ISPO Shanghai 2019 Is Successfully Concluded. See You Next Time In Beijing!

On the 5-7 th of July, 15600 spectators visited ISPO Shanghai 2019 for running, fitness, outdoor and ski, water and diving, Trend Sports and supply chain development trends and new products.

ISPO Shanghai has made brilliant achievements.

ISPO Shanghai 2019 has attracted Aigle, Arys, Ballop, Blackdeer, Buff, Columbia, Deuter, Fire-Maple, Jack, Ballop, Columbia, Columbia, Deuter, Fire-Maple, Deuter, Fire-Maple, Deuter, Fire-Maple, Deuter, Fire-Maple, Deuter, Fire-Maple, Deuter, Fire-Maple, Deuter, Fire-Maple, Deuter, Fire-Maple, Jack, More than 550 countries Brand of internal and external Sports The more than 130 industry forums and experiential activities attracted more than 15600 exhibitors' experience, not only in the past two years, but also increased in 2018 (14500 in 2018, 4% in 2017, and 8% in 2018 compared with 2018), and the audience was satisfied with the exhibition. "We pay so much attention to ISPO Shanghai and show the importance of the exhibition to the development of international brands in China," said Tobias Gr o BER, director of consumer products category at Munich Expo Group.

At the same time, the third Asian sporting goods Technology Exhibition (Sports TechAsia) also held the same time with ISPO Shanghai, showing the development of production process and manufacturing industry to the audience.

The same period of activity was equally brilliant. Asian football player Fan Zhiyi appeared at the International Football Forum. Xia Boyu, the winner of the 2019 Laurence Sports Award and the best sports moment winner, gave a wonderful speech.

The picture shows Fan Zhiyi's opening speech.

The picture shows Xia Bo Yu's speech.

Professional exchanges and insights into new directions for Industry Development

The 7 Board forum and 130 different themes of sharing, lectures, events and publishing activities, ISPO Shanghai once again set up a sports industry professionals exchange platform, multi angle to pulse the new direction of sports industry development.

ISPO retailers Forum Sharing display aesthetics, shop selection, marketing planning and other retail strategies. ISPO sports fashion trends Forum The trend of spring and summer color cards and textile trends in 2021/22 were released. Mr. Wang Zhaoran, the main designer of Lining's classic series and other guests, analyzed the future trend of sports shoes and clothing design.

ISPO aquatic sports industry forum Discussions on entertainment, fashion, technology and competitive cross boundary water sports have been launched. China Ski Industry Development Forum -- East China sub Forum Join hands with the golden snowflake ski industry alliance to explore and analyze the ski market and future development direction in East China and Southern China. International Football Forum Co sponsored by ISPO and Brazil Sports Industry Association, in addition to the invitation to Mr. Wang Ping, deputy director of the sports equipment and equipment center of the State Sports General Administration, Mr. Zhu Guanghu, President of Shanghai Football Association and Mr. Fan Zhiyi, Mr. Fan Zhiyi of Asian football player, he was invited to the 6 German Bundesliga clubs in Bayern, Dortmund, Schalke 04 and Monchengladbach.

Children's Sports Industry Development Forum The development of children and youth training in sailing, yoga, camping and other fields has been shared. The women's Sports Industry Summit Forum once again joined the lazy bear sports, invited brands, female subdivision, Sporting Club Hotel and other industry experts to understand the consumption needs of female athletes. In addition, ISPO Shanghai was held at the scene. Ctrip theme tour outdoor travel Standard press conference The distinguished outdoor practitioners were invited to discuss and launched the hiking mountaineering classification standard. At the forum, Ctrip signed an outdoor travel strategic cooperation agreement with Kele stone, and urged all the people to go outside.

ISPO Shanghai 2019 builds a supply chain segment for running, fitness, outdoor skiing, water and diving. One of the newly opened ski areas is ISPO. Snowflake Ski Industry Alliance Jointly presented, the area attracted well-known snow and ski industry enterprises competing to enter. Meanwhile, ISPO Shanghai joined hands with ADEX for the first time to establish the diving area, and invited many overseas diving equipment brands and holiday destinations to participate in the exhibition.

In addition to showing new trends, ISPO business matching activities also build bridges for brands and multiple channels. During the exhibition, more than 470 on-site interviews were held, covering e-commerce platforms, product managers and designers, physical distributors and online distributors, promoting more fashion sports and outdoor brand marketing channels to boost sales.

Cross border sports to create a platform for multi category exchanges

On the other hand, the first Chinese football superstars to go abroad to play the European club are on the side of the 69 year old mountainless warriors who reach the top of Mount Everest. Fan Zhiyi and Mr. Xia Boyu's counterparts are just like the sports category covered by ISPO Shanghai. From the traditional "foot nets feather" to the new climbing paddle board, there is no boundary between "public" and "minority".

2019 ISPO all-purpose games LIFT OFF CHINA, ISPO X AIRPARKALLIN Street Fitness Championships, ISPO X AIRPARK Asia Parkour competition China qualification competition thermal explosion table, fully demonstrates the beauty of sports combined with strength and skills; aquatic sports experience area and test area and diving experience area, gathered the professional organizations such as PADI, SSI, and so on, bringing diving activities, mermaid diving performances and other interactive activities. The ski training experience area invited SNOW51 indoor ski resorts, SNOWHERO, white crows, spades and other clubs to bring dry snowy ramps, trampoline and other experience facilities.

Introduction of this ISPO Shanghai site German original KickID intelligent soccer field , The real-time analysis of the stadium also gave fans a fresh and interesting experience, attracting Mr. Fan Zhiyi to play with young players in person.

Bundesliga and Bayern, Dortmund, Schalke 04, Monchengladbach, Wolfsburg and Leverkusen joined the club also attracted considerable attention. AR as a black technology integrating traditional climbing and AR interactive technology, rock climbing attracts users of different ages and backgrounds with unique interest.

The Fifth National Youth dry ice hockey championship Heat again! At the same time, the ISPO youth sports area - the Maher movement site also lets children experience five unique interactive activities to awaken the motion genes.

Catch the trend of the wind and explore the beauty of sports.

Whether it is wearing a sports caution machine or a complete set of sports Look, the sports trend not only invades the window location of fast fashion shop, but also goes into the public "shopping cart". The sports fashion brand with both fashion and comfort can not only meet the needs of daily life, but also provide a natural relaxation and pleasure.

"ISPO X Tmall Sports Festival" The first appearance in Shanghai last year has attracted lots of attention. The brand participation of this exhibition has been upgraded. The famous sports brands at home and abroad, such as Aigle, Columbia, Jack Wolfskin, Kailas, Lafuma, phenix, The North Face, and TOREAD, have been on the trend of the show. They have spread the ideal sports lifestyle through three major themes: outdoor function, city sports and fashion snow. At the same time, the ISPO Tmall brand museum's flash shop opened again, and online and offline also created multiple display opportunities for the core group of outdoor sports and fashion trends.

In addition, ISPO Shanghai 2019 also presents the sports and fashion exhibition area. It takes the theme of "sports + fashion + intelligent technology" as the theme, and sets up 30 MIN, ALPHARMY, CCILU, exciTING, FOOXMAT, sugarmat, RICOLEE, super natural, THREEMIN, and so on. It attracts countless sports daily attendance.

Situational + experience, personally feel the charm of sports.

From ordinary spectators to sports enthusiasts, sometimes there is only one chance of close contact. ISPO Shanghai 2019 carries out diversified exploration and layout around the "movement experience" to fully demonstrate the true charm of the movement, so that the audience can experience the sports life under many scenes and ignite the passion for sports.

The outdoor aesthetics exhibition area of four elements, camping, picnic, RV and outdoor fashion, has created three major theme exhibition areas: "Mars camp, summer beach, afternoon oasis". It brings together 100% outdoor scenes including tents, field cooking utensils, camping equipment, etc. SAIC Datong RVRC daily attendance home brings the classic RV, the scene will be the Chinese version of Highway 66 punch point.

No trace of mountain forest is the pursuit of outdoor people, but also the responsibility of ISPO. ISPO corporate social responsibility area invited the "green mountain peak" plan to enter and display its achievements. At the same time, ISPO X Shan Lishi joint waste gas tank LED lamp appeared again at the scene, and invited hand-painted artists to tailor exclusive gas tanks, stunning the whole scene.

The sports event area, which brings together many professional sports KOL, has invited different sports fields to share "how to exercise better". 43 years, five climb Mount Everest's teacher Xia Boyu shared his mind journey; ISPO rehabilitation area is more concerned about your sports safety, on-site sports risk testing and assessment, to help you enjoy "more right sports"; ISPO sports fitness arena stage yoga, group exercises, ZUMBA, skateboards, hip-hop classroom, and also GH5 invited its banner "street dance" reality show Liao Liao PeePeeL and NENA on-site public teaching, triggering a lot of sports fans stop watching. Skiing diving stage invites snow skiing shops and ski diving professional players to share with Taiwan to help Shanghai audiences perceive more "Sports" beauty.

The trend of sports product design is at ISPO Business Solutions.

ISPO Global Design Awards It showcases the award winning products in 2019, bringing the global technology and design trend that has not yet been released to China, and released the first one. ISPO global outdoor design award (ISPO Award Outdoor Edition) outstanding prize winning products.

ISPO New brand exhibition area This shows the dynamic and creative sports brand products.

The trend of ISPO functional textiles The publication showed the "2021/22 spring summer ISPO functional textiles trend" and its innovative fabrics and accessories.

Looking forward to meeting again.

The 3 day ISPO Shanghai 2019 will take the "better trade negotiation platform for the industry" as the vision, and explore the potential business opportunities for both sides of supply and demand through mutual display of brand and cross boundary channel resources, so as to achieve mutual benefit and win-win results. At the same time, the city sports enthusiasts and tide people gathered together to provide a platform for multi category sports experience communication.

In addition, the Asia Pacific sports and fashion industry's important professional trade fair ISPO Beijing 2020, the sixteenth Asian sporting goods and fashion show, will sail again on February 2020, 12-15, at the China International Exhibition Center (New Museum). ISPO looks forward to meeting you again.

12-15 February 2020

China International Exhibition Center (New Museum)

ISPO Beijing 2020 waiting for you!

Voice of industry:

      Ms. Xu Lijing, Secretary General of the golden snowflake Ski Industry Alliance

With the continuous warming of the Winter Olympic Games, domestic and Southern markets have raised concerns about the topic of skiing. The future development of the ski industry should not be underestimated. As an important step in the ski industry in East China, we are very satisfied with this ISPO Shanghai. We hope to continue this form of cooperation and set up a bridge for the north and south market, so that more enterprises and people can understand the ski market and participate in skiing activities.

    Ms. Li Rong, brand manager of Shanghai nine mountain outdoor sporting goods Co., Ltd.

The audience at ISPO Shanghai is very enthusiastic. The theme layout of this exhibition is perfect and the plan is very thoughtful. I hope ISPO can get better and better.

      Mr. Zhang Zhenlei, marketing director, Guangzhou Borg Polytron Technologies Inc

In ISPO Shanghai, we can see that the development of outdoor sports industry is getting better and better, and the public's interest in outdoor and natural activities is gradually improving. We hope to see more water sports and other summer sports events at ISPO Shanghai.

    Mr. Remigion Brunelli, executive director of Beijing niceca sporting goods Co., Ltd.

We are delighted to participate in the fifth ISPO Shanghai. The exhibition atmosphere is very good. Now more and more European companies are exhibiting and many new brands have joined. We hope that ISPO Shanghai can continue to develop in this direction and work closely with brands to let you know that sports are not only sports, but also leisure, healthy and social activities.

    UYN general manager Mr. Marco Redini

This is the first time UYN has shown our brand in ISPO Shanghai. The audience is very interested in us, and we feel that ISPO Shanghai is a good platform for European brands to enter the Chinese market.

    Ms. Lu Jie, general manager of Changzhou Golden Eagle Trading Co., Ltd.

In ISPO Shanghai, we can see that the development of running industry is very vigorous. The recognition and recognition of sports equipment is gradually improving. This change is very gratifying. ISPO has been able to see many products and industry trends. At this exhibition, we saw various activities and new sales channels and distributors, and saw the booming atmosphere of the industry. I hope that we can be a loyal partner of ISPO and grow up better and better with ISPO.

      Mr. Melvyn Jones, director of international sales, doc

China's outdoor industry has great potential, and its industry is developing rapidly and has many opportunities. ISPO Shanghai is a good platform. I think it is obviously advantageous to promote outdoor brand like this in outdoor industry.

Mr. Zhang Kai, general manager of Shanghai excellent sporting goods Co., Ltd.

This year's ISPO Shanghai exhibition is very popular. The exhibition fully integrates all kinds of trends, Coldplay, yoga, fitness, water sports and so on, and promotes outdoor sports to the popularization. I think this is the biggest contribution of ISPO Shanghai to the industry, and that is exactly what we want. This exhibition gives us a good channel to get in touch with new audiences. We hope that ISPO Shanghai will become better and better, with more and more popularity and larger scale, and continue to promote the development of outdoor sports industry.

      Mr. Lai Gang, general manager of Beijing sports extreme Trading Co., Ltd.

ISPO Shanghai is the first large-scale industry exhibition we participated in. Here we find that many people in the industry have a certain understanding of our brand, and also help us enhance the practical experience in consumer experience, and many potential distributors come to negotiate. We are very satisfied with this ISPO Shanghai.

Mr. Zhao Jun, general manager of Hangzhou Fuxing industry and Trade Co., Ltd.

This time we returned again after the first 2015 ISPO Shanghai. The popularity of the exhibition has been greatly improved. From the feedback from the scene, we can see that the audience has a higher degree of concern for skiing and outdoor sports. In addition, the targeted invitation of e-commerce, distributors, related industries and other people enrich the audience's dimension, which is beneficial to the promotion and development of the industry, and has also strengthened our confidence to work hand in hand with ISPO.

Mr. Cai Shanxue, director of YORROTANG division, Shandong Sheng Quan new material Limited by Share Ltd

Over the past two years, domestic fashion brand has been on the rise, and the combination of functional use and fashion design has been particularly evident. ISPO is an important business platform for globalization. ISPO Shanghai has helped the empowerment and development of sports brands better. We hope that ISPO Shanghai will become better and better and pay more attention to and support fashion sports brand.

Mr. Zhang Xiaoyu, general manager of Fire-Maple brand, Zhejiang Lu Feng outdoor products Co., Ltd.

The success of this ISPO Shanghai exceeded expectations. Dealers in the outdoor industry have been shrinking and sales channels are changing. ISPO in order to make the brand members get better display, they have designed a lot of contents, especially in promoting outdoor culture. This successfully enables more people to enter and understand the outdoors, and form a new cross-border cooperation with the trend movement and the young customers. The overall flow is very good.

Ms. Jia Liling, deputy general manager of Beijing Sanfo outdoor products Limited by Share Ltd

In ISPO Shanghai, we can see the new trend of cross border integration of outdoor sports market and many international brands. This year's exhibition is a big breakthrough. In addition to the display of brand products and the exchange of distributors, a lot of new sports category, brand presentation and interactive scenes of retailers and consumers have been added. The scene atmosphere is very good, the audience is numerous, and the response is also very enthusiastic. I hope that ISPO Shanghai can be better and better, and will continue to promote more trends, fashion and sports products.

Mr. Tang Jian, general manager of Nanjing post sporting goods Co., Ltd.

At the scene of ISPO Shanghai 2019, we can see that traditional outdoor products are better suited to the trend of younger market. ISPO's development direction is correct or even ahead. At the same time, it provides a stronger sense of participation for outdoor sports fans. I hope to see more outdoor sports combined with other popular sports such as fitness, skiing, extreme sports and so on on the platform of ISPO in the future.

Mr. Yu Zhenqi, marketing director of Shenzhen fire fox outdoor products Co., Ltd.

This year's ISPO Shanghai has made progress, exhibiting diversified products and increasing new products. If there are unusual functional accessories such as functional shoelaces, customized insoles and so on, let's get a full harvest. The atmosphere at the scene is very lively, and the scale is very large. The on-site staff's cooperation and guidance are also very attentive, and the overall atmosphere of the visit is good.

Ms. Wang Quanhong, general manager of Changchun golden tent outdoor Co., Ltd.

This year, ISPO Shanghai services feel much better than other exhibitions, and the details are well done, which can really help channel business and retailers' business development. We hope that ISPO Shanghai will continue to continue the existing category and help enhance the professionalism and professionalism of the industry to bring us better exhibitions.

News Contact:

Munich Exhibition (Shanghai) Co., Ltd.

Hu Xingyin Goblic Hu, market communications department

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Telephone: +86-21-2020 5544, fax: +86-21-2020 5699

Email:goblic.hu@mm-sh.com

Sun Ke Nicole Sun, marketing communications department

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11 floor of Ping An Fortune Tower, No. 1088 yuan Shen road, Pudong New Area, Shanghai (200122)

Telephone: +86-21-2020 5641, fax: +86-21-2020 5699

Email:nicole.sun@mm-sh.com

The content and accuracy of information released by this platform are independently borne by the original organization or organization providing the news.