Hefei 20 Deer Antlers Alley Were Accused Of Going To Court, Only 2 Genuine Shops.

People familiar with deer antlers Lane know that antler lane has been plagued by Shanzhai, and has continued to crack down on counterfeiting activities.

In August 21st, the Hefei high tech Zone court reported that "antlers lane" prosecuted 20 dairy tea shops in Hefei, which were defeated by the defendants and were sentenced to stop infringement and compensate for the loss of "antlers lane".

Hefei Baohe District milk tea Wuhu Road shop, Baohe District, Hefei City, Baohe road milk tea Tianshan Road shop, Hefei Baohe District sound drink shop, Hefei Luyang District Hai Rui drinks shop and other 20 milk tea shops without permission, in the store decoration and sales of product packaging use cases involving beauty works, so that customers who buy milk tea are "stupid and indistinct". This behavior infringes the copyright of Qiu Maoting restaurant company's copy right, distribution rights and Exhibition rights, and destroys the market reputation and reputation accumulated by Qiu Maoting food and beverage company for a long time, and seriously damages its legitimate rights and interests.

Statistics show that Lu Jiao Lane belongs to Qiu Maoting (Guangzhou) Catering Management Co., Ltd., since its establishment in Taiwan, China in 2013, it has been stationed at home and abroad, and is expanding rapidly in mainland China.

For this reason, antler lane has been plagued by Shanzhai. Data show that since the opening of antlers Lane in Shanghai in 2017, to the middle of July 2018, there are only 11 stores in mainland China, while the number of stores in Shanzhai has exceeded 500.

Although antler lane has been protecting rights and counterfeiting, it has failed to put an end to Shanzhai. Even once, the shop had to close its shop.

Starting in June this year, Lu Jiao lane has closed the two shops in Hangzhou, Xiaoshan, Wanxiang and even the coastal city, which is closely related to the emerging Shanzhai stores.

In addition, according to the official news of deer horn lane, only two shops in Hefei are located in the Mixc and Baohe Wanda Plaza.

According to industry sources, the reason why net red shop has been repeatedly caught in Shanzhai is partly because some enterprises did not apply for a registered trademark at the beginning of the shop. On the other hand, many "Shanzhai" shops are good at "edge ball". They often make some changes in name, logo, decoration and so on, resulting in difficulties in safeguarding rights.

The problem of Shanzhai is not only a disturbance to fair and fair competition in the market, but also a damage to the interests of brands, franchisees and consumers. Nowadays, there are many brands of tea brands. There are many companies that rely on trademark edge ball. As brands, they should take the initiative to do well in trademark monitoring and prevent trademark infringement from the source.