2019, There Are No Angels But There Are More Than 32 Market Potential For Underwear Enterprises In China.

Recently, Stuart Burgdoerfer, chief financial officer and executive vice president of L Brands, Vitoria's Secret parent company, confirmed in a conference call with the media that the 2019 secret show was cancelled, and the future publicity mode will be replaced by other forms.

It is reported that in May this year, news came out that the show would be suspended, and the ratings declined gradually in recent years.

In recent years, the market has been eroded and the stores around the world have been closed down. The company has been forced to embark on the road of reform: replacing big models with large numbers of layoffs.

Although there was no angel in 2019, there was great potential in China's underwear market.

According to the "2019-2021 years global underwear industry performance and China underwear market monitoring big data report", China's per capita underwear expenditure compound price growth rate is 16.5%, and the estimated market size by 2019 is about 200 billion yuan. Although China's underwear industry started relatively late, the industry prospect is very broad.

According to the data from heaven eye, there are more than 32 enterprises in China, including "underwear" in the industry, surviving and moving out of business, 2.47 times 5 years ago and 8.43 times ten years ago.

Besides, the innovation ability of underwear manufacturers in China should not be ignored. In the textile, clothing and apparel industry, there are less than 2 enterprises in search of underwear, but nearly 200 enterprises have patent information, mainly distributed in provinces such as Guangdong, Zhejiang and Jiangsu.

Underwear enterprises are growing rapidly, but there are also many problems. Data from the sky eye show that over the past 2 years, there are more than 10 000 underwear enterprises operating in the past few years in 2015.