Busen'S Largest Shareholder Will Change Again. Who Will Be The Real Controller Next?

A few days ago, the Zhejiang Busen apparel Limited by Share Ltd (Busen) issued the "notice on the pfer of ownership of controlling shareholders' judicial auctions". It was said that Beijing Dongfang Heng Zheng technology and Trade Co., Ltd. ("Dongfang Heng Zheng") delivered the "securities pfer confirmation confirmation". Dongfang Heng is through the judicial auction to get the 22 million 400 thousand shares of Chongqing Stock Trading Co., Ltd. (hereinafter referred to as "security technology") has completed the relevant pfer registration procedures.

After the completion of the pfer, 22 million 400 thousand shares of Busen are directly held in the East, with the nature of unlimited circulation shares, accounting for 16% of the total share capital of Busen, and the largest shareholder of Busen.

Although Dong Heng Zheng has become the largest shareholder of Busen, the ultimate controlling power is Zhao Chunxia, the real controller of technology.

Who is the real controller of the auction?

First, let's take a look at the auction.

In January 3, 2019, Busen had issued a notice that the auction notice issued by the Shanghai intermediate people's court was the first largest shareholder, and its 22 million 400 thousand shares held by technology will be publicly auctioned.

In February 18th, the auction was postponed because of the "application objection" put forward by the outsider.

In April 27th, Busen's 22 million 400 thousand shares of unlimited tradable shares were auctioned by law.

In April 28th, according to the website "Ali auction judiciary", the user name Du Xin successfully bid through bidding price X5689 at a bid price of 283 million 808 thousand yuan.

In April 29th, Busen announced that the auction was in the successful stage of the online auction, and that the subsequent payment would be related to the payment of the balance, the cancellation of the court and the pfer of share rights. If the above procedures were completed, the controlling shareholders of the company would change.

In May 31st, Busen announced the completion of the auction and other links. Dongzheng Heng accounted for 16% of Busen's total share capital and became the largest shareholder.

Here is a problem which has been successfully sold to the buyer's username, Du Xin, at auction, and in the end it is Dongzheng Heng to complete the follow-up.

What is the relationship between Duxin and Oriental Heng Zheng?

According to the query data, Dongheng Zheng, founded in 2007, has been the main business of technology development, technology consulting and technology pfer. In 2016 -2018, Dongzheng Heng did not carry out core businesses with no real control.

Orient Heng Zheng controls Wang Chunjiang as a real person, holding 60% of the shares directly, holding an equity stake in the East Heng Zheng 28.19% through the Beijing Han Bo Zhongtian Business Management Co. Ltd., with a total shareholding ratio of 88.19%.

According to the Beijing News reported, once telephoned to Busen securities affairs representative said, "the announcement is the standard, the inconvenient answer" ended.

Finally did not get the answer, what is the relationship between Dongzheng Heng and Du Xin?

Transformation remains painful

In the past three years, Busen has been able to describe the word "evil not only for one thing", but has been caught up in private lending disputes, capital freeze and actual control rights. Busen, which has lost its original performance, has been more difficult in the clothing market. "Busen"

Founded in 1985, Busen mainly engaged in the design, production and sales of men's wear. It made Busen men's clothing the main brand and became one of the famous brands in China. It has a dominant position in the field of clothing.

However, due to the changing development of the clothing market, the traditional Busen has not been able to catch up with the pace of development and has begun the road of pformation. In 2014, it began to seek pformation.

However, Busen's performance in 2015 began to decline as the pformation road was not smooth.

According to the data, Busen's profit dropped from 1 million 150 thousand yuan in 2015 to 6 million 600 thousand yuan in 2016. It began to lose money from last year, and it lost 33 million 810 thousand yuan in 2017.

Although performance has continued to decline and suffered from internal and external difficulties, Busen has been making efforts to improve its performance.

To break through the difficulties of making profits, Busen shares put forward the concept of "future stores", which will open up online sales channels and offline stores, and actively embrace the new retail era to attract new generation of consumers.

Prior to this, Busen's stock wanted to further expand the new retail business and enhance the development ability of clothing business through the acquisition of Mccauley, with its rich experience in retail field and the accumulation of scene selling technology.

Finally, because of the funding problem, the reorganization plan was terminated and replaced by strategic investment.

Even through the pformation and development of many channels, the performance in 2018 is still no improvement.

Earnings data show that Busen's operating income in 2018 reached 320 million yuan, down 6.99% compared with the same period last year. Net profit loss of shareholders belonging to listed companies was 193 million yuan, down 470.36% from the same period last year.

At present, Busen is pforming to the direction of "financial technology + upgrading of traditional industries".