ODM channels to achieve channel synergy

In the case of reasonable distribution of sales channels and relatively sufficient capacity, Wanli Ma will further improve the wholesale agent channel and ODM channel layout, so as to enhance the market coverage of the company's products, improve the utilization rate of capacity, and realize the coordinated development of all channels.

2. Merger and acquisition plan

After the strategic layout of Wanlima in the group buying channel, the group buying business has made steady progress and played an important role in stabilizing the company's performance.

At present, the group buying business of Wanlima is mainly for the military police system to install the clothing products, the state power organs and the large and medium-sized enterprises' standard clothing, so as to meet the daily travel and training.

Combined with the favorable opportunity of the national strong soldier, the elite line and the civil military integration development strategy, the special protective and war class products will be developed to further expand the product line of the group buying business and enhance the core competitiveness of the company.

The progress of materials has always been the foundation of the development of special protective equipment. The company will seize the favorable opportunity of civil military integration, and focus on the strategic objectives of strengthening and strengthening the main business, and seek appropriate acquisitions and mergers with the industry, upstream and downstream enterprises or new material enterprises, and continuously expand the scale and strength of enterprises and achieve coordinated development.

3, intelligent production line upgrading plan

Wanlima's multi brand, multi category product line, multi-channel coverage of different needs of customer groups, has achieved good market results, customer orders demand continues to grow, the company's production and marketing scale has steadily expanded.

At the same time, capacity bottlenecks have gradually become an important factor restricting the further development of the company.

In order to alleviate the bottleneck problem of production capacity, in recent years, the company has adopted a series of measures, such as importing advanced production equipment, optimizing production planning, and strengthening skills training for production staff, but it is still difficult to meet the growing demand for orders.

At present, Wanlima capacity has reached a high load state, and some products and processes still need external procurement and outsourcing production.

In the past 2016-2018 years, the capacity utilization of shoe products has maintained a high level of about 95%.

Therefore, the company will embark on the upgrading and / or new intelligent production line of the existing production lines, greatly improve the level of technology and automation, speed up the layout of the machine replacement project, promote the intelligence, automation and informatization of R & D and production, so as to break through the bottleneck of production capacity at the present stage, enhance the supply capacity, and at the same time, reduce the labor cost, laying the foundation for the further expansion of the production and marketing scale and the sustainable development of the company in the future.

4. R & D plan

Wanli Ma will continue to invest more in research and development, and continuously increase the power of technological research and development.

On the one hand, we should specifically develop special warfare and protective products for specific group buying customers, thereby enhancing the technological content of the company's products and consolidating the advantages of the group buying channel, thereby enhancing the leading position of the company in product R & D design and highlighting the core competitiveness of the company.

On the other hand, in fashion products, we should strengthen cooperation with domestic and international fashion institutions and designers to keep pace with international fashion trends.

Effective research and development of fashion leather products, functional leather goods, fashion accessories, military area clothing, special operations protection products.

(1) increase personnel input.

We should strengthen R & D team building through training, cooperative research and development, and introducing talents, so as to realize the future development of the company.

(2) increase equipment investment.

Through the acquisition of advanced design and research equipment at home and abroad, we will establish an intelligent R & D center platform with advanced facilities, effective information pmission, versatile functions, convenient design and efficient operation.

(3) set up a research center that combines production, teaching and research.

With the advantage of the resources of the industry, a research center with the combination of production, teaching and research will be established in cooperation with scientific research institutions and institutions of higher learning to give full play to their respective advantages.

5. Information upgrade plan

On the basis of the existing information system, Wanlima plans to further improve the use of information technology to integrate and integrate information resources such as procurement, production, sales, and finance, break the information isolated island and realize the interconnection and interconnection of various business segments, and upgrade and improve the function of information system to meet the needs of business development and further improve the efficiency of management and operation.

6, brand promotion plan

In the next few years, Wanli Ma will base itself on international competition, adhere to the combination of brand building, brand cultivation and brand development, and focus on brand building and value upgrading.

On the one hand, we should vigorously promote the use of new media such as micro-blog, WeChat, community forums, blogs and portals. On the other hand, we should intensify our efforts to diversify brand operations, raise the scale of brand operation, and expand the market share through effective combinations of different products.

At the same time, the company plans to combine seasonal product themes and promotion, use offline stores to conduct quarterly and annual publicity, and combine the brand distribution strategy to put mass media advertising into some key markets, further enhance brand awareness, continue to build a multi brand operation pattern based on Wanlima, meet the differentiated needs of different consumers, and strive to make the company's products a leading brand in the domestic leather industry.