Dry Goods Sharing! 4 Years Of Women's Clothing, "Veteran" To Share The Purchase Experience.
In the first year, Xiaomei, who had 4 years' experience in opening a shop, was also losing money. In the last few years, he began to make profits, and his monthly income has reached 200 thousand yuan this year. What are the experiences of Xiaomei's success? What is the experience of Xiaomei as a shop owner? Today Xiaobian will share with you about the 4 years' experience of Xiaomei shop, for your reference.
We should pay attention to these points when we do bulk cargo business.
First of all, in the good location of women's clothing, women's taste is high, I made the popular price, the profit is very low, the rent can not afford this lot. After listening to your advice, when I go to the high-end boutique line, when I buy goods in the wholesale market, I choose between brands and bulk goods (if you have someone to join in there, they will not give you, and no one can join you, and sell them to you). Because these brands of women's fabrics and styles can be compared with the big brands.
Then I made my store image more refined, and could sell high prices. And because the price is high, the customers who like to spread the goods and the grocery store will not enter, and the customers who are there are customers who have the ability to consume.
Second, the choice of women's clothing must be of the same style. Positioning is hip-hop style casual wear, and no more orthodox professional wear (if it's not a very popular fashion, it's a good choice to dress up in a fashionable fashion). For example, the women's clothing in your shop is mostly priced at 150 yuan, and you suddenly see a dress price of 30 yuan, which seems to be OK, so you have to consider it carefully. For you may enter, hang up to the store and find out how unsuitable it will be with the entire store, and you will find that you put the dress on the 200 yuan, while the other shop next to you may only sell 100 yuan, which will affect you very much. Speaking from age, for example, your shop location is about 35 year old senior European and American women's wear. You must not take into account the 18 year old girl's clothing or 50 year old clothes. A women's clothing store will become a grocery shop visually if the style of women's clothes is not consistent. Where can a good business start?
Third, goods must be sold at three times. Because the market often appears almost the same style of clothing, and the price gap is particularly large, then you have to carefully compare which goods better quality, and the price is real, this is a real impact on the final profit. At the same time, for example, if I am a boutique, I will concentrate on looking for the wholesale stalls to make the goods, but now many of the stalls are not cheap. There are many times that I think almost 100 of the clothes that I can get will be wholesale 200 or even 300, which will make it difficult for me to make a final price. If this is the case, I would rather choose again. I will only take the boutique products.
Fourth, make 2 to 3 friends who are not women in the same city. When we go out to fight goods, we need 5 pieces, and 10 pieces can be allocated to stalls, so we can reduce our pressure and we can share them with good suppliers. This cost can be reduced, and the resources of the goods will be more abundant. Like our clothing circle community, we will go to the group to fight goods together, and we will not bump into each other, and two can share the source of goods to the greatest extent. This advantage is really too obvious.
Fifth, do not eat like a big fat man, stick to a small number of principles, sell fast, fill fast, take less goods, sell bad resolutely throw away, look at customers' attention rate or purchase rate of high style can focus on goods, this is exploding money.
The above is the Xiaoli women's clothing store sharing experience of 4 years of experience, Xiaomei summed up the purchase of goods, hoping to help businesses engaged in clothing bulk business.
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