Focusing On Lace For 25 Years, Hara Chuwen Knitting Expands The "New Version" With The Help Of The Internet.

As the summer solstice approaches, the traditional market has also entered the off-season ahead of schedule, coupled with the recent escalation of Sino US trade frictions, the two countries impose tariffs on each other, the domestic textile export orders are blocked, the demand weakens, and the production and marketing of the supply chain is clear. Although the performance of the entire textile market is not satisfactory, the impact of these increased pressures is not enough to cause a threat to enterprises already having a certain customer base in the market. Hara Chuwen knitting manager, Lin Jingsong, told reporters that at present there are more or less orders on hand, although the volume is reduced than last year, but the extent of the shrinkage is acceptable.

Hara Chuwen, manager of the Knitting Co., Ltd., Lin Jingsong, interviewed by reporters.

Heng An lace, as the main brand of Hara Chuwen Knitting Co., has a certain right to speak in the domestic and foreign markets.

Hara Chuwen Knitting Co., Ltd. was founded in 1994, and has gone through twenty-five spring and Autumn Periods. The company is headquartered in the long textile industrial zone of Matsushita Town, Changle, specializing in the production of high-end clothing, lace fabrics, lace, netting and other products. After many years of operation, the company has adopted the principle of "quality, quality and prestige" and has formed a market structure of "visible, touch and done". The products are exported to China and abroad for its unique style, fashionable style and stable quality.

Entering the company's sample room, all kinds of lace fabrics with different styles and colors are everywhere.

In order to further expand its business, in 2015, the company set up an office in China Light Textile City, Keqiao, Shaoxing. According to Lin Zong, relying on the resource gathering advantage of China Textile City, we further understood the demand and development direction of the downstream market, and played a great role in promoting the strategic layout of the company. "At present, Keqiao's spot products exceed 200 million meters, mainly in order to quickly respond to customer needs, gain customer trust, and strive for greater market share. "Lin said.

Lin Jingsong, manager of Hara Chuwen Knitting Co., Ltd. introduced the company's "star money" lace fabric to reporters.

In recent years, Hara Chuwen has been keeping pace with the development of the industry, adhering to the new orientation of "science, technology, fashion and green", and constantly innovating and optimizing in product research and development. "At present, the company has nearly 10000 kinds of lace fabrics, and regularly develops many new lace products every month. "Lin said. At the same time, he also mentioned that the main lace fabrics of the company are all made of hot and green dyestuff, full reactive dyeing and finishing process. They have good breathability, excellent fastness, soft handle, functional and fashion sense, and are well received by the market.

In order to improve the added value of products, the company has also constantly increased investment in technological transformation, increased the development momentum of enterprises, and imported all kinds of warp knitting equipment with advanced international standards such as RSJ5/1/130 and MRESJ25/30/36/42-130 manufactured by German KARLMAYERCO. and LTD. The market share of products has increased significantly year by year. Nowadays, Hara Chuwen knitting has covered more than 10 provinces and cities such as Guangdong, Zhejiang, Shanghai and exported to Europe, America, Japan and other international markets.

Faced with the constant changes in the market, Hara Chuwen knitting actively adjusts the marketing strategy, with the help of the Internet thinking, excavating new business opportunities, and opening up new roads that conform to its own development mode. As early as 6 years ago, the company joined the global textile network and entered a new "blue ocean". Lin Zong said that in recent years, online sales have been increasing and customer resources have also opened up. In the future, investment will continue to increase, so that online and offline integration will be more closely integrated to achieve a win-win situation. In addition, Hara Chuwen knitting also actively participated in the series activities of China Textile City "one belt and one road". With the overseas exhibition group of the global textile net organization, it went to Burma, Italy and other countries, and started docking with local buyers. Lin has expressed his intended intention for this year's Burma exhibition and Philippines exhibition, and hopes to gradually expand the new version of the overseas market with the development of the global textile network.

Original article, welcome to reprint, please remark "origin: global textile net".