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For The First Time In 24 Years, The Secret Show Has Been Officially Abolished. This Year, Over 53 U.S. Secret Stores Are Closed.
The show is famous for its jewelry underwear and angel wing supermodels. The annual TV show will not be held in this year's holiday season.
Stuart Bergerf, chief financial officer, said: "we will not play, we will communicate with customers, but I think nothing on scale can be compared with fashion show." He said, "we believe that the development of marketing is very important."
With more and more women turning to more modern underwear, such as American Eagle Outfitter and Rihanna X's underwear brand Savage X Fenty, Rihanna has been losing customers. This year, more than 53 stores in the United States will be closed.
Source: Phoenix Network
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