Shanghai International Children'S Fashion Exhibition (CHIC-KIDZ): New Opportunity To Upgrade

On the 12-14 day of March, China International Clothing and Accessories Fair (2019) (spring) came on the stage. The Shanghai International Children's fashion exhibition (CHIC-KIDZ), which was newly upgraded by children's wear exhibition area, was unveiled as one of the five exhibitions.

CHIC as an important window to control the development of the clothing industry, this upgrade can be described as a smart gesture based on the growing market space of children's clothing.

In this grand upgrade, many children's wear brands show their own demeanor, and encounter opportunities here, full of gains.

Barbara: explore brand new, do not stop.

As a leader in China's children's wear industry, Balabala, the main brand of Semir's children's clothing brand, has joined the Semir children's multi brand (Markle Marcolor, The Children 's Place, Cocotree) in the collective appearance of CHIC. It shows the stage results of the multi brand layout of Semir's children's plate, and successfully won the award ceremony of the "CHIC2019 (spring)" award and won the "Marketing Award" title.

Relying on its strong strength and lasting accumulation, Barbara has always been exploring new directions in the new era and new positioning, constantly promoting brand and constantly strengthening its competitiveness.

According to Lu Yun, Minister of brand communication, Barbara has positioned the city's popular family. The product covers 0-14 categories of clothing, children's shoes, accessories and other categories. Besides strictly implementing safety standards in quality, it also adjusts strategies and strengthens the sense of design.

"The new generation of consumers no longer pays for the value of the product itself, and pays more for the added value of the product. Besides paying attention to the function and quality of the product itself, it is concerned about whether the experience is enjoyable, whether it brings spiritual and aesthetic satisfaction, whether the brand and products can embody their tastes and attitudes."

She said that based on in-depth consumer research, Barbara continued to optimize and upgrade product design and channel layout. Joint international designers and high-quality cross-border IP will integrate cultural influence and emotional resonance into product design, enhance product personalities and rich shopping experience, enable IP to create events in landmarks, trigger interest and bring people into stores, and inject young, fashionable and fashionable genes into brand empowerment.

According to the introduction, the brand has created the brand freshness and fashion through the joint name of Disney and the IP of the heavenly palace, and a series of artists' cooperation funds. With the spread of influential KOL, the popularity of the fans has promoted the popularity of the brand in the consumers.

In October 2018, the market in Shanghai fashion week reacted enthusiastically, refreshing the consumer's perception of Barbara fashion. At the end of the year, the battle of the heavenly palace was also sold out in 20 minutes.

In addition, Barbara has also created some new "tactile" fabrics, such as "sliding shoes" and "Doophin".

Combined with key products, it also created a brand exclusive holiday such as "Chao Tong Festival".

"In the future, we will continue and optimize the action in fashion!" referring to the future planning of the brand, Lu Yun said that Barbara will continue to innovate the form and shopping experience of stores, and support consumers to enjoy high-quality products and services with pleasure and convenience.

In addition, it will speed up the development of new retail mode, and constantly consolidate the leading position of brand children's popular fashion.

Jimo children's wear: build up a supply chain platform to build a world-class children's clothing industry cluster.

As an important part of the Jimo textile and garment industry, Jimo children's clothing has become an important national children's clothing production base with strong industrial foundation, huge foreign trade orders and rapid development of e-commerce. It is committed to making "safe, quality and fashionable" clothes for children in the world.

This time, Jimo again assembled the local children's clothing enterprises in CHIC, and jointly demonstrated the strong strength of Jimo children's clothing.

According to Guo Kai, deputy director of the Jimo International Trade City Management Committee, director of investment branch, Jimo children's clothing is making efforts to build a supply chain platform. The core of the "smart market" is to build an B2b supply chain e-commerce platform, locating in the O2O+B2b wholesale supply chain of the Jimo line.

The platform business mode takes the international trade city entity market as the source base, the market traders and production enterprises as the B terminal suppliers, the university students, the innovation customers and the entity retailers as the B terminal buyers, and realizes the B, B ordering, online payment, intelligent storage, intelligent logistics, and the closing paction of disputes, providing one-stop service for the users.

The platform will also provide digital finance, insurance and other services for cooperative enterprises.

"The construction and operation of the platform will be a powerful move to promote the pformation of the old and new kinetic energy in the apparel industry chain. It will insert the brand and Internet plus wings for the 100 billion garment industry chain, and drive the brand clothing to go out to sea, expand the sales channels, and realize the efficient, convenient management of the market."

Guo Kai said so.

The exhibition site also held a press conference on China's Textile Industry Federation and the Jimo district government to jointly build the leading area of world class children's clothing industrial cluster, which means that children's clothing in Jimo will usher in a new time node.

Jimo children's clothing, which is independent innovation, design research and development, and high quality manufacturing, represents the bright future of Chinese children's clothing and opens the journey towards the first goal of the world's children's clothing industrial cluster.

Child beauty: create smart kids shop with temperature.

The era of "Internet plus smart retailing" is coming, which means that the era of retail pformation is coming. It is also the opportunity to create opportunities for traditional retail. Under this background, children's beauty of fast fashion children's clothing should be moved. With the advantage of the supply chain of Huzhou Zhili in the children's clothing industry, using the operation thought of the Internet + new retail, landing on the solid child shop, the intelligent integration platform of children's clothing industry with internet intelligence tools and operation services is built.

In this exhibition, the children's beauty is displayed on the theme of "a smart child shop with temperature".

According to brand manager Qian Tianying, the children have beautiful cloud service platform and professional technology operation team, so that franchisees can implement intelligent management of their own stores at any time and anywhere, increase sales, expand customer groups, and facilitate the convenient management of the store.

In the aspect of products, the current centralized mining method is adopted, and suppliers are strictly selected to ensure quality control.

During the exhibition, the children's beautiful and innovative joint mode led to the keen interest of the audience.

Qian Tianying said that the joint mode achieves 0 stocks, 0 risks and high returns. The designer team works directly with the hundreds of factories and eliminates the middlemen's exploitation, so that the franchisee's commodity price is competitive, so as to achieve nearly 50% super high return point.

Moreover, there are two franchisee modes of the special collection store and the treasure store. Among them, the 90 thousand and 9 treasure shop is the main business. It provides a new 0 burdens for all the new mothers who bring home their babies.

Gorgeous costumes: original trend card to create sunshine childhood

The brand name of Hongkong children's fashion brand was created in 2007. This exhibition has presented the brand culture of "creating phenomenal growth memory" to the audience. As the inspiration from the English Sunshine brand, the fashion show has created a sunny childhood for children.

According to Chen Meishuang, the founder of the brand, the development, production and sales of gorgeous products are integrated into one, positioning the 3-12 year old age group. The product style has unique tonality and high performance price ratio to build the brand competitive advantage. It has always been firmly committed to the development of branding, and has become a strategic partner with the Hongkong Fashion Design Association. At the same time, it has its own design team, which will design and produce according to the terminal sales data and pay close attention to the fashion trend.

In enhancing the consumer experience, the image is focused on increasing the added value of the product, and using the community thinking to manage user relationships in the terminal stores, establishing membership clubs, and increasing membership stickiness and participation through education, entertainment and public welfare activities.

For the development trend of the children's clothing industry, such as the return of the national tide and the introduction of IP, Chen Meishuang said: "we have always had our own IP! Integrating the gorgeous design into the product development. We will add Chinese elements such as the maritime Silk Road in the new products of autumn and winter to inherit Chinese culture."

Turning to the brand's future development plan, Chen Meishuang said that the brand is now focusing on the expansion of the social business in the terminal outlets. The promotion of the provincial partners is a national partnership mode, and dare to innovate and do not take the unusual path to create miracles.

At present, China's children's wear industry is ushering in a period of rapid development. Children's wear market has become one of the most potential growth markets in China.

How to persist in independent innovation and constantly explore new ways of development? In this regard, Shanghai International Children's fashion exhibition (CHIC-KIDZ) has made professional answers and direction guidelines.

This CHIC is digging up the integration and checks and balances of consumption upgrading and market pformation. The theme of "this is me" is singing the consumption attitude of "self assertion and returning to reality". For children's clothing industry, it also causes deep reflection, concentrating on quality and innovation, adhering to the belief and initial intention, grasping and developing new opportunities, and drawing a new blueprint for China's children's clothing industry.