The Clothing Store Promotion Plan Tells You.

As a traditional festival in China, the Mid Autumn Festival can be regarded as a festival which is very valued by the Chinese people. Now many clothing store owners seize this business opportunity and do promotional activities during the Mid Autumn Festival. The result is very satisfying. So how do you want to promote sales this year's Mid Autumn Festival? 2019 Mid Autumn Festival clothing store promotion plan, are you ready? Today, I want to share with you how to prepare for the promotion of Mid Autumn Festival as a clothing store.

traditional festival

The Mid Autumn Festival, also known as the Moon Festival, autumn festival, Mid Autumn Festival, August Festival, August meeting, Moon Festival, Moon Festival, lunar month, daughter's day or reunion festival, is a traditional cultural festival popular among many ethnic groups and Chinese culture circles in China. It was in the 15th day of the eighth month of the Chinese lunar calendar when it was just three and a half of the autumn festival was celebrated. In some places, the Mid Autumn Festival was set in August sixteen. The mid autumn festival began in the early years of the Tang Dynasty and prevailed in the Song Dynasty. It became one of the traditional Chinese festivals celebrated in the Ming and Qing Dynasties. Influenced by Chinese culture, the Mid Autumn Festival is also a traditional festival in some East Asian and Southeast Asian countries, especially local Chinese and overseas Chinese.

Mid Autumn Festival promotion activities 1, storefront environment

Store decoration can give customers the impression or recognition of brand at the first time. Therefore, in order to meet the artistic conception of the Mid Autumn Festival, the clothing store can hang lanterns with lantern riddles, or paste some wall paintings on the wall like "Chang'e rush to the moon" and "Jade Rabbit". Letting customers get a surprise when they enter the store, there is an impulse to pick up the cell phone. Taobao lanterns are made of electronic lights, so they are very convenient to use.

Besides, the clothing of the shop assistants can wear the clothes similar to Chang'e according to the female employees, and the male workers wear similar clothes of Hou Yi. This shop decoration, such a view should be responsive to the environment, and accidentally became the "traffic king" and "net red shop", which was washed by the big circles in minutes.

　　 2, gift giving

In addition to improving customer satisfaction at the right time, gifts also have a long-term effect of brand promotion. Shopkeepers can determine the types of gifts according to their own cost budgets, such as customizing small lanterns, mooncakes and small jade hare, but if you want to customize what kind of gifts, you'd better add your own brand LOGO on the gift, so as to achieve a long-term publicity effect, or a sexual gift.

　　 3, coupons

Coupons are very popular for all trades and professions. What if it is outstanding and distinctive? Mid Autumn Festival, as a traditional festival, is one of the activities that can not be denied. Although this kind of activity is not often seen in modern cities, we can always see the beautiful and lively picture in the costume drama.

The shopkeeper can make guessing lantern riddles for one week to two weeks in advance. You can choose lantern riddles in the store, or you can do it in friends circles, micro-blog, blogs and other platforms. Control the time of guessing lantern riddles. According to the person who answered the fastest, get a coupon or restrict the condition that each number can get 10 tickets at most. The coupons are used during the Mid Autumn Festival.

4. Coupons.

Mid Autumn Festival is inseparable from moon cakes. Buying moon cakes, giving gifts, watching the moon, etc., of course, a small number. Whether they buy moon cakes or sell moon cakes, there will be a group of young people in their circle of friends, so they can cooperate with the merchants or sellers of moon cakes. Make some vouchers to these allies. The voucher is used to buy a full number of tickets on the moon cake merchants and get a discount or discount on the XX clothing store by adding some (single) tickets. This is a good thing for moon makers and clothing stores.

5. Heat extension

We all know that this year's Mid Autumn Festival and national day are not linked together, but we must not miss these two holidays. Therefore, in order to save time, labor and money, during the Mid Autumn Festival Promotion, we need to lay the groundwork for the eleven National Day golden week. For example, editing a circle of friends, turning around 88 points to win the mid autumn festival long holidays preferential long ticket. Half of this long ticket is the Mid Autumn Festival and half the National Day discount, so that the design can promote the two consumption of customers.

The promotion plan needs to consider the cost of publicity and store layout, so the specific promotion plan can be planned according to the actual situation of the store. In short, our slogan is: the opportunity to make money is not let go! And "RMB" entangled to the end! If you have any good ideas, you can leave a message to Xiaobian. Let's share the discussion.