Xiamen International Fashion Week Creates A New Fashion Platform That Can Be Viewed, Experienced, Discussed And Consumed.

2019 the Xiamen international fashion week will be officially held on -12 9 December 6th.

Rooted in the unique location characteristics of South China and the west coast of the Straits, the current international fashion week in Xiamen regards the youth as the biggest focus, precisely focusing on the fashion consumption mainstay from 85 to 00 and so on, connecting with their fashion consumption demand, continuing to tap the new forces in fashion and pan fashion, and strongly interrelated and interacting with Xiamen's dominant industries to create the first large-scale city activity brand that delivers "Pan fashion" lifestyle in China.

This year's Xiamen International Fashion Week features four major IP plates: MIX PARK, TRENDY UP, FED SHOW, and youth fashion fad list. It focuses on "youth of traditional brands" and "innovation and inheritance of young brands" and other issues related to youth. It is open to all of the public, aiming at creating the first new fashion platform in China that can be viewed, experienced, discussed, and consumed for four viewing exhibitions.

In addition, this international fashion week in Xiamen also created a special industry link, and held a fashion industry investment forum in December 6th. We are trying to build a docking platform for investment and financing projects in fashion, new consumption, entertainment, technology Internet and lifestyle. This will help local enterprises develop and gradually normalize in the future. We will introduce more high-quality resources to Xiamen International Fashion Week platform and even Xiamen's fashion industry.

　　 It is worth mentioning that since last year, Xiamen international fashion week introduced the rotating presidency system. This year, we welcome Ms. Gu Shuhang, chief executive of CAA China, to open up the channels of international fashion mainstream resources and fashion industries. At the same time, we will focus on "entertainment + content" to drive the fashion main consumer groups and the public's attention. We should strengthen the orientation of "youth pan fashion and energy gathering new platform", focus on new youth, and pass the pan fashion lifestyle.

In the calendar disclosed by the organizing committee, we can feel the power of fashion industry in Xiamen and the cohesive force of fashion week for innovative fashion brands. We have participated in the large and medium scale commercial brands of this fashion week, and also have cutting-edge fashion brands and independent designer brands, such as JORYAweekend, MI fan Bai Xi Ju, AKCLUB, PEAK sports, seven wolves, pancoat, Rfactory, Astro Reality, two or three things, street addiction and so on.

First, MIX PARK fashion concept experiment exhibition.

Activity time December 6th (Friday) to 9 days (Monday)

Venue: A7, A8, Xiamen International Convention and Exhibition Centre.

2019 the MIX PARK fashion concept exhibition focuses on gathering and exporting the most fashionable lifestyle of young people, creating a fashion exhibition area for clothing, food, housing, travel, entertainment, and shopping. On the basis of 2018, we expanded the scale of exhibition areas, strengthened the theme regional planning, added music elements, integrated music intervention, artistic intervention, technology intervention in cross-border form, and created immersive interactive experience space. At the same time, by introducing capital and original designer power, we incorporated the current fashion industry and fashion consumption trend, and further cultivated the unique exhibition IP of fashion week.

This year's MIX PARK fashion concept exhibition has introduced more than 100 domestic and foreign popular fashion brands, including the Imperial Palace palace culture, Hong textile culture, Dajiang, Paul Frank, pancoat, the Simpsons, angry birds, Elvis Presley, Secret Fan Baiju, etc. the number of brands increased by nearly 40 compared to last year. The overall exhibition area is over 8000, which is twice that of last year.

　　 2018 MIX PARK fashion concept experiment exhibition site

Two, TRENDY UP fashion show

Activity time: December 6th (Friday) to 9 (Monday)

Venue: Xiamen International Exhibition Center A6, A8 Pavilion, Xiamen Zhonghua city.

2019 Xiamen international fashion week TRENDY UP fashion show, bringing together famous brands at home and abroad and high quality brand designers to create a new exhibition with both professional release and pioneer crossover. Join Taobao to broadcast high-quality MCN institutions to play new retail outlets, create instant shopping immersive experience; join the landmark commercial city of China to build a city show, multi-dimensional display of Xiamen fashion force.

At the TRENDY UP fashion show, including JORYAweekend, Anta kids, AKCLUB, PEAK, FACEON, VK 100 men's show, street addiction, JIWENBO, #KOOKLAB #KOOKLAB, "two or three", "100 drama" and other brands will be held here in fashion show.

　　 2018 fashion week Xiamen local brand theMSLAN released show

Three, fashion concept FED SHOW

2019 fashion concept FED SHOW (from the TED theater speech, F FASHION), continues to create an immersive venue scene from the innovative form of traditional forums, and create a truly actionable, feasible and practical fashion sharing concept based on solving industrial pain points and inspiring public awareness of fashion, attracting more practitioners and young groups to participate. 2019 fashion concept FED SHOW will hold two special forums respectively for the industry audience (B end) and the mass consumer (C).

-C terminal special

Time: Saturday, December 7th (15:00-16:30)

Venue: A8, Xiamen International Convention and Exhibition Centre.

Topic: "hundreds of years ago we were very wet."

Guest list:

Liu Mintao, a famous actor in China and a keynote speaker in Himalaya's Song Dynasty little day.

Wu hook: senior media man, Song History researcher, editor in chief of Song Dynasty little day.

Chu Yan -- a famous contemporary fashion designer in China

Autumn: Chinese influence writer, host and director

-B terminal special

Time: Monday, December 9th (15:00-16:30)

Venue: A8, Xiamen International Convention and Exhibition Centre.

Theme: "chao chao, why do you rise?"

Guest list:

Brocade sparrow -- head of Tmall national tide project

Yin Qiming -- editor in chief of Himalaya FM

Yu Yan, founder of "gorgeous ambition", President of orange Bay University

Autumn: Chinese influence writer, host and director

Four, youth pop fashion new force list released

The Xiamen international fashion week will work with sina fashion for the first time to jointly publish the list of "new fashion trends for young people" - the choice of #9000 years old to create the annual fashion festival of the whole network. The list will be based on the social platform users' big data to screen out the eight dimensions of the shortlist. Combined with the netizens vote, the comprehensive selection of the list dimensions TOP 1 will be announced on the night of the fashion week awards ceremony. In addition, the report on "youth fashion consumption behavior of China" will be released jointly to realize the linkage of media, netizens and KOL, and promote the development of social media marketing ecology in the fashion industry.

The list is divided into eight dimensions.

1, 2019 hard core crossover

2, 2019 "brain hole" fashion

3, 2019 "fashionable" APP

4, 2019 "OMG" goods King

5, 2019 "cool" virtual idols.

6, 2019 "bullying screen" fashion IP

7, 2019 "amazing" Exhibition

8, 2019 "explosion" cosmetics nickname

Five, fashion industry investment forum

Time: December 6th

Venue: Xiamen International Conference Center Hotel

The fashion industry investment forum is one of the most important activities of this international fashion week in Xiamen.

The Xiamen International Fashion Week aims to excavate, support and display: new business models promoted by the new consumption proposition, new brands driven by new technologies, innovative traditional brands, potential independent designer brands and fashion lifestyle cards, and this is also an investment field increasingly concerned by many investment institutions.

The fashion industry investment forum includes keynote speeches, super dialogues, round table discussions, capital orientation meetings and so on. It invited Liu Xing, partner of the Sequoia Capital China fund, keynote speech by Ms. Jiwei, founder of Huaying capital, as well as many investors in the field of vertical vertical cost and excellent venture enterprises to share and explore the way of fashion industry investment rising.

It is noteworthy that Sequoia Capital will officially release the "Sequoia fashion technology equity investment fund" in the fashion industry investment forum. It will link up more than 20 domestic fashion, entertainment and new investment institutions, as well as high-quality projects in Xiamen fashion, culture, technology, new consumption and other fields, and build a two-way investment platform to explore the innovative development mode of capital boost and promote the transformation and upgrading of the industry.