Why Does "Little Secret" In Shopping Mall Design Do Not Have A Bathroom On The First Floor?

With the diversification of shopping forms, shopping has become commonplace.

In daily life, shopping malls (thematic reading) play an increasingly important role, becoming one of the sources of supply and clothing, and also provide room for enhancing social relations.

In today's experiential consumption, you can see that many shopping malls don't have bathrooms (thematic reading) on the first floor, which makes many customers feel inconvenient.

Is it the neglect of store operation, or the design of intention?

First, there is a bathroom near the entrance or entrance of the shopping mall. Because the shopping center has the attribute of public space, its bathroom is easy to become a public toilet.

The frequency of use is high, and there will inevitably be a smell coming out. This will not only reduce the image of the mall, but also let the customers have a bad shopping experience.

If you just enter the first floor of the shopping mall, you will smell bad smell, and the desire to shop will weaken or even disappear.

Secondly, the shopping mall is a land of small amount of money and gold. As we all know, the flow of shopping malls is funnel-shaped.

To ensure flat efficiency, operators will not be willing to take the gold position as a public service.

Setting up toilets on the first floor is a kind of design which is not conducive to attracting passenger flow or improving performance.

If customers need to go to the bathroom when they visit the shopping mall, they will pay more attention to the toilet and promote the consumers' attention to the tenants along the way.

The establishment of toilets on the two floor and above floors increases the possibility of customers visiting more shops, so that the random purchase rate of customers can be increased.

In addition, there is an objective condition that can not be ignored, that is, the toilet on the first floor, because the latitude is low, the pressure is insufficient, and the number of users will be significantly higher than that of the high-rise, which will easily cause congestion.

It is very easy to have adverse effects on the hygiene and shopping atmosphere of shopping malls.

In fact, all operations and facilities in shopping malls are carefully designed by businessmen according to their consuming habits and ingenious use of consumer psychology.

In addition to the bathroom is not located in the first floor, what are the operating tips?

Please pay attention to subsequent interpretation.