Customers Do Not Pay, 50% Are Sales Because Of Shopping Guide!

Many clothing stores, shopping guide is very enthusiastic, but because of their sales mode there are some misunderstandings, resulting in many customers can not pay the bill. This phenomenon is very common, because the shopping guide does not reasonably apply the sales method, resulting in 30% to 50% of the sales list loss.

The following are 6 sales misconceptions arranged. The shopping guide also needs a little "heart" to avoid these misunderstandings and improve performance.

1, manipulating customers from their own perspective

The shopping guide only says what he wants to say, and does not grasp the needs of customers. He must change his mind. When he recommends products, he must be customer centered, and avoid selling customers from his own point of view, forcing customers to accept their own ideas.

2, no small amount of orders.

Shopping guides always want to make large orders. Therefore, when customers buy less goods, the enthusiasm of guide buyers is greatly reduced. Customers are the most sensitive, and the attitude of shopping guide changes slightly. They will perceive that customers will not only buy, but also bring bad effects to the brand. Moreover, they are not good at buying products and recommending products to customers.

3, seize the interests of customers.

When shopping guides introduce products, they are too short to be targeted. Just thinking about selling the product, customers will only praise and praise the product value after trying it out. In fact, when they fail to fully understand the interest point, most of the statements are invalid.

4, commentary products are not attractive.

When shopping guides introduce products, they can not effectively attract customers' attention and explain the use of cliches. Sometimes it will be boring to say "this is too good for you, and your temperament is very good", so vague, customers certainly do not pay.

5. Winning customers is not a deal.

All customers will have their own opinions and opinions when choosing products. At this time, the ultimate goal of shopping guide is to sell, not to win customers. Experienced shopping guides know little tolerance.

　 6, only looking for new customers, ignoring the return visit.

Many shopping guides think that the key to sales lies in having good products. Communication and emotion are not important. They spend a lot of time developing new customers, but they forget a little time to maintain their old customers.

In the sales work of the entity store, every shopping guide should have the idea that customers can refuse my products and my sales promotion, but never refuse my concern. Only by putting this sentence in the end and avoiding the above six sales erroneous zones, we hope to help you improve your performance.