Technology Skin Care, Explore The New Era Of Beauty Makeup

Technology is a belief, and exploration is the cornerstone of progress.

In May 15, 2019, the summit of China cosmetic industry was held in Hangzhou in May 15, 2019. Zheng Tao, general manager of Tmall cosmetics, executive director of Fuxing cosmetics group, Zhang Mei, deputy general manager of Winona, vice president of brand cosmetics, Wu Zhili, Professor of clinical medicine, Zheng Xiangyu, founder and partner of Zheng Xiangyu and so on.

A dry goods tour without water

"Although today's Hangzhou is raining cats and dogs, I hope this summit will bring dry goods to you."

Gao Lang, chairman of Gao Lang Holdings Limited, said.

The trend is the future that is taking place, and high-tech, functional type is the future trend of the beauty industry.

According to the survey data, sales of technology and functional skin care products have been increasing continuously for many years, and their growth rate is catching up with the market. At the same time, consumers' purchasing behavior tends to be rational, and the word-of-mouth of social platforms is increasingly becoming the focus of decision-making.

Only by constantly updating and iterating, can brands maintain enough advantages in the future competition.

Gao Lang, chairman of Hangzhou high wave Holding Co., Ltd.

The beauty of Tmall data also corroborated this view.

In 2018, the active skin care products accounted for 14% of the cosmetic GMV, which was more than 90% leading the category growth in the year 2018. During the double eleven period in 2018, the active skin care products accounted for 18% of the total cosmetics sales, compared to 150%. The average price of the active skin care products was 350 yuan, which was 150 yuan higher than the average price of the cosmetics.

According to Tmall beauty makeup portraits of the consumer groups of active skin care products, most of these consumers are concentrated in 20-34 years old, living in 1-3 line cities, with a high level of education and a monthly average income of more than 8000 yuan, accounting for 26%, which has a more international perspective.

This is also a reflection of the trend of high-end brands under consumption upgrading. Consumers want to solve their skin problems with better efficacy and shorter time on the premise of safety. Chi Yun told reporters that the slogan of active skin care products has changed from 28 days last year to two weeks, and this change is generated with the improvement of consumers' requirements for products.

General manager of Tmall makeup

Zhang Mei, deputy general manager of Winona brand, takes Winona brand as an example to share the development path and experience of the brand.

First of all, we must segment the market positioning, identify the brand advantage, and accurately locate the target audience.

Winona focuses on sensitive muscle groups, focusing on the use scenarios and functional requirements behind sensitive muscles through market trends.

Secondly, we should focus on differentiation strategy, dig deeper into products, channels and marketing, and gradually occupy the market.

"Technology is the first productive force."

In the view of Zhang Mei, deputy general manager of Winona brand, the consumers in the new era of beauty makeup are more rational, more scientific and professional. The brand should be guided by professionals, scientifically answer the skin care problems for the users, pmit professional medical skin care methods, and support the new trend of scientific and technological skin care with the support of professional and technological means.

Winona brand deputy general manager Zhang Mei

Summit Forum -- exploring the new era of beauty makeup

How should the brand explore the new era of beauty dressing with scientific and technological skin care? Several big coffee companies have conducted on-the-spot discussions on this industry.

Professor Wu Zhili, a senior consultant and clinical professor at National University of Singapore School of medicine, said that skin care technology is the inevitable direction of the future. To ensure the efficacy and safety of skin care products, we can not do without the progress of science and technology. The progress of science and technology will lead to more diversified skin care methods and provide consumers with more targeted skin care products.

Professor Wu Zhili, Professor of clinical medicine, senior consultant, Department of Dermatology, National University of Singapore School of Medicine

Zheng Tao, executive director of Fosun cosmetics group, said that the consumer era has arrived. The brand needs to constantly upgrade and upgrade the supply chain and product strength along with the rapid change of consumer demand. This is the essential element of technology skin care.

When we look at the world, dozens of years, such as NISSEI research products, such as stars, many beauty brands cross the border to enter the Chinese brand, and have captured the hearts of Chinese consumers with excellent product efficiency.

"Brand marketing lies in the utilization of resources and tactical layout, and most importantly, the most emotional link with consumers is the quality of products based on technological strength."

Zheng Tao, CEO of Fosun cosmetics group

Zheng Xiangyu, the founding partner and chairman of the stone capital, believes that the driving force behind all changes in consumption comes from user iteration. As long as we can continue to create value for the emerging population, there are still many opportunities to be grasped on the track of technology skincare.

In the face of the arrival of the new era of beauty makeup, it will be a growth opportunity to comply with consumers' effective technology skin care needs.

After 90 years, the consumer group is the main audience of the effective products, and two years later, it will not only become the main consumer, but also the life stage will change from individual to family, and its consumption demand will also change. This will be the opportunity for the new brand of China and more technology Skincare brands to achieve the curve overtaking.

Zheng Xiangyu, founding partner and chairman of stone capital

Gao Lang joined hands with Cantabria Labs to achieve deep strategic cooperation.

At this summit, Gao Lang holding a strategic cooperation with the Spanish science and technology skincare group Cantabria Labs, will be fully responsible for its marketing operation in the Chinese market.

Sara Vi as as, the representative of the Ministry of Commerce of the Consulate General of Spain, said that Cantabria Labs is the most respected technology skincare group in Spain. It focuses on R & D and production of clinical and medical skin care products. Its skincare products are exported to more than 80 countries and regions around the world and enjoy high reputation in the global market.

Sara Vi as, representative of the Ministry of Commerce and Commerce of the consulate of Spain

Cantabria Labs was founded in 1989, focusing on R & D and production of clinical medicine and medical grade skin care products. Its products include 4 major products, such as ENDOCARE, HELIOCARE, BIRETIX and NEORETIN, all of which are devoted to the research of Cantabria Laboratory for nearly 20 years.

It is worth mentioning that Cantabria Labs each year will spend 12% of its turnover as research and development fund, which is a very high proportion in the cosmetics industry.

In addition, Cantabria Labs has conducted close research cooperation with Harvard University and Harvard Medical School, Massachusetts Institute of Technology MIT, British GSK company, and Ferndale laboratories of the United States and other world-famous medical universities, institutions and enterprises, and has published more than 50 articles on international professional scientific journals. Its scientific research strength can be seen.

James Macfarlane, President of Cantabria Labs group, is very optimistic about the cooperation with Gao Lang. Gao Lang's brand asset management capability combined with the research strength of Cantabria Labs can bring more professional skin care products to Chinese consumers.

James Macfarlane, President of marketing department, Cantabria Labs group

Converging global brands to Expo

May 20th -5 22, Gao Lang will join hands with 12 new global beauty brands to unveiled the Shanghai Beauty Expo with a new look, bringing the most cutting-edge, scientific and most effective skin care products.

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