Suspected Support For "Three Strikes" Zara Issued A Clarification Statement Overnight

On the evening of September 2nd, Zara official micro-blog issued a statement, which reads as follows:

Zara supports People's Republic of China's territorial integrity and has always supported one country, two systems.

Zara has never supported strikes and has never published any relevant remarks or related acts.

The source of this statement is that on September 2nd, some extremist shareholders in Hongkong held strikes, strikes and strike "three strikes". The Zara Hongkong store also had no definite reason for announcements to suspend business for one day.

Hongkong local media and some netizens suspect that Zara is responding to the "three strikes".

In recent years, with the independence and ideological progress of young people's consumption consciousness, they are very sensitive to the political stance of international brands. Since June, because of Hongkong Taiwan and other issues, domestic consumers are more likely to have no sand in their eyes. This year, there have been more than one such incidents.

In the middle of 8, more than a dozen Chinese stars, actors and models broke up the brand of China's sovereignty and territory on behalf of the brand name of Taiwan and Hong Kong Independence. Many brands, including Versace, CK, Cox, Givenchy, Arthur and so on, are all internationally renowned brands, and there are a large number of consumers in China.

Last year, Zara also made mistakes in China's sovereignty and territorial issues. Now, falling into such a situation again is not a good thing for the brand. As described in the Global Times commentary, Hongkong has so many international brands and so many chain stores that Zara is found to be the first internationally renowned brand to cater for "three strikes".

At present, the sales situation of Zara in China is inferior to that of its competitors, UNIQLO and H&M. Perhaps Zara needs to think more rationally about its future.