Sun Ruizhe: Intelligent Design, Smart Brand, Smart Future

In July 5th, the theme convention of "2019 China Textile Innovation Annual Design Summit" was held in the big wave fashion town of Longhua District, Shenzhen. Sun Ruizhe, President of China Textile Industry Federation At the meeting and at the meeting, keynote speech was delivered on the theme of "intelligent design, smart brand, smart future".

Distinguished guests and friends in the press:

Hello everyone!

I am delighted to attend the 2019 China Textile Innovation annual meeting. This is the most sincere tribute to Shenzhen's big wave fashion town.

At the 70th anniversary time of the founding of new China, China's textile and garment industry urgently needs to answer how to comply with the requirements of the times and achieve high-quality development in the new historical position. The new positioning of industry is the precondition for the development of high quality. China's textile and garment industry is transforming and upgrading to the "innovation driven technology industry, culture led fashion industry and responsibility oriented green industry".

Around the new orientation of "technology, fashion and green" industry, the internal shaping of "fashion" is a symbol of soft power of industrial development, an important strategy to enhance industrial culture self-confidence, and an inevitable way to satisfy people's new expectation for a better life. In recent years, the rise of the local original design power and the acceleration of regional fashion ecology show the new iteration and upgrading of China's textile and garment industry.

According to authoritative statistics, in 2018, China's textile and clothing exports reached 276 billion 730 million US dollars, accounting for more than 35% of the world's total. In 2018, the global luxury consumer market was 260 billion euros, and China accounted for more than 18% of the world's total consumption. The population of the middle income group in China has exceeded 400 million.

　　 In the industrial context of the world's largest textile and garment producing country, the transformation from "made in China" to "Chinese fashion" is calling for "endogenous wisdom and original design" in the reality of the world's largest luxury consumer group. We have ushered in the real sense of "strategic opportunity".

At the same time, we should see: From "edge" to "center", from "nation" to "world" The road of Chinese fashion is undoubtedly long and tortuous. China's fashion brand is experiencing the development ecology from "little to more", "prosperity" and "complexity". "Prosperity" stems from the strong sense of market demand driven and subdivided aesthetic. Chinese fashion brand's internal fashion genes begin to wake up, and the rise of scale is mushrooming. "Complexity" stems from the white hot brand competition situation, and the Chinese local brands with fashionable discourse power in the global market are relatively scarce, and the market value is facing a regrettable misjudgement and underestimation.

Based on this reality, " Construction identity "Is the ultimate goal of China's textile and garment industry to the future fashion. And " Design difference Through the subdivision and diversification of design, abandoning homogeneity and ultimately building value identification, this is a sharp weapon, a way and a core for China's textile and garment industry to the future.

It is noteworthy that: The identification of Chinese fashion design is not only the recognition of visual aesthetics, but also the recognition of innovation ability. It is not only the recognition of the product itself, but also the recognition of the business mode; it is not only the individual identification of designer and brand, but also the ecological identity of the industry culture and even the whole national culture. Any divergence in any small parameter may affect the loyalty and comprehensive value conversion of the whole system. The future of Chinese wisdom must be related to "deep from" to "balance", "from locality to entirety", "from function to aesthetics", "from topic to motif" and "from appearance to essence".

Around the theme of this summit, "smart design, smart brand and smart future", we will communicate with you from three aspects.

First, we should focus on three trends.

　 1, as a new type of "productivity", the predominant influence of intelligent design will continue to be highlighted.

The essence of the fashion industry is to provide a more agile, fast and efficient manufacturing process and a smooth, interactive, cool consumer experience process. From the "output" of intelligent manufacturing to the "output" of intelligent stores, the new wave of technological innovation represented by information technology, intelligent manufacturing, new energy and new materials, 3D printing and smart sensors has always been the predominant influence of intelligent design. This has brought unprecedented opportunities for the upgrading of traditional industries. It has also opened an unprecedented era of "unbounded" integration of technological innovation. The "technological" nature of China's textile and garment industry will be passively or proactively becoming the most distinctive area in the transformation and upgrading of industries.

On the other hand, the characteristics of intelligent design are tending to be "intuitive, integrated and invisible." As the scholar Mark Weiser pointed out, "a new thinking about the computer world pays more attention to the natural and humanistic environment and allows the computer itself to gradually merge into the background." It can be predicted that under the influence of intelligent design of this new type of productivity, the screen will gradually disappear. A quiet technology ecosystem without matter is latent in every cell of the supply side and the demand side of the fashion industry. Everywhere, no matter is not linked, agile, light and intelligent intelligence technology civilization will become an important feature of the future fashion industry to create "light experience" with "emphasis on science and technology".

For example, the China Textile Information Center and the Microsoft (Asia) Internet Engineering Institute have had a deep cooperation in the field of artificial intelligence fashion design for a year. The "Ai fashion design platform" is based on the artificial intelligence emotional design and calculation framework developed by Microsoft. It integrates computer vision recognition, natural language understanding and confrontation generation network technology. It has learned and absorbed excellent art works and design patterns in human history. Combining with the research results of textile and fashion trends released by China Textile Information Center and the national textile product development center, it has generated a mass of professional design works that can meet the fashion industry chain manufacturing and consumption through the inspiration and creation of artificial intelligence.

　 2, as a new "main object", the personalized characteristics of smart brand will continue to highlight.

Paul Makiy pointed out: "the future factory will focus on mass customization, and it will look more like a weaving workshop, rather than a Ford assembly line." At present, the development of garment customization industry is constantly promoting the concept maturity of "Prosumer" (producer type consumer), that is, the same economy of producer and consumer. This interactive, collaborative, democratized and deep value linked production mode reflects the integration of production and consumption. Smart brand, as a new type of subject and object, will bid farewell to homogenization of low price competition and realize the highly unified individuality of multiple aesthetic and flexible customization. This is a very optimistic gospel for the future rich, colorful, subdivided, active and vivid fashion industry.

3, as a new "structure", the digital linkage of smart industrial clusters will continue to highlight.

　 The new field of digitalized comprehensive urban space is called intelligent city. Ubiquitous technology is full of every dimension of urban space, turning it into a habitation computer. In the early twentieth Century, Le Corbusie, a Swiss architect, summed up the spirit of his times with his concept of "living machine". In today's world, it can be seen as a reproduction of Corbusier's idea. New cities, smart industrial clusters will become different forms of digital linkage: digital systems will have a very real and direct impact on our life experience, path navigation, purchase behavior and social behavior.

The smart industrial clusters in the future blueprint, including big waves, will also be more intelligent and synergistic with the "new structure". Based on the cross regional allocation of the fashion industry chain and supply chain, the information infrastructure beyond the natural and political geographic boundaries is becoming an important variable affecting the regional economic structure. The whole world is turning from the political space to divide the earth's political space into the effective composition of the ground ball function space.

　 Two, focus on doing three questions well.

In the face of such a trend, we must focus on three issues in order to comply with the new orientation of technology, fashion and green industry and to protect the ecology of the whole Chinese fashion design.

　 1, multiply the innovation of "wisdom".

Innovation is the foundation of design. We should continue to increase input in innovative elements, innovate core technologies, major key technologies and leading technologies, improve the transformation rate of scientific and technological achievements, and ensure the "two legged" walking of fashion design in terms of technological innovation and artistic innovation. In the innovative market environment, fair competition and intellectual property protection are facing challenges. The phenomenon of counterfeiting and shoddy damage to the consumption environment of the industry. Credit sale has an impact on the integrity of the supply chain and industrial collaboration. We should actively promote the construction of the social responsibility system and the credit system in order to build a culture driven environment driven by innovation.

2, do the subtraction around the blind area of "beauty".

Culture is the soul of design. Taking creative design, brand building, non heritage work and fashion promotion as the starting point, we should constantly build up the industry culture soil, establish industry culture self-confidence, eliminate the "aesthetic blind spot" with weak cultural foundation, strengthen the research on the trend of local consumers' lifestyle, release innovative research methods, promote brand cultivation, consolidate the protection of intangible cultural heritage, and fashion week, professional events and other platforms, and rely on industrial clusters and characteristic towns to continuously deepen exchanges and cooperation with the world's leading fashion institutions.

　 3, focus on the environmental protection of "Germany".

Environmental protection is the virtue of design. We should focus on regional development as a green "model room", hatching green design, sustainable development and recyclable design. Based on every aspect of the development of the industry chain, we attach great importance to the green development of the industry, focusing on energy conservation, emission reduction, cleaner production and comprehensive utilization of resources, and actively promote the green competitiveness of "sustainable fashion".

　　 Three, strive to promote three tasks.

We should focus on promoting "masters, big cards, big events", positioning experimental fields, cultivating high-quality seeds, continuously watering, and bearing fruits.

　　 1, master

Designer is an important symbol and valuable talent resource for China's textile and garment industry to get rid of labor intensive and low added value and lock out creative ideas. Relying on the integration and reengineering of Chinese traditional culture and contemporary fashion, the hatching and strengthening of "glamour personality" by the designer will enable the Chinese textile and garment industry to establish a distinctive individualized cognition and recognizable cultural characteristics in the global textile and garment industry system, and to lead the industry vitality with the charm of "human".

　 2, big names

As one of the strategies of textile power construction, as the core content of "three products strategy", brand building and technological innovation are more closely linked, leading to fashion consumption is becoming more and more important, and the bearing on Chinese culture is increasing. To promote the "big card" construction of textile and garment industry, it will effectively promote the popularity and reputation of enterprise brand, industry brand and even the national brand by establishing the benchmarking brand and basing on the domestic and foreign markets. At the same time, through the linkage and collaborative innovation of the supporting industrial chain, we can create the overall upgrading of the brand ecology of the industry, and make the "shape" of the industry bigger by strengthening the "brand" of "God".

　 3, major events

The planning, operation and dissemination of symbolic events is an effective way for textile and garment industry to highlight and balance their product strength and story power. "Opening up the pattern, concentrating resources, highlighting characteristics and landing value" are the basic indicators to promote influential events in the world. The "potential energy" of exploding and surging Industrial Development Based on the "potential" of big events is a new idea for the industry to redefine and innovate.

　 A major event in the future is that we will focus on the construction of the artificial intelligence Innovation Research Institute and the Innovation Incubation Platform in the Tai Wan District of Guangdong, Hong Kong and Macau, and strive to promote the cross boundary integration and innovation of AI technology and fashion industry. In the past 3-5 years, we have developed a number of key technologies of AI in the fashion industry, formulated a number of fashion AI standards, hatched a number of fashion industry AI enterprises, and gradually built the big wave fashion town into the leading area of the international advanced AI fashion industry cluster development.

What needs to be emphasized is that the future of wisdom is not equal to the future of "intelligence". "Intelligence" is only a sensitive identification of individual elements, while "wisdom" is an aerobic combination, interesting interaction and orderly link between different elements. One is "cognition" and the other is "cognition".

Fashion needs inspiration. It needs the same frequency resonance and consensus. We expect that relying on the wisdom highland, the cognitive highland and the practical highland of the big wave fashion town can really attract and generate more intelligent, efficient intelligence and collaborative wisdom related to design.

Constantly moving, "Hui (quality) (wisdom) Lan Xin", the future can be expected.

Thank you!