Standard Of Market Management: Brand Stores Must Provide Recommendation Certificates.

Taobao will subdivide the business types of "clean up words" and join the classified sellers, which will enjoy more rights and interests. The new "market management standard" will be put into effect in June 20, 2019.

It is reported that the market is composed of three types of stores, namely "brand store", "factory store" and "trade store", which are built by Taobao for the service ability and operation level of the sellers.

Specifically, brand stores refer to the shops of the first level authorized persons in Taobao network, and the factory stores refer to the shops where the specific products are produced by the manufacturers authorized by the production factories, and the shops that are opened in Taobao.

The bulletin showed that the seller required the seller to comply with the basic marketing standard of Taobao and comply with the requirements of the designated store main category, and must join Taobao consumer protection service. At the same time, the company did not deduct 6 or more of the serious violation of illegal information or counterfeit material in the natural year, and there was no violation of the sale of counterfeit goods.

The main category of the designated store is:

At the same time, all kinds of store access must be provided with qualification documents. When the platform invites to invite applications, stores must provide certificates including business license, tax registration certificate, organization code, category authorization and other documents. When the shop initiatively signs up, it must provide additional financial vouchers of the business entity or related industrial belt with the city industry association or Quality Supervision Bureau, the letter Committee, the Commerce Bureau and other government agencies to issue recommendation certificates.

In addition, the sellers who have already been admitted may apply for the withdrawal of the word building platform. They can apply for re entry after they have voluntarily quit and meet the entry requirements.

If the business does not meet the requirements of the entry, or the goods have significant quality or safety problems, the centralized complaints and the adverse effects will be immediately retreated. The merchants who have been retreated after the repurchase do not meet the requirements of the entry requirements can apply for re entry if they are satisfied with the entry requirements.