1688 We Need To Do Three Things This Year, Or We Will Support Many Languages In The Future.

It is not the goal to make factories and Chinese source goods "touch the net". Digitalization from the supply side is the focus of 1688.

Over the past year, 1688 cross-border cross-border trading volume grew by more than 120%, and the number of buyers increased by 100%.

It also provides services to over 1 million businesses around the world, including high-speed express, lazada, Amazon, eBay and other high quality platforms, covering more than 200 countries and regions.

2020 in the new financial year, 1688 has formulated a series of new plans and targets, but at the same time, it is also facing challenges.

Three directions in the new fiscal year

Global pactions are not "one hundred percent commercial", and China's industry is not 100% digitalized.

Wang Hai, the vice president of Alibaba and general manager of China's domestic trade department, seems to be approaching the source factory goods. Digitalization of China's core industry, "Star" origin and its own flow of goods is the first thing that 1688 will do in 2019.

The phenomenon of different brand stratification is obvious. How to compete with the brand and how to better serve the global consumers, "one is to grasp the digitalization of the supply side, and the two is to grasp the marketing network."

1688 Liu Miao, the head of cross border and exclusive supply, believes that toys made in China and Shantou can spread quickly on Facebook and Instagram. This rapid social marketing and promotion effect and the joint development of commodities are the advantages of small and medium-sized sellers, and it is also an expectation of 1688 for developing fountainhead factories.

According to the briefing, 1688 established the industrial market in 2017, and so far have formed strategic cooperation with more than 4000 industrial enterprises worldwide.

"The digital age of industrial brands is coming."

This is the second very important thing that 1688 will do in 2019.

Wang Hai said, "industrial brand is not a very touching part of our daily life, but it accounts for quite a lot in the whole business community, whether it is the raw materials of Dow Chemical, SIEMENS, and Schneider's industrial equipment.

Or mobil oil, many of the world's top 500 companies are industrial enterprises, these areas are not yet digitalized, and in the next 10 years, the digitalization of this field will be very broad, and will also show rapid growth.

But at present, 1688 is still more in the service of small and medium-sized enterprises, how to meet the future large-scale industrial enterprise brand digital battlefield, we need to do third things: create a diversified customer service system.

Wang Hai said that 1688 will not only serve small and medium enterprises, but also gradually serve more large and medium-sized enterprises, and do well in the digitalization of trade between enterprises and enterprises. This is what 1688 will continue to invest in the next few years.

"This track is very clear, and the 1688 strategy is very clear."

The source of factory goods is all over the world.

Whether it is close to the source of factory goods, or to digitalization of industrial brands, 1688 want to pform the supply side and let the goods go all over the world.

Liu Miao said that although overseas sellers are born to have advantages in social marketing and commodity selection than Chinese sellers, there is a unique advantage for Chinese sellers, that is, the coordination of Chinese industrial chains and factories.

Practice has proved that many Chinese sellers have turned their products into global brands, and their common point is to turn global demand into China's supply.

In addition, China has rapid commodity development capability, which is unmatched by overseas sellers.

Moreover, whether in North America, Russia, Europe, Southeast Asia or Australia and New Zealand, the demand for goods in China is very high.

From a 1688 point of view, China's source factory goods are delivered to overseas consumers. The fulfillment of the entire digital supply chain actually includes 1688 cross border special supply, global express, rookie international, Lazada and so on.

At present, 1688 has been connected with speed through, in the past year, Lazada has moved to Ali's international middle stage, which means that 1688 will soon get through with lazada.

It is reported that last year, 1688 of the year also made an overseas generation business. Liu Miao said that in the next fiscal year 1688, the overseas generation will be integrated into the cooperation with global express and Lazada, rather than simply serving as an independent service.

"But how to fulfill the actual performance of goods and get through the whole link needs a considerable preparation period."

Liu Miao said, "therefore, we made our first attempt and trial in March 27th, the anniversary of the Lazada7 anniversary and the global sale of March 28th, which is ideal at present.

1688 the next challenge is how to turn small scale tests into larger ones. This is also what we are preparing to start this year's cross-border summit.

"In addition, 1688 of cross border special business and fast selling, Lazada, and Alipay international are also inextricably linked."

Liu Miao said, "we are providing a digital sourcing scenario.

What they provide is the scene of sellers' operation, marketing, and service to consumers. It is not simply to pay the grafted to a certain scene, but to create a large scene of goods spread across the world.

From the threshold of businessmen's access, 1688 has been doing business stratification.

The main purpose is to let sellers in the data age see suppliers' performance speed, performance quality, and even feedback from overseas consumers, to reflect whether they have the ability to supply cross-border goods.

Challenges of "overseas business"

At the time of 1688 digital goods worldwide, a number of overseas local sellers were inadvertently introduced.

Wang Hai said that the flow of 1/3 at the PC end of the 1688 platform came from overseas. After the digitization of the source, it also changed the way of trade of overseas sellers to a great extent.

"This is a 1688 accident, but it also reflects the contradiction between our rapid development and diversified capabilities matching.

More and more sellers around the world are looking forward to 1688, which is a challenge for 1688 itself.

Wang Hai said.

The demand for digital goods in China suddenly appears to be bursting around the world, including Lazada and speed sell, which will also send a large number of overseas sellers to 1688.

Whether it's from a Chinese website to a multi lingual website or a full digital product, 1688 needs to move faster and ensure the stability and accuracy of the whole process.

"At this stage, 1688 needs to do is to strengthen its own ability."

How to quickly search the needs of global businessmen, and how to quickly collect the demand of global consumers for Chinese products.

And finding the core factories and commodities based on these data capabilities and digitalization at low cost is the 1688 area that needs to be improved and strengthened.

In addition, in the process of operation, 1688 also found a problem.

Liu Miao said that cross border logistics will encounter unique problems, that is, governments and customs, including customs, have different attitudes and policies on clearance of cross-border commodity circulation.

"Ma Yun began to mention e-WTP many years ago. I hope that governments will realize that the digital economy and the retail business are irreversible, and advance the layout and design for this purpose."

At present, under the initiative of "one belt and one road", more and more countries and governments such as Malaysia, Thailand, Belgium and the Middle East are willing to work together with China to design new customs clearance and bonded policies, which is, of course, a long-term and arduous task.