China Textile Alliance And Jimo Jointly Build World Class Children's Clothing Industrial Cluster

With the rapid growth of China's economy and the emergence of a typical "6+1" family structure, the children's clothing market in China is ushering in a period of rapid development.

According to the relevant data, it is estimated that the compound growth rate of children's clothing is estimated to be 8.05% in five years (2017-2021), and the children's clothing market will reach 217 billion 700 million yuan in 2021.

The above growth figures show that children's clothing market is one of the most potential growth markets in China.

But behind the rising consumer demand, the more complex market environment is attracting. How can Chinese children's clothing develop under the strong brand of overseas children's clothing brands?

The future of Chinese children's clothing will follow the direction of independent innovation.

In March 12, 2019, before the Jimo exhibition hall of China International Clothing and accessories fair, the China Textile Industry Federation and the Jimo district government jointly set up a news conference on the first stage of world class children's clothing industrial cluster.

Chen Dapeng, vice president of China Textile Industry Federation, President of China Garment Association, Feng Dehu, President of China Textile Planning Institute, Zhang Haiyan, vice chairman of Circulation Association of China Textile Industry Federation, Zhang Chunhua, Secretary General of Shandong textile and garment industry association, Han Meiyan, deputy director of Jimo industrial and information Bureau, Liu Yongjun, director of Jimo International Trade City Management Committee, deputy secretary of Party committee of Jimo International Trade City Management Committee, and other leading guests and guests from various garment industry clusters, market representatives, DuPont Industrial Applied Biotechnology, CITIC Capital, Hong textile culture, B2B supply chain platform, Jimo International Trade City General chamber of Commerce, Qingdao designer cluster, etc.

In recent years, Jimo children's clothing as an important part of the Jimo textile and garment industry, with strong industrial foundation and huge foreign trade orders and the rapid development of e-commerce, it has become a national important production base for children's clothing.

A series of supporting policies have been put forward successively in the market pformation, upgrading and development of children's clothing industry. A series of high-level and high-ranking activities such as China market conference, China fashion conference, China children's wear industry summit, Jimo International Children's wear Festival have been successfully held, and have been highly recognized by national industry associations and children's clothing industrial clusters all over the country. They have been honored as "the only national export textile and clothing quality and safety demonstration zone", "China's famous knitting city", "China's children's wear city" and "national excellent children's wear brand establishment". In January this year, Jimo was also awarded the honor of "building a world-class children's clothing industrial cluster area". Jimo's children's wear development has ushered in unprecedented opportunities and challenges. Jimo revolves around speeding up

As a world-class industrial cluster, Jimo children's clothing should have world-class leading enterprises and brands in the future. It has the leading comprehensive economic competitiveness and scale agglomeration effect in the world, and the industrial scale will occupy a larger share in the whole country and even the whole world.

The Jimo district government will closely focus on the development goal of building a leading zone of world class children's clothing industry cluster, further explore the development ideas, speed up the pformation of new and old energy, and focus on improving the design and development, improving quality manufacturing, building regional brands, expanding sales channels, and strive to use five to ten years to build Jimo into the world's first world-class children's clothing industrial cluster.

In improving design and research and development: one is to join hands with the China clothing association to create the first International Exchange Center for children's wear in Jimo. The design and Research Center, the production center, the design exchange center, and the finished product trading center are set up to provide an excellent creative and communication base for outstanding designers and print players.

The two is to organize state-level children's wear design competition, designer salon and other activities in conjunction with the national industry associations and domestic and foreign sophisticated design resources, attracting many excellent designers, print masters, etc. to converge on Jimo, and carry out the exchange and cooperation in the forefront of international children's clothing design, and enhance Jimo's influence in the global design field.

The three is to give full play to the advantages of Qingdao designers' cluster growth, and organize local children's clothing enterprises to regularly organize professional training in clothing design, brand planning, electricity supplier operation, and edition division, Chen Li Shi, craft division, and so on, to solve the short board of marketing and design.

At the same time, we collect domestic and foreign designers and design forces to build Jimo into the fashion source of Qingdao garment industry.

The four is to work with the "University Design Alliance" to organize regular design professors to guide students to practice in Jimo for a long time, to set up cooperative bridges for outstanding graduate designers and local children's clothing enterprises, and help enterprises improve their design level.

Five, in terms of policy, designers, teachers and other professionals will be included in the regional talent introduction plan, providing social security such as housing, medical care, children's admission, and so on, so as to solve the worries of the future, let designers come in and stay down, and serve the children's clothing industry in Jimo at ease.

In improving the quality of manufacturing: first, in conjunction with the experts of the China clothing association, we conduct on-the-spot research on the development status of Jimo's textile and garment industry, and develop and improve the "Jimo children's clothing industry development plan" to form a medium and long term effective development mechanism for the children's clothing industry in Jimo.

Two, combined with the development trend of children's wear in China, we formulated the Jimo standard for children's wear industry, which made Jimo children's wear higher than the national standard and led the healthy and high-quality development of China's children's wear industry.

In building regional brands, the first is the use of the first 10 billion yuan industrial fund established jointly with CITIC Capital and red spinning culture to hatch the famous IP resources at home and abroad for the purpose of incubating and maintaining the original IP content. It is constantly innovating and shaping, highlighting Chinese elements and traditional culture, giving it more rich brand connotation. Through commercialization, industrialization and integration into consumer goods and realizing value realisation, Jimo has become the world's first IP brand convergence place.

Two is to take the first domestic clothing category "China geographical indications" as an opportunity to nurture and develop the Jimo children's wear "Jim" IP image, to create Jimo children's clothing external image of the regional logo.

The three is to create the Qingdao fashion creative industrial park project, establish the industrial park with IP image as the core, and focus on developing the "IP children's paradise" with the whole category of "eating, drinking, playing and buying". Regular IP licensing exhibitions, brand launches, ordering meetings and other activities will shape the new landmark of urban development.

To expand sales channels: first, create a OSO innovation model for children's wear in Jimo.

The mode combines the current O2O (Supply Chain + block chain) and B2C's electricity supplier mode + product experience and service upgrading + offline terminal main body display business innovation business mode. In the future, based on the existing market in Jimo, the offline market will be online, the online market will be main body, and the children's clothing industrial base with development advantages will be built, so as to create a competitive brand of children's clothing.

The two is to build 4000 square meters of "big business super baby baby product direct picking center" and 12000 square meters "Jingdong children's children's clothing line collection hall" under the China Textile and clothing city pedestrian street.

The direct mining center will play a role as a link, expand cooperation with domestic business super companies, integrate quality resources of local and domestic supply chain in Qingdao, provide cost-effective products for sales terminals, and provide continuous orders for production enterprises.

The offline collection hall will join forces with Jingdong to select high-quality children's clothing, children's products and maternal and child products, and form a business mode of Jingdong online shopping mall and offline collection hall. With the help of Jingdong's perfect ecological chain, it helps enterprises expand sales channels and expand the influence of children's clothing in Jimo.

Another 2019 Jimo International Children's wear festival will be held in Jimo children's wear city in from July 11th to 13th. Children's wear festival will be accompanied by a series of activities such as children's Wear Industry Development Summit Forum, children's wear brand fashion trend, Chinese children's wear design competition and buyers' docking.

At the same time, the 2019 (Qingdao) International Copyright Fair will also be held in Jimo in from July 12th to 14th.

The dream is a horse, not to be afraid of Zhao Hua. I believe that under the joint efforts of the China Textile Industry Federation and the Jimo district government of Qingdao, with the joint efforts of all parties concerned, Jimo children's clothing will usher in a new time node.

Let us look forward to adhering to independent innovation, design research and development, high-quality manufacturing of Jimo children's clothing, representing the bright future of Chinese children's clothing, to the world class children's clothing industry cluster's goal to forge ahead, to whip up the whip.