Bestseller Group Investing In British Fashion Sportswear Brand Varley

In October 23rd, Varley, the fashion sportswear brand in the UK, announced that it had received 3 million 900 thousand pounds of Ron Dennis investment from the chief executive officer of Bestseller (bestseller group), Anders Povlsen and McLaren Technology Group (Karen Technology Group).
Varley will make use of this financing fund to speed up business growth, expand the scale of the management team of the company, recruit more industry veteran to join the company, further expand the business of e-commerce, redesign the official website, strengthen the wholesale and retail channels, and introduce more high-quality new clothing series, such as skiing and tourism.
Varley, founded by two couples of Lara and Ben Mead, is committed to creating fashionable sportswear with quality, performance and aesthetics for modern women. It is suitable for yoga, daily training and running. The products mainly include high performance tight fitting series and comfortable cold resistant series, such as sports tights, vests, hoodies, bra, T-Shirts, etc., which are sold through official website and over more than 800 retail outlets, and the price ranges from US $40 to US $-200.
Varley is headquartered in London and Losangeles, USA. Its main markets are in Europe and North America. As of September this year, the sales volume of the first three quarters of the brand has increased to 8 million.
Varley brand founder Lara and Ben Mead said: "we are very pleased to be able to invest in Ron Dennis and Anders Povlsen, which proves their recognition and trust in our brand. All along, Varley is committed to creating a positive fashion sports brand for modern women. We believe that with the support of Ron Dennis and Anders Povlsen, Varley will open a new chapter and open up more markets and businesses. "
Ron Dennis said: "Varley is a very special company, with meticulous details and quality, and I believe it will become the world's leading fashion brand."