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The First Store In Pudong Is Located At Century Hui. This Underwear Brand Will Make Chinese Girls More Sexy.

2019/11/18 11:16:00 0

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Shanghai, an international metropolis, is attracting more and more famous international fashion brands to "Shanghai" with its unique city charm. Europe's leading fashion underwear brand in November 14th Hunkem o ller (Shinco mule) is officially opened in China's first flagship store in Pudong New Area Shi Hui square, Shanghai, which means that the brand's "5 years and 47" stores in China are officially launched.

As the leading underwear brand in Europe, Shinco mule was founded in 1886 in Amsterdam, Holland. It has become a universal underwear brand in Europe. It now has more than 900 branches in more than 20 countries.

Shinco Mu Mu is committed to providing customers with tailored, fashionable and high-quality clothing products (including bra, underwear, pajamas, bathing suits, and other product types, such as sportswear). At the November 14th event, incense Moore invited Chinese SHERO members (SHERO from SHEHERO, representing the most important consumer group of Xiang Hao Mu) to experience a variety of brand interactive devices at the party scene, preview the new products of the season and try out the rich brand design products.

Philip Mountfort, chief executive of Shinco Mu Mu, said in his speech: "this year is the first year that Xiang Kou Mu Le entered China." PhilipMountford "has successfully ushered in the first milestone of the brand in the Chinese market through a series of listed products. But at the same time, we also understand the unique characteristics of the Chinese market. As the leading fashion underwear brand in the world, since its entry into China, Shinco Mu Mu has rapidly adjusted its operation and strategy in the Chinese market, with a view to establishing a link with SHERO, China's most valued brand. While opening up physical stores, we are also committed to enhancing the experience of online community and offline consumption to meet the diverse needs of China's SHERO, in order to meet the more SHERO consumers' interests.

As the first stunning appearance of the brand in China, Shinco Moore joined the brand professional underwear consultant in a shopping environment full of fun and immersive experience to provide Chinese consumers with warm service and design fashion.

Shinco Mu Le hopes to inspire and explore many beautiful possibilities by encouraging China SHERO to "make you more beautiful". Its customized service begins with "finding the right cup shape" for you, and constantly building the fit products and reasonable pricing for every SHERO. This is particularly important in China. The Chinese market is in the upsurge of consumption upgrading. Female consumers have higher pursuit of underwear quality, function and style. Customized services can better meet the daily wear and fashion pursuit of Chinese women.

Focusing on the ever-changing and diverse needs of China's SHERO, the products of Shinco Moore follow the brand's internationalization and fashion design sense. From the comfort based AlwaysSexy series to the new fashion bloggers series every month, 95% of the brand's products are designed by the sweet and sour music team, and they provide a unique product for SHERO. At the same time, they can perfectly blend the brand tonality and the timely burst of inspiration.

At the opening party in November 14th, Chen included SHERO's favorite high-end products NOIR, the FashionWeek series inspired by fashion week, and the Ann-Kathrin series that is working with the famous fashion bloggers in Europe. In addition, the "Du Chen story" series launched jointly with the brand ambassadors will debut in China during the new year. Moreover, a variety of other products can further meet the demand of fashion matching of Chinese SHERO on different occasions, such as sexy Private series, fashionable HKMX series, comfortable pajamas and fashionable swimsuit series.

It is also understood that Xiang Ke Mu Le will also set up flagship stores in various markets and regions. Offline shop is an important endpoint for Xiang Kou Mu Le to communicate directly with SHERO, and is also a priority strategy for brand entry into China. Shinco mule hopes to open its own stores on every main road. It is estimated that by the end of 2023, the number of shops in China will reach 46. In China's e-commerce platform, Tmall's official flagship store has been launched in October to serve more SHERO who love fashion and love underwear.

Insiders said that in recent years, the improvement of women's economic capabilities and the enhancement of their self-consciousness have boosted the growth of the underwear market. With the trend of fashion market changing rapidly, consumers' demands for underwear quality and fashion are constantly improving. The observation shows that female consumers love their families, love themselves more, and are willing to pay for "beauty", which is characterized by leisure, emotion and impulse. Therefore, the underwear industry market is growing faster, the industry concentration is relatively low, and there will be huge room for growth in the future.

Data from ZionMarketResearch, a market research firm, show that the global underwear market is worth $38 billion 900 million in 2017 and will reach $59 billion 500 million in 2024. According to Euro data, the retail sales of women's underwear market in the world in 2017 amounted to $78 billion 435 million, of which, in 2017, the retail sales of Chinese women's underwear market reached 150 billion 500 million yuan, an increase of 7.8% over the same period last year, and the compound growth rate of 10 years from 2007 to -2017 was 11.03%. Domestic underwear for women accounts for 60%-70% of the overall underwear market. It is estimated that by 2022 women's underwear market will reach 197 billion 300 million yuan.