The Victim Of Gucci Is Hot Potato Bottega Veneta For CEO Again.

Famous leather goods in Italy brand Bottega Veneta CEO became a hot potato on Monday, the parent company of France. extravagant Product giant Kering SA ( KER.PA Kai Yun group again announced the replacement of the post.

The 48 year old Bartolomeo Rongone, who is chief operating officer of Yves Saint Laurent of Kai Yun group, will be chief executive officer of Bottega Veneta since September 1st, and her predecessor Claus-Dietrich Lahrs will leave the company due to "personal reasons" more time to accompany family members and accept new challenges.

The official rhetoric is unimpeded. The firm believes that the bad performance of Bottega Veneta over the past three years requires constant replacement of the CEO to try to revive the business.

Gucci Gucci, the largest brand of French group, began turning salted fish in 2016, not only reversing its declining performance, but also becoming the hottest "magic" brand in the luxury industry.

However, Kai Yun group failed to display the ability of thousand hand Guanyin. It was once thought that the group could enter Italy's brand of second Euro 2 billion, and became a victim of Gucci growth. Bottega Veneta has so far failed to achieve sales target of 2 billion euros. Its revenue in 2018 has dropped to 2014 level, and the income of 1 billion 109 million 100 thousand euros is less than 1 billion 130 million 500 thousand euros in 2014.

In 2016, Kai Yun was appointed from February Hugo Boss AG. BOSS.DE Claus-Dietrich Lahrs, the former chief executive of the Hugo boss group, hopes that its senior experience can help Bottega Veneta grow. But Claus-Dietrich Lahrs's Bottega Veneta business continued to slide, Bottega Veneta's operating profit fell 242 million last year, down from 17.7% to 357 million 200 thousand euros in 2014, down 35% from its peak in 2015.

Last June, Bottega Veneta has appointed British designer Daniel Lee as the new creative director to replace Tomas Maier, who has left Italy for 17 years, and is rare in the current luxury industry.

In 2001, Gucci Group Gucci group bought Bottega Veneta with an annual income of less than $50 million for 156 million US dollars, and then appointed Tom Ford, the creative director of the group, to appoint the German designer Tomas Maier as the creative director of the brand. Since then, Bottega Veneta has taken off, not only the growth speed but also the brand of the cloud group, and its annual sales exceeded 1 billion euro mark in 2012, becoming the second largest business after Gucci.

Bottega Veneta's "intrecciato" knitted leather was once known as the "gift giving" and middle-aged men's favorite. However, Gucci's current creative director Alessandro Michele launched the retro wind after she took office in 2015, and the wave of evolution and madness swept over luxury goods and even the world over the past three years. fashion The industry, unfortunately, is quite different from the style advocated by Bottega Veneta and Tomas Maier. Under the two phase trade-off, Kai Yun group will sacrifice smaller Bottega Veneta brand, because the more radical Balenciaga of the aristocratic family is approaching the status of Bottega Veneta, which is about to reach 1 billion euro income scale.

Last week, the chief executive of the brand, C e dric Charbit, was joined by the Executive Committee of the top decision-making group of the open cloud group. In addition, the former creative director Hedi Slimane led the rapid development of Yves Saint Laurent with a scale of 1 billion euros last year, earning more than 1 billion 700 million euros last year. It has become the second group's 2 billion euro brand.

The new artolomeo Rongone, which will be released in early September, will directly report to Francois Fran Henry ois-Henri, chief executive of Kai Yun. Author: Li Yan