WAL-MART Pushes Fast Fashion, Its Own Brand George To Create Commodity Differentiation

In September 16th, the Beijing News reporter learned from WAL-MART that WAL-MART announced the implementation of a deep differentiated merchandising strategy. For the first time, the official launch of fast fashion private brand "George" was launched in all channels. Customers can buy it through more than 400 domestic stores and WAL-MART's home online platform.

According to WAL-MART's introduction, WAL-MART's own brand is playing an important role in enhancing customer stickiness and depth differentiation strategy, and is now in a stage of rapid development. The "George" brand originated in the United Kingdom, and has a history of nearly 30 years for WAL-MART's own brand, including clothing, clothing, home textiles, food and Kitchenware and other commodities. Take the "George" dress listed as an example, in order to enhance brand awareness, WAL-MART has selected 20 representative stores in all parts of the country to upgrade and upgrade the "George" brand clothing area.

On the WAL-MART home applet, the Beijing News reporters randomly selected several stores to check, including "George" kitchenware, slippers and other products have been put on shelves, but only a few stores have a small amount of clothing. In this regard, WAL-MART said that in May, "George" Kitchenware and other products have been launched online. At present, all clothing stores have been laid online, and online will be on the shelves.

In addition, in order to enhance interaction with customers, the official launch of the "George" brand also launched the H5 game, inviting the whole family to play games to experience different themes of "George" brand clothing, including the theme of "modern fashion" and "face value explosion watch".