New Store Announces Palma'S Water, China'S Third Boutiques Are In Chongqing

Following Milan, Paris, Rome, Miami, Dubai and the nearby Nanjing and Shanghai, Acqua di Parma Palma opened another third stores in China, located in the Mixc, Chongqing, China.

The opening ceremony was held in the Mixc, Chongqing in May 17th. The opening of the boutique marks a further step towards its strategic goal: opening up stores in China with vigor and potential to further expand the scale of its Chinese retail market.

It is understood that the water of the Acqua di Parma Palma was founded in 1916. The brand has become a leader in the luxury market through the meaning of life style, love for beauty, attention to details and modern interpretation of luxury, creating a series of real masterpieces that reflect the traditional Italy technology.

All its products are manufactured in Italy and exported to Europe, Asia, the United States and the Middle East.

In 2001, the water of Acqua di Parma Palma was bought by the LVMH group of France boutique industry.

This time, Acqua di Parma Palma's water came to the Mixc, Chongqing, and opened its new boutique.

Reporters at the scene saw that the boutique carried out its consistent warm style.

Entering the boutique is like stepping into an elegant space with elegant elegance. The furniture decorations use many precious natural materials, such as the naletto walnut and soft leather, with beautiful and smooth lines. The main brand is Palma's bright yellow.

The inspiration for furniture and store layout comes from minimalism advocated by Italy design masters.

There are mainly brands of fragrance products on the shelves and walls, as well as some exquisite decorations, such as the mini model of Fiat 500, or Assouline (Assouline), as an embellishment of the elegant design books published by the brand.

Some beautiful photographs are hung on the walls to create a warm and intimate atmosphere.

The warm layout is designed to give customers a relaxed mood to spy on the fragrance world of Acqua di Parma Palma's water. The store also launched a new product of the blue Mediterranean and the new home series.

Customers can also enjoy exclusive services in any reserved area in the store, making shopping experience more special: apart from various services including the blue Mediterranean hand massage.

Customers can also experience a good gift wrapping service (Art of Gift): customize the unique Acqua di Parma Palma's water gift box, and provide special engraving, engraving letters and decorative tags on special occasions.

"We are confident that the new boutiques in Chongqing, which occupy an important strategic position in the Chinese market, will have great potential for development.

For us, the retail channel is an important driver of business growth, so that we can effectively convey the true meaning of the Italian style represented by Acqua di Parma Palma. "

Acqua di Parma Palma water chairman and CEO Laura Burdese said so.