"Shanghai Fashion Week" Officially Became IP'S Intellectual Property Protection For Original Design.

In March 13th, the "Shanghai Fashion Week" was officially approved by the Trademark Office of the State Administration of market supervision and administration and became the national registered trademark.

This is also the first fashion week to be approved by the state in the major fashion week of China.

The successful trademark has milestone significance for the 17 year old Shanghai fashion week and even China's fashion industry.

Tong Jisheng, deputy director of Shanghai Fashion Week Organizing Committee and chairman of the Party committee secretary of Orient International Group, said that the success of trademark registration in Shanghai fashion week is an opportunity to promote the pformation and upgrading of traditional manufacturing and service industries through the development of fashion industry.

Shanghai fashion week has been supporting and promoting China's original power. For example, 70% of the 200 fashion shows in the whole year come from original independent designers, and more than 300 Chinese local designers who are famous in the international arena.

The predecessor of Shanghai fashion week originated from the "Shanghai Costume Culture Festival" which began in 1995. It was only officially known as "Shanghai Fashion Week" until 2003.

Today, Shanghai fashion week has grown into a public service platform for gathering and promoting fashion industry, but it has been difficult to complete trademark registration.

Because Shanghai is a geographical name, fashion is also a generic name and is generally not approved.

In March this year, under the personal care of vice mayor Xu Kunlin of Shanghai, under the joint coordination of relevant departments of Shanghai Business Council and Shanghai trademark inspection and coordination center, after more than one year's preparations by Dongfang International Group, it was finally approved by the State Administration of market supervision and administration.

The good news was announced by Xu Kunlin, vice mayor of Shanghai, on the "Shanghai fashion week Shanghai fashion industry development" promotion conference held in May 23rd.

Above: Mr. Tong Jisheng shows "new suit" designed by Taoray Wang Wang Tao at the meeting.

The successful registration of the Shanghai fashion week trademark reflects that the Shanghai municipal government has taken the lead in supporting the trademark activities of the enterprises, especially the trademark registration of supporting platforms. It also represents the recognition of the function and commercial nature of Shanghai fashion week as a benchmarking public service platform for China's fashion industry.

It is worth noting that the thirty-fifth and forty-first categories of trademarks registered in Shanghai fashion week are registered trademarks of services. They are not only more conducive to the operation of IP, but also provide more powerful protection of intellectual property rights.

Lin Haihan, director of the Shanghai Trademark Review collaboration center, said at the meeting: "the great significance of the successful registration of Shanghai fashion week is brand building.

If we want to lead the world trend, we must lay the legal foundation before we can create a service brand and a cultural brand in Shanghai.

(thirty-fifth types of registered trademarks mainly include services provided by individuals or organizations.

The specific categories are: advertising; business management assistant industry; promotion for others; personnel management assistant industry; business enterprise migration; office affairs; accounting; single service.

The forty-first category of registered trademarks mainly includes services provided by individuals or groups for the development of human or animal intelligence, as well as for entertainment and recreation.

Specific categories are: education; organization and arrangement of education, culture, entertainment and other activities; library services; publishing services; recreational and sports services; animal taming; single service).

Since 2015, the fashion week in Shanghai has been firmly pushing towards the goal of "Asia's largest original design brand ordering season" by vigorously promoting trade and exhibition, including MODE Shanghai apparel and fashion show.

From the 9 Showroom (exhibition hall) at the beginning of its establishment in 2015, there are 28 showroom and 427 brands in the ninth quarter MODE Shanghai clothing and apparel exhibition, and the rate of showroom exhibition is 85%.

Along the way, not only the commercial vitality of fashion art is strengthened, but also the various links of creative design, production, sale, ordering and consumption are combined and reorganized, creating more new possibilities for fashion branding and industrialization, creating a more active business environment for fashion brands.

Shanghai fashion week has increased its function as a business platform through its initial display and display functions and trade exhibitions such as MODE Shanghai fashion show.

The successful approval of the trademark will further promote the Shanghai fashion week to become a local original design protection platform.

Referring to the protection of original design of Shanghai fashion week after becoming a registered trademark, Mr. Lin Hai Han, director of the Shanghai Trademark Review collaboration center, said: "when fashion is released in Shanghai fashion week, you will have your rights and interests here on the day of publication, because it is publicly released, and copyright has already been created.

At the same time, because of the brand name of Shanghai fashion week, we can see that the government and society will support and protect this trademark. There will be lots of brands and trademarks that represent China's fashion brands in the future. "Shanghai fashion week."

In the four fashion week, Milan fashion week registered its trademark in 2013. London Fashion Week registered its trademark in 2015. Paris fashion week registered a trademark in 2017.

Looking back at the fashion week of Shanghai, a number of pioneer and cutting-edge designer brands have come out and gradually embraced business and gained further recognition in the business market.

Overseas famous commercial brands are also gradually chosen as the preferred target of cross-border cooperation in China's market.

For example, the US sports brand Converse continuously invited Chinese designer Wang Fengchen (FENG CHEN WANG) to cross-border cooperation. In 2018, the US digital payment company Visa first tried to cooperate with Chinese designer Wang Haizhen (Haizhen Wang). In 2019, the Chinese designer Gong Li (8ON8) was invited to cross-border cooperation again.

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"The fashion industry is not only a business, but also a cultural industry," said Mr. Qiu Xin, the party secretary and President of the Shanghai newspaper group.

The significance of Shanghai fashion week is far from the display of nearly ten exhibitions in the past ten days, but rather to build a brand that can give every aspect to each side.

The meaning of Shanghai fashion week's empowerment is to link all the upstream of creativity, design, research and development to fashion week, and push it through the fashion week to the consumer terminal.

Through the rise of a large number of designer brands, increase the supply side's richness and cater to the general trend of consumption upgrading.

After listening carefully to a series of concerns and initiatives taken by the government for the protection of original designs, Ms. Wang, the founder of UMA WANG brand, said that this is a shot in the arm for the independent designers who represent her: "today we can see that we have increased our attention, and have made every effort to make suggestions.

I have been a brand for 10 years and have gone through a long and difficult development process.

The platform of Shanghai fashion week has been helping us answer questions and dispel doubts and voice for us.

They not only help young designers to develop brands more smoothly, but also enable them to get popular recognition more quickly and continue the vitality of the fashion industry. "

UMA WANG brand has been deeply loved by consumers for its self developed fabric material and strong unique design style.

When it comes to the originality of fashion design and has been living in Italy for a long time, she also mentioned:

"Learn from others" in the process of development?

Sometimes it is unavoidable, but designers should have common sense and distinguish what is public resources. For example, when using a flower pattern or a stripes for thousands of years, it is always necessary to check whether they are invading others' trademarks or original.

Globally, the field of fashion design, especially the protection of clothing intellectual property rights, is a hot topic within and outside the industry, and there are many controversial issues.

Because of its combination of creativity and functionality, it is usually regarded as "practical commodity" rather than artwork, and clothing design has been difficult to identify and be protected by copyright in law after large quantities of business.

Prior to that, the Supreme Court of the United States refused to extend the protection of commercial appearance to clothing categories, and Congress has repeatedly postponed legislative proposals for special protection of costume design.

In recent years, domestic regulators are paying more attention to this area.

For example, last year, 3 of the 100 articles on the expansion and opening of Shanghai were related to the development and protection of trademarks.

At present, brand from external trademark to internal patent, technology and quality has been unified to the market supervision comprehensive law enforcement system.

According to Du Guigen, chief economist of Shanghai market supervision and Administration Bureau, by the beginning of May this year, the total number of trademarks in Shanghai has exceeded 1 million 280 thousand.

The list of key trademarks protection in Shanghai has been incorporated into the protection of 267 well-known trademarks.

On average, every 2.2 business entities in Shanghai own a registered trademark, which is about 2.6 times the national average and ranks first in the Yangtze River Delta.

This fully reflects Shanghai's strong innovation and entrepreneurial vitality and growing brand awareness.

"First, the government is the leader, the regulator and the protector of brand building.

Secondly, enterprises are the core and innovative developers of brand building.

Finally, society is a common participant and a shared interest in brand building.

Du Guigen chief economist said at the meeting.

He stressed: "the value of manufactured goods near the 1/3 of the global sale originates from the intangible assets of the brand. The brand has played an important role in the global value chain. As the owner of the brand, the enterprise has played a key role in the development and development of the brand."

Shanghai fashion week has been committed to helping and supporting local fashion brands.

At the meeting, Lv Xiaolei, Deputy Secretary General of the Shanghai Fashion Week Organizing Committee, also sincerely appealed to the government, industry, law, functional departments and other levels to pay more attention to the small but fast-growing outstanding brands and designers.

As Shanghai actively promotes the construction of new global products, and creates a better business environment, Shanghai fashion week has been granted a registered trademark for more fashion brands to start in Shanghai. More excellent brands have opened their first store, or the headquarters has provided a more active public service platform.

China's fashion industry as a young force in the world, its vigorous growth requires more healthy soil and a fair environment.

Much attention and legal protection for original design in fashion culture is a long way to go, but it is imperative.