Brand Analysis: On Saturday, Implement The "Addition And Subtraction" Method To Create Fashionable IP Ecosystem.

In the new retail and post electricity business era, the retail industry is fission.

The pformation of traditional stores to smart stores and the integration of electricity providers with IP are becoming a major trend in the industry.

As a listed company in the retail industry, Saturday (002291), through the "addition and subtraction", made substantial progress in the pition to smart retail in 2018.

Closed 211 inefficient department stores and added 19 shopping center brand collection stores, "SATURDAY MODE" smart store.

With the total number of stores decreasing, the company's operating income increased by 1.87% in 2018.

"Addition and subtraction": developing new channels and pforming Digitalization

For retail mode, change is invariable.

In the pformation of retail industry, the electricity supplier suddenly appeared.

Today, the retail industry is moving towards intelligent and digital pformation, whether it is Alibaba, Jingdong and other traditional electricity providers, or Suning and other offline retailers who have started exploring smart retailing.

In recent years, Ali has launched a box of fresh horses, investing in big RH mart, shopping in Sanjiang, investing in Yonghui supermarket by Jingdong, laying an unmanned supermarket, and so on.

Suning, who started off the line, is also trying to shrink traditional stores while adding various kinds of intelligent stores.

New retail has arrived, and who will not be pformed will be eliminated by the market.

On Saturday, according to its own advantages, in 2018, decisively established a "add and subtract" method in the layout of stores. "Subtraction" is to shrink traditional and inefficient department store shops. "Addition" is the SATURDAY MODE of its shopping center brand collection store, and Ali sets up intelligent stores, and gradually pforms to digitalization.

Subtraction: in 2018, a total of 211 brand chain stores were cut off on Saturday, which was basically a low efficiency department store.

"Addition": in 2018, the company added 19 stores of "brand SATURDAY MODE", and there were 168 stores at the end of the year.

Meanwhile, joint Ali launched the first new retail wisdom store.

On April 29, 2018, Saturday, the brand collection store "SATURDAY MODE" opened Tmall wisdom store in Qibao Vanke square, Shanghai.

All kinds of black technology have been brought together in the store. Under the AI technology support, the "smart cloud shelf" can make recommendations on the basis of identifying consumers' sex and age.

Customers try the merchandise before the interactive mirror. The interactive magic mirror can display all the matching colors and matching.

Smart stores integrate the trend fashion and intelligent technology equipment to provide customers with high-tech, accurate and convenient shopping experience. The pformed intelligent stores have achieved a substantial increase in passenger flow and sales performance.

The pition to smart retailing on Saturday has yielded initial results.

According to the data from Saturday 2018, by the end of last year, the number of smart stores has exceeded 1 of the total number of stores, and single store income has increased year-on-year.

Create fashion IP eco intelligence retail

Her husband's former girlfriend, Sydney, has about 4 million fans, and its Taobao store sold 3 hundred million in 2017 for double eleven days.

"Post electricity supplier era", IP with goods has become a new trend in the retail industry.

As early as 2016, Saturday, the strategic direction of building a fashionable IP Ecos Corporation was established.

In order to speed up the implementation of this strategy, the fashion new media company, such as fashion front, Beijing shihin and other fashionable new media company, and digital marketing company look forward to the Internet in recent three years.

Fashion front is mainly engaged in Onlylady women's fashion platform. Beijing Xin Xin mainly manages Kimiss girlfriends network platform.

Through the media and social platform, Saturday's user groups cover the fashionable users of major platforms, such as micro-blog, WeChat and other social platforms, jitter and other video and live platforms, today's headlines and other information subscription platforms.

Up to now, OnlyLady has more than 13 million fans on each platform, and Kimiss fans have more than 5 million fans.

While attracting multiple fans on the platform, OnlyLady women's ambition also launched a new star project cooperation mode. In 2018, it collaborate with more than 80 star artists.

In the cooperation with stars, we can realize the interests of the stars, media, electricity providers and brands, and provide high-quality traffic for the cash platform.

In the future, in order to achieve a more efficient combination of fashion IP and retail business.

The remote watch network which just completed the acquisition on Saturday has formed cooperation with Tencent, micro-blog and today's headlines. It also makes use of the leading technologies such as data analysis, user precise positioning, advertising and other aspects to further realize the flow collection, layering and diversion, and finally embody the online and offline integrated retail platform built on Saturday to achieve traffic realisation.