In 2019, "China's 500 Most Valuable Brands" Came Out: 35 Textile And Apparel Brands Came On The List.
Sponsored by World Brand Lab (Sixteenth) world brand conference Recently, it was held at Beijing China hotel. Analysis report of China's 500 most valuable brand in 2019 。 Among them, Erdos, Wei Qiao, Jin Ba men's clothing Represented 35 List of textile and apparel brands (list attached) 。
This report not only reflects the brand value of the company, but also understands the difference between the company itself and the world-class brand.
The analysis report of China's 500 most valuable brands in 2019 is based on financial data, brand strength and consumer behavior analysis. The report shows that The total value of China's 500 most valuable brands in 2019 is 21 trillion and 871 billion 33 million yuan, an increase of 3 trillion and 425 billion 122 million yuan over last year, with an increase of 18.57%. Among them, the State Grid with 457 billion 536 million yuan brand value ranked the most valuable brand in the year. The top five occupying the list are ICBC (415 billion 679 million yuan), Haier (407 billion 585 million yuan), Tencent (406 billion 725 million yuan), China Life Insurance (353 billion 987 million yuan), and these brands have entered the world class brand camp.
In this year's list of China's 500 most valuable brands, there are 27 brands related to food and beverage, light industry, building materials, media, textile and clothing, medicine, machinery and so on. Among them, the food and beverage industry is still the most popular brand industry. A total of 84 brands were selected, accounting for 16.80% of the total number of brands selected. The second to fifth industries were light industry (50), building materials (41), and media (36). Textile and clothing (35) 。 This year, a total of 47 Chinese brands are worth more than 100 billion, an increase of 6 over last year. Among them, there are 4 brands with a brand value of more than 400 billion. There are 5 brands between 300 billion and 400 billion. There are 11 brands between 200 billion and 300 billion. There are 27 brands between 100 billion and 200 billion.
Textile and clothing brands included:
Forty-seventh Ordos
Sixty-first Wei bridge
Seventy-third men's clothes
Eightieth red beans
Eighty-first seven cards
137th YOUNGOR
186th seven wolves
215th Hai Lan's home
221st Bosideng
229th dream orchid
257th fir
263rd Yalu
316th silk
320th Taiping birds
336th snow lotus
340th Shanghai silk
358th Lily Lily
366th Luo Lai
375TH Tiantan
381st Raymond
399th classics
402nd famous mountain flowers
425th Gloria
435th Jinjiang science and technology
445th Tong Kun
446th fortune days
450th athletes
457th Eral
468th Semir
478th conch shells
481st Jiangnan cloth
484th nine posture
486th ancient and modern times
487th three guns
499th AB
Besides, there are ABC KIDS and souhait Two children's products brands are on the list.
According to the observation of the world brand laboratory in the past 16 years, from the brand importance, brand building, and brand management planning, brand has become the focus of the management of Chinese excellent enterprises, and the investment in brand has begun to show substantial returns. At the same time, in the process of brand building, because of the needs of a series of activities such as financing, merger, reputation and development, brand value evaluation is more and more important. Brand value assessment can not only provide a basis for enterprise mergers and acquisitions, pricing of enterprises, but also enhance the influence of enterprises, enhance consumer loyalty, and provide enterprises with an understanding of market competition environment.
Professor Nobel, winner of world brand laboratory and professor of Economics (RobertMundell), Nobel Big data, Internet and AI will bring new hope to China's brand growth. Chinese brands are narrowing the gap with world brands at a remarkable speed.
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