Price Is Soaring 100 Times, How Crazy Is The Fried Shoe?

Recently, a new word is very popular. It is called "fried shoes". A pair of sneakers at the original price of one thousand or two thousand yuan can now sell tens of thousands or even tens of thousands of Yuan online.

People jokingly said: "after 70, we hope that the stock market will be sent to the market after 80, and then we will go to the real estate market after 80." after 80, we hope that the house will be sold after 90s, and then we will go to fry the money after 90; after 90, we hope to get the bitcoin after 00, and then we will go to the fry after 00. After the Yangtze River, the waves pushed ahead, and the waves were photographed on the beach.

What makes shoes so expensive? Why do people need to fry shoes? How do you stir fry shoes?

　　 How expensive can a pair of shoes be?

In order to uncover the details of the shoe ring trade, the number reading bacteria climbed 5011796 transaction records of the 19494 kinds of tide shoes on the online trading platform of the old brand StockX.

The StockX platform, which is known as "the first stock exchange in the world" on its official website, was formally established in 2016. Its predecessor, Campless, was founded in 2012.

On this platform, sports shoes, clothing, handbags, watches and other items are priced like real shares on the stock market, and when the buyer's bid matches the seller's bid, the transaction is done.

In the short history of the platform's shoe trade, many famous sneakers have made an astonishing transaction price.

In the history of StockX platform, the shoes with the highest transaction price were "Nike MAG Back to the Future (2016)", and the transaction price of up to US $32275 in December 9, 2016.

This pair of shoes has a circulation of only 89 pairs, and all won by raffle. Its prototype comes from the movie "back to the future 2" released in 1989. In order to embody futurism, shoes can sense the feet of the wearer and automatically tighten or loosen the shoelace [1]. The 2011 year of the shoe is Nike's first rechargeable shoe. It is also known as "shoe king list" and traded at a price of $12500.

Historically, the second highest transaction price is still Nike, which is called "Air Force 1 Mid Tisci White". This shoe is also the highest shoe on the platform. Although the retail price is only 260 US dollars, it sells 31650 dollars on the platform, directly realizing 120 times more profits.

Jordan, the brand of Nike, which is third of the absolute price, is not the one in China. It is called "Jordan 4 Retro Eminem Carhartt". It is also one of the only three sneakers with a transaction price of over 30 thousand dollars.

After that, the top 20 "shoe kings" also made over $10 thousand in transaction prices.

Most of the top 20 sneakers are from Nike, but Adidas has been making efforts in recent years. All the four shoes on the list were released from 2015 to 2017. In the same period, Jordan and Nike had only one shoe on the list.

Media coverage of the story of fried shoes can always give people an illusion that they can get rich overnight. However, if the target is placed on shoes with a volume of 10 or more, the overall appearance of the shoe platform will become clear.

In order to avoid the situation that there is no market price, we exclude a total of 12443 shoes in the calculation, excluding the shoes with a transaction volume of less than 10 pens. Among them, the average transaction price is less than the issue price of shoes, accounting for 54.8%, that is to say, more than half of the shoes are sold at a lower price.

In addition, considering that each shoe transaction on the StockX needs to pay at least 3% of the sales service charge, if it does not rush into the shoe market, the approximate rate will play the role of leek. And the probability of losing more than 50% is over 8%. Obviously, the risk of trading is still high.

　 When will fried shoes grow? How to fry?

Just like the classic "aunt theory", when the square dance mothers are discussing stocks, it is time to meet the top. Information is always lagging behind, and a large number of fried shoe customers are not out of thin air. If you dig three feet in various social media, you will find that many people have been frying shoes a few years ago.

According to the summary statistics collected by the exchange in the month, we found that the overall trend of trading volume is fluctuating and there is a specific rule: the volume of transactions in December is usually significantly higher than that in January of next year.

Obviously, the end of the year in stock market is also a routine operation.

In addition, the volume of trading in the shoe market explode in June 2015, increasing from 4350 in 2015 to 12892, almost 2 times. After that, the volume of transactions has not been lower than ten thousand.

From this, we can conclude that the StockX shoes were sprang up in the mid 2015.

From the year of issue of shoes, from 2015 to 2018, the issue volume of new shoes increased significantly, with a compound growth rate of 67%.

From the monthly statistics, the major sneakers tend to issue large quantities of new shoes in January, usually two times the amount in other months.

Sneakers often choose to sell new shoes on the first day of a month, while new year's Day is even more special. As the first day of the new year, they can win a series of gimmicks of a series of new year's first, and 2324 new shoes are released on this day, which directly raised the overall level of January.

From the statistics of transaction volume, we can see that the demand for normal size accounts for a large proportion. Due to the relatively large foot size in Europe and America, the size of normal demand is mainly between 25.5 cm and 28.5 cm. Trading volume is also the largest in this range.

If we compare the market of the fried shoes to the existing stock market, we can see that there are obvious division of labor between the first and the two levels in the market.

In the securities market, the primary market, also known as the issuing market or the primary market, is the market formed by the capital demand people who sell the securities to the public for the first time. The two level market, also known as the circulation market or the secondary market, refers to the market for the sale, transfer and circulation of the issued securities.

Corresponding to the market of shoes, the primary market is the market that the brand directly sells to buyers, such as online and offline brand outlets, and the two level market is a platform similar to the transaction between buyers and commodity holders of the shoe platform.

As a popular brand, Nike, Adidas and so on have created a sense of scarcity by adopting hunger marketing strategies such as limited volume, joint name and ballot.

Although the retail price is usually lower than the frying price, this way can get public attention, reflect brand influence and ensure product sales.

Although a brand sometimes claims that a shoe must not be resale, it is often said "not to speak, but to be honest". The identification service provided by the shoe platform is provided by the major sports shoes brand, which is used to verify whether the shoes are defective without defects. In other words, the shoes brand endorsed the authenticity of the products sold for the platform.

In the transaction process, this is an important step. When the seller and the buyer conclude the transaction, the seller needs to send the shoes to the platform for identification. The platform employs the appraiser of the brand name to authenticated, and at the same time charge certain identification fees, and the identification will be delivered to the buyer after the defective product is identified.

From the point of view of the transaction process, the brand side acts as a promoter, and at the same time expands the income channel through the collection of appraisal fees.

　　 Why do we need to fry shoes?

For ordinary consumers, it is hard to understand the selling price of a pair of second-hand shoes. But if we know the history of the "sneaker culture", we should understand the motivation of the shoe maker.

In October 1984, Nike signed the basketball player Jordan at that time. In 1986, Adidas signed the black rap band Run-DMC, which issued the new song "My Adidas". Since then, basketball and rap and other street culture have endowed the sneakers with cultural connotations.

From time to time, the shoe brand will issue a limited amount of money, resulting in queuing and no shoe purchase. The buyer can only choose to buy on the second-hand trading platform.

Some fried shoe players themselves are fans of sports shoes, and feel that if they are really unsalable, they will choose to sell them on the platform of fried shoes trading.

But many people are really investing in fried shoes. When the price of sports shoes is expected to rise, a large number of speculators enter into the market, making the price high and false, forming a false impression of market prosperity.

From the time of trading, the customers tend to make a deal on Friday and rest on Sunday. According to the statistics of the transaction date, the highest volume of transactions was on Friday, and the lowest volume on the platform was Sunday.

This is similar to the results of previous transactions in the currency market.

The Block released analysis article that in the past few years, the amount of encrypted money trading will decrease significantly over the weekend. The decline in trading volume is due to reduced trading frequency and reduced activity on Saturday and Sunday by institutional investors, resulting in reduced transaction size.

The reduction in shoe market volume may be similar.

In addition to the participation of professional investors, some trading platforms, such as the domestic "fried" platform, "poison" and "Nice", provide "storage" and "flash purchase" services for the trading shoes, and this kind of service is "futures" of sneakers.

This service allows the buyer not to choose to pick up the item and choose to hang it on the platform to continue the transaction. This is obviously a further imitation of securities trading. Users are no longer trading shoes themselves, but trading the right to pick up their shoes.

While shortening the trading hours and increasing the mobility of shoes, it also increases the speculative nature of transactions.

According to the statistics of growth hacker statistics, this way makes the domestic two big shoe platform trading volume increase significantly, within one year successively exceeding the StockX platform, and at the same time, it also causes the frenzy of fried shoes in China.

"The foam under the sun is colourful, like cheated me, happy." The lyrics in Gloria Tang's bubble always appear to be very popular in various markets.

Whether it is stock market, currency market or shoe market, it is worthy of the phrase "investment prudence". After all, the most laughable ones are brands, shoe dealers, trading platforms, and Putian fake footwear manufacturers.