Following ZARA'S Shop Display Is More Effective Than 10 Gold Medals.

ZARA children's shoes know that their families are not only cheap, but also have a good store experience. If you observe carefully, you will find that ZARA family has no shopping guide!

Does it mean that even a shopping guide can't afford it?

That! You! Just! Wrong! Now!

Although ZARA did not invite purchasing agents, its sales increased year by year.

In many people's mind, shopping guides can be regarded as the first productive force of shops, and how can they sell things without them? Why do ZARA families sell so well?

What is the secret of it?!

After studying Xiaobian, it is discovered that it is only 3 points.

1, customers do not enter the store, others are "0".

Attracting customers into stores is the first step in store sales. If there is no passenger flow, then what sales?

If the shop is likened to a person, then the door is also the face of a man. In this era of looking at the face, with a good face, life is equal to opening and hanging. Shops are also a reason.

In the far away position, we saw the striking ZARA side move, so that the customer immediately remembered that the street had its existence.

When approaching, there are signs in almost every corner. They seem to beckon to you.

Coming to the window, the latest fashion blockbuster of ZARA has a panoramic view. A look in a model can attract you.

ZARA's windows are usually modeled on models. But when you stand in front of its window, you can feel a strong aura.

Although the model is "fake", it is completely dressed like a real person.

As long as the details of the model can be dressed, ZARA will not let go of it. This will not only give customers better reference, but also improve the joint rate of goods.

The door is not only a shop facade, but also a magnifying glass for customers to peer inside the shop. If the shop is so beautiful outside, there must be no difference inside the shop.

　 2, let customers stay, is the hard truth.

I believe a lot of shops will have such an experience: Although many people enter the shop every day, there are few customers who really pay the bill.

After completing the first step, the atmosphere of the shop can decide whether people stay or leave. The importance of an atmosphere is discussed. Let's see how ZARA does it.

ZARA shop, 3 seconds will give you the urge to stay, under the gentle lighting, not only looks very comfortable, but there is also a warm feeling.

In every prominent corner of the shop, you can see super matching models. After watching this group, the next group is waiting for me, who can learn the skills of collocation, and try to buy the same clothes.

A well ordered display of goods will give customers a clear picture. Let's not ask the salesperson to know where the clothes we want are, and how we can quickly find what we want.

Shop here, there will be a lot of beautiful music from time to time. It feels really comfortable. Such a good environment, or stay and enjoy it.

3, commodities can speak, really no shopping guide, what is the matter?

Maybe when you see this heading, you will wonder: how can it speak if goods are not alive?

In fact, commodity speaking is not to let the goods speak, but through the way of display, without the introduction of the guide, customers can understand and purchase goods independently.

ZARA shows a group of models at the entrance of the shop, besides showing models in the showcase. These models seem to beckon to customers as well as welcome guests.

Even if no sales guide can make sales so good, those "silent models" have contributed a lot.

ZARA put them on the store's main items, and they also provide customers with a matching demonstration. It's a good choice if you don't know how to match your customers.

In addition to models, ZARA will display the latest information or discount information through the form of POP blockbuster.

These large POP posters are usually displayed in the most prominent locations, telling consumers that store information is also helpful to customers in making decisions.

I have to say that ZARA is really good at displaying shop displays.

Even the location of a single item will not be let off by ZARA. It will take advantage of the empty position beneath the merchandise and display the matching accessories. If customers look at accessories, they can raise the associated rate.

For fast fashion sister ZARA, no shopping guide is better than general shopping guide. Therefore, shop display follows it to do so, which is more useful than 10 gold medals!

After reading, check how far away from ZARA's home store display! Which one has not done well? GTE up right now.