Missoni Overweight Asian And US Market, Target Listed In 2023

Italy luxury knitting brand Missoni (Missoni) recently said it will accelerate the development of retail business.
"We will invest 1000 to 12 million euros, half of the Asian market, the other half for the US market, and intend to maintain 5-6 new stores annually. For companies such as Missoni, this rhythm is appropriate, "Michele Norsa, group vice president, told the" Evening Post "economic edition.
In Asia, Missoni has opened a store in Bangkok and will open another one in January 2020. The brand new store in Singapore will also open in September.
In the Middle East, Missoni will open a store in Dubai Mall in Dubai in early December.
In the US, New York stores will be relocated, but still on Madison Avenue. The new store is located near the Herm s flagship store and Barney department store. Then the brand will open two franchised stores in Miami, one for Missoni, and the other for M Missoni. It is reported that the company will also set up a store in Costa Mesa next year.
Last year, FSI (Italy strategic Fund) bought 41.2% of the brand. See the history report of "gorgeous Chronicles": FSI Mid, a fund supported by the Italy government, has acquired 41.2% of Italy's luxury knitting brand Missoni.
Norsa said: "we have also optimized and consolidated the franchise business: we signed an important spectacle production agreement with the Italy glasses manufacturer Safilo group. We have carried out a number of brand joint activities, and will soon sign a watch production agreement and focus on developing bags and accessories. After that, we also hope to vigorously enter the home industry and develop customized furniture business. For us, the value of home business has reached about 20 million euros: the brand founder Ottavio Missoni has designed many kinds of furniture for Kartell and other brands.
As for the listing plan, Norsa said: "it may be realized in the next four to five years. That is to say, 2023 may be an opportune time.
Missoni was founded in 1953 by Ottavio Missoni and Rosita Missoni couple, engaged in the design, production and sale of knitted apparel. It has become one of the leading enterprises in the global knitwear and apparel industry because of its avant-garde pattern and advanced technology.