Focus On Young Designers And Focus On Sustainable Fashion.

The 2019 fashion week of China International University was staged on 13 to 19 May in Beijing fashion design Plaza, 751 D? PARK.

In this fashion week with the theme of "dream +", 1716 new designers from 47 colleges and universities have ignited the design of the youth flames, bringing 46 special fashion shows to the world.

On the opposite side of the main venue of the China International Fashion Week, the exhibition of fashion education achievements from 22 universities at home and abroad was also held.

At the scene of the exhibition, a huge beauty map attracted many spectators to stop. Originally, this is the booth of the International Fur Association. As the "special cooperative unit" of this college fashion week, the International Fur Association shows the fashion and sustainability of natural fur.

Sustainable fashion is a topic of common concern in the global fashion industry in recent years.

The sustainability of fashion is not only about nature, material, but also about sustainable design.

The International Fur Association has always advocated the use of natural fur materials that can be worn for many years and can be degraded, so as to make an environmentally friendly force for fashion sustainable development.

And this cooperation with China International Fashion Week is hoping to make some efforts in the sustainable development of design.

Sustainable fashion -- material

In the theory of sustainable fashion, fast fashion has always been a controversial topic. In the process of changing fashion, low price and fast fashion are quickly accepted, quickly manufactured, and soon abandoned. Such a rapid cycle brings a lot of fashion and tomorrow's garbage products, creating many burdens for environmental protection.

In the interview, Mark Oaten Mark Auton, chief executive of the International Fur Association, explained the sustainability of natural fur.

Natural fur is derived from natural fashion materials and embodies the characteristics of sustainable development.

Natural fur originates from nature and can be preserved for decades. The chemical fiber fabrics or artificial fur made from petroleum are quickly eliminated and abandoned in garbage dumps.

Artificial leather products, such as petrochemical products, are not biodegradable, and have a negative impact on the ecological environment and wildlife.

Artificial fur is advertised as a sustainable substitute for natural fur, but in fact it is highly polluted.

If the ecosystem of animals living is destroyed, the ethics of protecting individual animals will become meaningless.

People who have worked in the fur industry know that ethical procurement guidelines and animal welfare standards certification have been in the industry for decades.

Traceability of fur raw materials is an important part of maintaining pparency throughout the procurement process. Since the introduction of this concept, the traceability of fur raw materials has become a basic practice in the fur industry.

Naturally, we should further realize the traceability of consumers.

FURMARK is a global project to supervise the "traceability and certification" of natural fur.

It exists to ensure the highest animal welfare and environmental standards.

In addition, it ensures that fur industry is committed to continuously improving the sustainability of the industry.

For consumers, this is also a sign that the quality of products they buy is guaranteed.

FURMARK is a comprehensive global certification traceability system based on independent scientific research.

It covers sustainability, animal welfare and fur dyeing.

With the launch of FURMARK, the five largest auction houses in the fur industry are committed to selling furrow and raw fur from certified farms in 2020.

Sustainable fashion -- Design Power

Designers are the driving force of fashion innovation.

The whole world is paying attention to the training and excavation of young designers, and the new design force will ensure the sustainability of fashion.

The International Fur Association has always been concerned about the training of international young designers.

The REMIX design competition is an international design competition organized by the International Fur Association. The final was held in Milan. It gives the media and fashion industry a glimpse of how young designers from all over the world use natural fur to design and innovate.

By holding the REMIX design competition, more young people will know and love the natural fur, and realize that the natural fur is incomparable in environmental protection and creativity. It also enables young designers to understand and learn professional fur craft and knowledge.

2019.

Young designers from 23 countries applied to participate in the REMIX global fur design competition, eager to prove that natural fur is our responsibility.

In recent years, the design level of Chinese contestants has improved continuously and won many times in the REMIX finals of Milan.

Fur industry has a new generation with great social and environmental awareness. They are writing the future.

The cooperation with China International Fashion Week is an attempt by the International Fur Association to foster and train Chinese young designers.

China International Fashion Week is the most influential fashion activity for college students in China. As a global fashion promotion agency, the International Fur Association has been concerned about the fashion design and fashion attitude of the young generation in China.

We hope that by actively participating in the youth's grand gathering, we will support young design forces and bring the concept of "sustainable development" of natural fur to more young people, so that they can understand and love natural fur better and practice sustainable development.