In Order To Respond Quickly To Customer Changes, This Taiping Bird Made Use Of The Fitting Room.

Taiping bird has always been unique in marketing.

Recently, the birds have used the fitting rooms in the store to encourage young people to take photos and share them in the fitting room.

Why do you take pictures in the fitting room? Is it your preference to take pictures in the fitting room? The Taiping bird blasted out the truth of the young people with two questions.

"Taking pictures in a favorite dressing room will make a good mood", "I want to see what other people's perspective is", "take a mirror and do it without a filter." although the answer is not uniform, there is no doubt that the fitting room is the favorite place for young people to take pictures.

In order to encourage young people to share more Pacific birds in social platforms, Taiping bird decided to recruit 2019PB trial officers. "Customers try to punch cards at any store of Taiping bird brand. They will be equipped with any single product self portrait PO of any brand of Taiping bird, PO to micro-blog, little red book and other social platforms, and @PEACEBIRD Pacific bird official account. PB will elect a best dress every month as PB try out officer."

The Taiping bird has upgraded its fitting room to "interactive space" in its own way. This way of marketing is much more beneficial to the development of the Pacific bird itself: attracting young customers to the shops, stimulating consumption, "zero cost" passenger and traffic volume, and getting the young people's favorite matching methods and styles, all of which can help the Taiping bird firmly grasp the psychology of the young people and take the "youth culture" more deeply into the hearts of the people.

In addition to understanding the customers, Taiping bird is also guiding the customers to join the youth camp.

In the past 3.8 goddess days, Taiping bird launched a theme interactive live broadcast activity called "PB Girl teaches you farewell to dressing difficulties in the spring", launched by independent planning of store shopping, and synchronized broadcast on Taobao Mobile Live platform. "We contact many customers every day, understand many VIP's puzzles in spring, and we work in the front line for a long time to understand the needs of customers and the products of Taiping bird's clothing, hoping to shorten the distance from customers through this new way of live broadcast."

From the marketing of Taiping bird, it is easy to find that the brand is paying more and more attention to "people". In particular, more attention is paid to young people. In an interview with the media, the chief strategist of the Pacific bird, Mr Li Limin, once said that the new generation of consumers is in a digital consumer society. Taiping bird should embrace the habit changes of this generation of consumers and make the new generation of consumers more satisfied. This is the most important strategic motive of Taiping bird.

In a public interview, Taiping bird showed how to connect with consumers in 2019 and respond quickly to their changes.