LOFT Joined Hands With Tmall To Design The Chinese Market.

August 5th, recently, the Japanese grocery brand LOFT and Tmall, Lu Jie Chi Chi Group held a "loft overseas flagship store opening conference" at the Shanghai International Conference Center in Lujiazui. At the press conference, LOFT reached strategic cooperation with Lu Jie Chi Chi Group, and will enter Tmall to expand its business layout.

It is reported that the cooperation is aimed at satisfying the escalating and individualized consumption demand in the Chinese market through the joint efforts of the three parties.

Data show that Lu Jie Chi Chi group was founded in 1999, the main business is personal care, cosmetics and other categories of agency business. At present, the business scope extends to the category of mother and baby, health care, light luxury and so on. At present, it provides more value-added services such as operation and consultation to the 50 or more brands and more than 3500 entities. Many famous international brands such as Shiseido, Henkel, lion king, Johnson and LG have been working with Lu Jie Kun for many years.

LOFT is Japan's Seven & I holding lifestyle store brand, which has announced that it will open 6 outlets in Chengdu and Shanghai before 2023. This means that LOFT may steal some consumers from famous brands and even MUJI products.

According to the "business daily", Seven & I Holdings has LOFT, including convenience store 7-Eleven, department store, Ito, Yang Wu Tang and West Wu department store, American fast food Denny "s" and so on.