Baleno'S New Image Store Opened For 23 Years, And Its Brand Continued To Shine.

Young people who are passionate about individuality and uniqueness are important factors affecting the values and aesthetic standards of the clothing industry.

For a 23 year old Baleno, showing a brand new and dynamic image is the way to attract consumers and shine their youth.

In May 16th, Baleno's first new image store opened in Shenzhen's east gate golden world commercial center, which lasted for 15 days from May 1st to May 15th, attracting many young consumers.

On the opening day, Mr. Hu Zhiheng, executive director of Baleno group, delivered the speech of Baleno's first new flagship store.

The management of the German Yongjia group and Baleno group attended the opening activities. The brand has always been optimistic about the Chinese retail market and will vigorously develop the Chinese apparel retailing industry under the wholly-owned support of the German wing Jia group.

Group leaders, shopping guests and customers joined in the opening ceremony of the opening ceremony, and officially opened the curtain of Baleno's new image.

SIMPLE LIVING -- store upgrade

Image upgrades form a trend in the apparel industry, sweeping all major brands.

As Baleno's first new image shop, the facade decoration is different from itself: the huge and striking "Baleno" LOGO and the changeable and colorful lighting effect, the interest and the shock force coexist.

The new image is refreshing, creating a unique brand image and shopping experience, making the store return to the consumer demand, driving the consumer's shopping mood, reassembling consumers, stimulating the desire to buy, and improving the consumer power.

Entering the store, the feeling of upgrading is stronger.

Compared with the past, the integration of the atmosphere, simplicity, comfort, colorful color and lighting elements of the new image store has made the shopping space younger. The fashion display methods are scientific, satisfying people's shopping habits, closely matching the brand Simple Living positioning, and each series has exclusive design style to cater for the attributes of the series itself.

The women's clothing area is one of the important areas of Baleno's new image store. Its display is comfortable, simple and meticulous, and the wide venues and bright lights enhance the display of women's clothing.

The men's wear area is also a sense of design and attention to details. It enhances the taste style of men's wear area, meets the young men's shopping psychology and needs, and strengthens the stickiness between brands and consumers.

"KIDS WORLD" children's clothing area is definitely the focus of the whole audience.

Huang Bai's color matching, jumping and lively, full of children's interesting display and colorful cross brand combined theme series, shows the infinite vitality and interesting diversity of children's clothing brand, which indicates that Baleno children's wear independent shop will debut soon.

The theme of Baleno Youth is the theme of "cool cool". It is for the young people of 15 to 25 years old. The brand's unique vocal symbols and film elements are also displayed. They are full of vigor and vitality, concise with personality and humorous in the cold.

Prominent cultural characteristics highlight young attitudes, leave cultural imprints for consumers, and enhance cultural identity of consumers' value.

The upgrading of store image is not only an environment, but also a recognition of the long-term and scientific nature of terminal stores. It is a comprehensive change in the way of management.

With the help of new image stores, Baleno has been actively shaping brand new image, extending terminal functions, enhancing brand competitiveness, and promoting brand to take the advantage in fierce market competition.

GOOD QUALITY -- product first

If a store is the image of a brand, then the product is the soul of the brand.

Brands and products are like lips and teeth, and they depend on each other and cannot be separated.

Market competition has shifted from "price competition" to "quality competition", and quality has become the primary factor determining user purchase.

After 23 years of continuous development, Baleno is deeply loved by consumers. It is the product with high cost performance that promotes brand growth.

Since September 2018, Baleno has been wholly owned by de Yongjia.

Backed by the strong supply chain of Germany Yongjia group, from the source of clothing materials, to the excellent garment factories and to the new offline stores, Baleno focuses on the deep development, innovation and quality control of multi products, integrates the textile technology with the technology, optimizes the consumer experience, strengthens product differentiation, and expands the product superiority.

The high value of the product is also a highlight for Baleno to attract the millennial generation.

In recent years, Baleno has actively launched many initiatives with many well-known IP at home and abroad to bring fresh and new elements into the brand.

This year, Baleno has launched the trend of the men's wear in the cross-border cooperation with Pepsi Cola and Volkswagen, and the 60th anniversary commemorative women's wear series launched by Bobbi.

Part of the children's clothing is also working with the popular cartoon IP, such as Thomas train, super flying boy and little Ma Baoli, to cultivate small fans of the brand.

As of today, Baleno has successfully launched over 30 multiply series, creating one topic after another, focusing on market vision, enhancing brand popularity and belonging, and promoting sales and brand promotion.

KEEP GOING - more possibilities

Entering the twenty-third year, Baleno is in a stage of all-round pformation and upgrading.

Product design, innovation of function and performance, and change of store image promote brand new charm and get a clearer pformation.

It is understood that at present, Baleno has more than 2500 shops in the world, the recognition style of high recognition stores, the upgraded shop image, further highlight the brand characteristics, and create a "new" Baleno.

The opening of the first new image store is a symbol of Baleno's constant adaptation to diversified consumption needs and life scenes, and also demonstrates its unswerving business attitude towards change and innovation.

In the future, Baleno will continue to expand its four strategic policies and enhance its competitiveness in the global market: accelerate the expansion of shop networks in different regions; continuously develop more cost-effective, diversified and functional clothing products according to the market demand trend; optimize the acquisition of objects and market promotion resources; continue to create new cross brand cooperation projects, maintain brand fever and freshness, and continuously convey the core values of high quality, value for money, simple design and innovation, and stimulate brand more possibilities.