Pressing Anta Chao Lining Last Year'S Revenue For The First Time Exceeded 10 Billion

In March 22nd, Lining, China Fashion sporting goods company, released the core data report of its 2018 financial year results.

We can see that as of December 31, 2018, Lining's income increased by 18% to 10 billion 511 million yuan over the same period last year, and net profit rose 39% to 715 million yuan compared with 515 million yuan in the same period last year.

The report points out that the growth of revenue is mainly due to the rapid development of the electricity business, the good sales performance of terminal, and the best selling of basketball and sports fashion.

At the same time, the company's net profit margin increased from 5.8% in the same period last year to 6.8%; gross margin was 47.1%, an increase of one percentage point; operating cash flow increased by 44% to 1 billion 672 million yuan; the basic earnings per share were 0.296 yuan, compared with 0.215 yuan a year ago.

Among them, sales of footwear business increased by 10.6% to 4 billion 601 million yuan, accounting for 43.8% of total sales, and sales of garment business increased 26.8% to 5 billion 316 million yuan, accounting for 50.6% of total sales. Sales of equipment and accessories business increased 13.4% to 594 million yuan, accounting for 5.6% of total sales.

You know, in the past year, Lining boarded the fashion week of New York and Paris for the three time, completely broke the stereotyped cognition, changed the common image of the past, and matched the world famous brand to promote the international development of the brand and combine sports with all kinds of Chinese elements to attract more young people's attention.

Lining brand, which is becoming more and more young, has not only launched its own trend products, but also actively carried out cross-border joint names. It is becoming more and more popular in the market of young consumer groups.

Today's Lining is not only an ordinary sports brand, but also a new favorite of the tidal current.

It is reported that this is Lining's income for the first time to exceed 10 billion, further approaching the same sports apparel giant Anta.

According to the relevant data, Anta's annual operating income rose 44.4% to 24 billion 100 million yuan in 2018, and net profit increased 32.9% to 4 billion 100 million yuan.

Two core indicators of revenue and net profit have reached a record high and maintained double-digit growth for 5 consecutive years.

Lining's share price rose 11.4% to HK $12.70 per share after the earnings announcement.

However, after the announcement by Mr. Lining, the outstanding China, that it planned to sell 148 million shares at about HK $11.72 per share and about 2.1% of the shares of Lining, its share price fell 9.13% to HK $11.54 per share in March 25th, then rebounded gradually on two days and closed at HK $12.20 per share on the 27 th.

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