This year, low demand, shortage of orders, backlog of inventory, and even closing down are all the high-frequency words involved in textile enterprises. The traditional "gold three silver four" absence, the early season ended, and the "golden nine silver ten" repeatedly broke up, let the textile people lament that the business is not good to do, the order is scarce, pessimism always shrouded the textile market. From the data point of view, it seems to confirm this point. In 2019 1~9, China's yarn production totaled 17 million 335 thousand tons, down 15% compared with the same period last year. The decline in production reflected the sluggish demand for downstream. Well, What is the current situation of yarn market production and sales? In the downturn of the environment, how can textile enterprises save themselves? Weakening overall demand
Yarn yield drop
In recent 10 years, the trend chart of yarn production in China shows a parabola pattern. After 2016, the yarn production in China showed a downward trend. In 2018, the yarn production was 29 million 589 thousand and 400 tons, down 7% compared to the same period last year. In 2019 1~9, the yarn output in China totaled 17 million 335 thousand tons, down 15% from the same period last year. In this regard, Industry experts believe that the decline in yarn production is caused by a variety of factors, such as the instability of the international macroeconomic factors, the strengthening of environmental protection, the low demand for the downstream market, and the lack of orders. 。 "Demand side consumption is not as good as expected, and the market in the downstream textile season has not yet been launched. The market orders in China, Lanxi, Keqiao, Nantong and Hutang are generally declining, purchasing volume is reduced, and the number of stockpiling goods is decreasing. Before the weaving mills generally stocked 2~3 months ahead of time, they are now buying more than they used to buy. The way of ordering customers has changed, and the order for half a year will be placed in batches, and the market will be negotiated with the market. This year, the demand for pure cotton products has been greatly reduced, and some textile enterprises above the scale have been transferred to the industry, the profits of enterprises have declined sharply, and cotton consumption has been declining. The expert said.
"This year's order situation is generally not as good as last year, although the arrival of double eleven makes the market somewhat warmer, but overall is not very optimistic." Linqing of Shandong The head of a textile enterprise said. According to reports, Linqing cotton textile industry has a long history. In recent years, its textile industry has entered a period of rapid development. Linqing City has been named "China's Cotton Textile City" and "wax printing city of China". Some enterprises say, Due to the impact of Sino US trade friction, the order of enterprises has been reduced, and the opening stage is basically normal. Orders have improved in the past 2 months. At present, the yarn price difference per ton of yarn is 3000~3500 yuan compared with the same period last year. In the yarn market, sometimes the price of similar products is more low, and some enterprises are retaining customers or even making money for production.
As the "hometown of cotton spinning in China" Jin Hao Zhuang Town It is Linqing textile town, with a spinning scale of about 1 million spindles. It insists that the cotton textile industry as one of the key industries in the region has been developing and expanding over the years. According to local enterprises, the overall situation is not good this year, the downstream demand is weak, the business situation is not as good as last year, and the market rebounded slightly after August, but there are still many unstable factors. However, local textile enterprises insist on production, stabilize their employees, and ensure that they pass through difficult times. The reporter understands that local enterprises' yarn varieties are concentrated in 40 ~80 branches, mainly using Xinjiang cotton and Australia cotton. In order to stabilize product quality and maintain corporate reputation, enterprises will continuously increase investment in production equipment with higher automation under the circumstances of falling cotton prices and yarn prices this year, hire relevant experts and talents, and insist on improving the quality of products as the primary task.
Experts say In the current market, orders are mainly short-term orders, and the inventory of garment factories is high. According to this trend, the total yarn production in 2019 is expected to be less than that in 2018.
Production of pure cotton yarn decreased
Differential yarn growth
Under the background of declining overall yarn production in China, yarn production in more than half of the provinces also showed a downward trend. Statistics show that production of pure cotton yarn has decreased in the same period last year, and the areas such as production differentiation, wool yarn and other yarns increased year by year. Among them, As a major province of cotton spinning, Shandong's output decreased by 53% compared with the same period last year. 。 By comparison, yarn production in Hunan province grew the most year-on-year. It is understood that Hunan province mainly produces functional differential yarn with ramie and linen as raw materials.
With the improvement of living standards, the consumption concept of consumers has gradually escalated. Clothes are fashionable and comfortable, and all kinds of new products are born. There are many kinds of substitute products such as Tencel, flax, ramie, polyester and so on, which will cause a great impact on the cotton market. The output of pure cotton yarn has declined, and the rise of functional yarn such as differentiation has proved this point. In this regard, Zhu Beina, President of China Cotton Textile Industry Association Express, At present, there are about 2 million tons of differential yarn in China, which accounts for 10%~12% of the national yarn output. Most of these differential yarns are made of non cotton fiber materials, showing the potential advantages of non cotton fibers. At the same time, the reporter learned that the production of differentiated yarn textile enterprises in the market downturn, indeed more resistant to market risks.
Wuxi four cotton textile Co., Ltd. It is one of the earliest yarn producing enterprises in China, which mixed many kinds of fibers as textile raw materials, and has been developing new products and seeking new breakthroughs in the field of differentiated yarn and textiles for many years. Wang Ningning, chairman of Wuxi four cotton company Believe that At present, the textile market has not experienced changes for many years, the uncertainty has become bigger and the wait-and-see mood is strong. It can obviously feel that the quantity of single order goods has been smaller, the order continuity has decreased, and the downstream price pressure has increased. But for enterprises, it is both a challenge and a test, and it is also an opportunity to promote the transformation and upgrading of enterprises and enhance the level of management innovation. 。 In response, Wuxi four cotton takes the strategy of attack and defense, optimizing product structure, developing new products, meticulously internal management, reducing factor costs, accelerating technological progress, ensuring product quality consistency, and providing customers with satisfactory products and better services.
In recent years, Jiangsu Yueda cotton spinning Co., Ltd. implement The strategy of differential development should speed up the adjustment of product mix, increase the intensity of new product development, and stabilize the market. 。 In the past few years, the company has been developing the new spinning technology of many kinds of functional acrylic fiber, Chinese herbal medicine antibacterial, sholing silk series blended and flax blended yarn, focusing on new spinning technology and new fiber application for several years. In the current overcapacity and competitive textile market, Yueda cotton spinning has a place in the market with differentiated products.
Looking at the current market situation, experts believe that Compared with August, the capacity of each province has increased. Although the market is light, the orders for the double eleven in September are still in production, but this year's orders have changed the previous order pattern. The orders are short, small and urgent, and the orders are not consistent. However, there are still orders for spinning enterprises to maintain normal production, unlike in 6 and July, they are in a high inventory, falling down, and stopping production. In September, orders and goods delivery were better than those in August, and the stock of spinning enterprises was consumed.
Declining production and sales rate
Textile enterprises increased awareness of anxiety
Statistics show that In the second quarter of 2019, China's yarn sales totaled 12 million 735 thousand tons, and the production and sales rate dropped by 1.4% over the same period last year. Experts said that in the second quarter of this year, the market production and sales rate dropped significantly, the downstream demand was weak, the import yarn market profit was upside down, most of the imported yarn traders were converted into domestic yarn, the situation of domestic yarn supply exceeding demand was further grim, and the overall market orders were reduced. This year the yarn market competition pressure is bigger.
Shijiazhuang Changshan Hengxin Textile Co., Ltd. This is a modern enterprise specializing in the production of high-grade yarn. Since the beginning of this year, faced with the severe market situation, we have made a decisive adjustment of the variety structure, and sought for new growth points. We have built a multi variety, small batch variety structure supported by "one line, one line, one line, one line and one regular variety", and realized the transfer of the strategic level. We have embarked on the new industrialization road with "high technology content, good economic returns, low resource consumption, less environmental pollution, and full advantage of human resources".
"Analysis of orders this year, part of enterprises are in short supply, some enterprises are still not warm, which is closely related to the product structure of enterprises. In recent years, people's personality needs are constantly changing in dressing up. In order to get good market expectations, it is necessary to understand the trend of market demand and develop personalized and differentiated products in time." Experts believe that The environment of China's yarn is light, but textile enterprises need to innovate and survive in this environment, and adapt to environmental development quickly, so they need to improve their competitive edge. Pure cotton yarn will not be eliminated, but the proportion of future market will be reduced. Functional yarn has become the new favorite of current consumers. At present, the entire textile industry is still facing the current situation of excess capacity. Only by bringing forth the new and winning the game is the way out for textile enterprises.
